GE Fleet Services announced the creation of Program Services, a new unit of the fleet management company, which will develop e-based products and services for the commercial automotive industry through various industry channels. “The product and service offerings will be broadly scoped, including driver-assist programs, pri-vate-label services, affinity programs, and referral services,” said Jim Stirlen, who was appointed to the position of senior vice president, Program Services. Stirlen started working for GE in 1990 and has held a variety of positions in Technology, Quality, Operations, and Strategic Initiatives, including key global assignments in Europe. Other members of the Program Services management team are:

• Mike Headley, VP of vendor networks for Program Services organization. He will report to Stirlen. Headley has prior national account experience and vendor relations experience.

• Brad Hoffelt has joined Program Services as finance manager responsible for financial planning, operating performance, controllership, and deal management. Hoffselt joined GE Fleet Services in 1997 and has held roles in Pricing, Sales Consulting, Yield Max, and most recently North American Financial Planning and Analysis.

• Kevin Bremer joined Program Services in charge of Operations. Bremer joined GE Fleet Services in 1995 and has held positions in Sales and Operations, most recently leading Vehicle Acquisition Services.

• Gina Seppi is marketing manager for Program Services. Seppi formerly was the marketing communications manager for GE Fleet Services.