Garmin is increasing its focus on its Fleet Management Solutions. The GPS provider announced that it has appointed Clive Taylor as director of Fleet Management & Commercial Business for EMEA and APAC specifically to lead longer-term growth and success in the fleet sector. Having been at Garmin for 7 years specializing in the automotive market, his role in fleet solutions has increased significantly over that time. Lately he’s played a key worldwide role in developing the sector, with fleet now being a pivotal focus for Garmin.

His new role is to manage the increasing demand for fleet services, to look into fresh new products and ideas, as well as to boost the profile of Garmin’s commercial fleet and solutions business.

“Garmin is the ideal choice for fleet managers as we offer such a wide range of flexible solutions via our partners,” Taylor said. “By combining our GPS expertise and ability to offer economies of scale and customization along with mobile fleet tracking and compatible sensor technology we can offer price-effective and adaptable solutions.”

As well as providing vehicle-specific directions (customizable by vehicle height, weight, load etc,) and job scheduling, Garmin’s Fleet Management system offers two-way communications between the control center and drivers and the ability to fully monitor a mobile workforce. The result is a greater ability to plan ahead, greater efficiencies and greater level of customer service. Most importantly the result is a quicker return on investment (ROI).

Frank Assman has also been appointed senior product manager for fleet. He previously worked at Navigon in the mobile navigation sector. He’s been at Garmin for two years and his new role is to define features and products for the fleet market and co-ordinate technical support across the division, according to the company.