Ford's MyKey Technology Wins Safety Award
DEARBORN, MI --- Ford Motor Co.'s MyKey teen-safety driving technology topped the American Automobile Association's (AAA) top technology picks for new vehicles and earned the 2009 Traffic Safety Achievement Award from a panel of judges at the New York International Auto Show's World Traffic Safety Symposium.
DEARBORN, MI --- Ford Motor Co.'s MyKey teen-safety driving technology topped the American Automobile Association's (AAA) top technology picks for new vehicles and earned the 2009 Traffic Safety Achievement Award from a panel of judges at the New York International Auto Show's World Traffic Safety Symposium.
MyKey, which soon will become standard equipment on the 2010 Ford Focus and many other Ford, Lincoln and Mercury models, allows owners to program a key that can limit the vehicle's top speed and audio volume. The new technology also can completely mute the audio system if front occupants are not belted. The feature is designed to help parents encourage their teen-agers to drive safer and more fuel efficiently, and increase safety belt usage.
"The 2009 World Traffic Safety Symposium is tackling the issue of safer teen driving," said Mark Schienberg, president of the New York International Auto Show. "As Ford's new MyKey safety technology will help encourage teens to drive safer and use their seat belts, we're proud to present Ford with this award."
The same group previously honored Ford's Driving Skills for Life (DSFL) program -- which teaches teens advanced driving skills -- with the 2007 Traffic Safety Achievement Award for Community Service. Two years earlier, the symposium honored Ford for its VIRTTEX driving simulator, which has been used for safety research including an extensive teen study earlier this decade.
The judges represented the U.S. Department. of Transportation, National Highway Traffic Safety Administration (NHTSA), Automobile Association of America Foundation for Traffic Safety, National Road Safety Foundation and New York Police Department Traffic Safety Division.
MyKey can help promote safer driving, particularly among teens, by encouraging safety belt use, limiting speed and reducing distractions. In addition to the more aggressive belt monitor with audio mute as well as top speed and audio volume limits, MyKey provides earlier low-fuel warnings and can be programmed to sound chimes at 45, 55 and 65 miles per hour to encourage driving within posted speed limits.
According to NHTSA, teens are more likely to take risks such as speeding -- a contributing factor in 30 percent of all fatal crashes -- and less likely to wear safety belts than older drivers.
More Safety

What’s Next for Fleet? Safety, AI & Industry Recognition | AF News Recap
Could your company's culture be encouraging distracted driving? This week, we're exploring how workplace expectations affect driver safety, what AI, EVs, and autonomous vehicles could mean for the future of fleet management, and how fleet professionals can strengthen their award nominations.
Read More →
Does Your Fleet's Culture Encourage Distracted Driving?
What happens when the people responsible for enforcing safety rules are the ones setting the wrong example? The answer may reveal why some of the biggest risks to fleet drivers have little to do with what's written in the employee handbook.
Read More →
Fleet Manager’s Ultimate Playbook: Navigating the New Standard in OEM Connectivity
Rising operating costs, driver safety concerns, and unplanned downtime are putting unprecedented pressure on modern fleets. Discover how fleet managers use embedded OEM connectivity and real-time vehicle data to cut TCO, prevent downtime, and protect drivers without aftermarket telematics hardware.
Read More →
From Driver Well-Being to EV Charging | AF News Recap
Mental health belongs in the fleet safety conversation. This week, we’re looking at five ways fleets can support employee well-being before a crisis, plus Holman’s expansion in Mexico, new one-day Fleet Forward passes, and why EV charging demand is outpacing infrastructure growth.
Read More →
Nexar-Nauto Merger Aims to Give Fleets Better Safety Intelligence Through Larger Driving Dataset
Stefan Heck tells Automotive Fleet that combining more than 10 billion miles of driving history with Nexar's AI models will give fleets deeper insights into driver risk and roadway conditions than either company could provide independently.
Read More →
Don't Wait for a Crisis: 5 Ways to Build Mental Health Into Your Fleet Safety Program
For Suicide Prevention Month, fleet and safety leaders have an opportunity to put mental health where it belongs: at the center of workplace safety.
Read More →
How Camera Data Can Strengthen a Fleet’s Insurance Renewal
Insights from a commercial insurance carrier and a broker show how fleets can turn video telematic data, driver coaching, and improved claims results into a stronger case at insurance renewal.
Read More →
The Safest Fleets Aren’t the Ones with the Most Technology
You’ve made the telematics investment. Here’s how to capture the other half of its value and build the safest fleet on the road.
Read More →
Hidden in Plain Sight: Fleet Compliance Risks
Fleet compliance isn't just about having policies — it's about consistently enforcing them. This practical guide reveals six hidden compliance risks common in public sector and shared fleet operations and outlines proven strategies to improve visibility, accountability, and audit readiness
Read More →
NETS Sets 2026 Fleet Safety Benchmark Conference for Indianapolis
The Sept. 15–17 program will feature fleet benchmarking data, case studies, emerging technologies, and implementation strategies while running alongside the NSC Safety Congress & Expo.
Read More →