Ford's MyKey Technology Wins Safety Award
DEARBORN, MI --- Ford Motor Co.'s MyKey teen-safety driving technology topped the American Automobile Association's (AAA) top technology picks for new vehicles and earned the 2009 Traffic Safety Achievement Award from a panel of judges at the New York International Auto Show's World Traffic Safety Symposium.
DEARBORN, MI --- Ford Motor Co.'s MyKey teen-safety driving technology topped the American Automobile Association's (AAA) top technology picks for new vehicles and earned the 2009 Traffic Safety Achievement Award from a panel of judges at the New York International Auto Show's World Traffic Safety Symposium.
MyKey, which soon will become standard equipment on the 2010 Ford Focus and many other Ford, Lincoln and Mercury models, allows owners to program a key that can limit the vehicle's top speed and audio volume. The new technology also can completely mute the audio system if front occupants are not belted. The feature is designed to help parents encourage their teen-agers to drive safer and more fuel efficiently, and increase safety belt usage.
"The 2009 World Traffic Safety Symposium is tackling the issue of safer teen driving," said Mark Schienberg, president of the New York International Auto Show. "As Ford's new MyKey safety technology will help encourage teens to drive safer and use their seat belts, we're proud to present Ford with this award."
The same group previously honored Ford's Driving Skills for Life (DSFL) program -- which teaches teens advanced driving skills -- with the 2007 Traffic Safety Achievement Award for Community Service. Two years earlier, the symposium honored Ford for its VIRTTEX driving simulator, which has been used for safety research including an extensive teen study earlier this decade.
The judges represented the U.S. Department. of Transportation, National Highway Traffic Safety Administration (NHTSA), Automobile Association of America Foundation for Traffic Safety, National Road Safety Foundation and New York Police Department Traffic Safety Division.
MyKey can help promote safer driving, particularly among teens, by encouraging safety belt use, limiting speed and reducing distractions. In addition to the more aggressive belt monitor with audio mute as well as top speed and audio volume limits, MyKey provides earlier low-fuel warnings and can be programmed to sound chimes at 45, 55 and 65 miles per hour to encourage driving within posted speed limits.
According to NHTSA, teens are more likely to take risks such as speeding -- a contributing factor in 30 percent of all fatal crashes -- and less likely to wear safety belts than older drivers.
More Safety

How Emotions Behind the Wheel Can Affect Fleet Safety
During National Safety Month, fleets are encouraged to look beyond distracted driving and recognize how stress, fatigue, and emotional well-being influence driver performance and crash risk.
Read More →
Nominations Open for 2026 Fleet Safety Award
Nominations have officially opened for the 2026 Fleet Safety Award Winner.
Read More →
Turning Connected Vehicle Data Into Decisions That Matter
Fleet leaders have more data than ever, but turning that data into clear, actionable decisions remains a challenge. This white paper shows how leading organizations are using connected vehicle data to improve safety, reduce costs, and optimize fleet performance. Learn how to turn insight into action across your fleet.
Read More →
Cameras, Safety and Insurance: From Reactive Claims to Real-time Prevention
Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Learn more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab.
Read More →
NAFA Fleet Safety Symposium to Collocate With 2026 Fleet Forward Conference
The daylong certificate program will precede the Fleet Forward Conference at the Gaylord National Harbor in Maryland.
Read More →
The Distractions You Can’t Turn Off: What Drivers Face Outside the Vehicle
Fleet drivers face constant visual, cognitive, and environmental interruptions the moment they hit the road. From roadside chaos to mental fatigue and digital overload, today’s biggest driving risks often come from outside the vehicle itself.
Read More →
FLASH Weather AI Launches First Deep-Learning Hail Prediction Model With High-Resolution Forecasting
FLASH Weather AI has launched a first-of-its-kind hail prediction model capable of forecasting hail size and arrival time at 1-kilometer resolution up to 55 minutes ahead, giving fleets and insurers critical time to prepare for severe storms.
Read More →
How Coca-Cola United Protects Its Fleet from Growing Legal Risk
As litigation risk rises, vehicles are increasingly targeted. This Coca-Cola bottler shares how it’s reducing exposure through driver training, technology, and a proactive risk management approach.
Read More →
How to Speak the Same Language on Fleet Safety
Drivers, supervisors, and data often speak different safety “languages.” Getting on the same page will drive better results.
Read More →
Fleet Cybersecurity 101: What You Need from Your Technology Vendors
From identity management to third-party certifications, the right technology partner should make security easier to manage. Here are the three building blocks that fleet managers need to stay in control as connected systems scale.
Read More →
