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Ford’s Lincoln Brand Changes Leadership Team

Three long-term, top executives of Ford Motor Company’s Lincoln luxury brand, including the brand’s president, will retire in the coming months.

Cindy Brauer
Cindy BrauerFormer Managing Editor
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November 4, 2022
Ford’s Lincoln Brand Changes Leadership Team

New Lincoln brand leaders include Jim Baumbick, who will serve as quality officer, closely integrating the new role with his current engineering responsibilities, according to Ford.

Photo: Ford Motor Company

2 min to read


Three long-term, top executives of Ford Motor Company’s Lincoln luxury brand, including the brand’s president, will retire in the coming months. Joy Falotico, Lincoln president, and Stuart Roley, chief transformation and quality officer, will both retire December 1. Steven Armstrong, vice president of India and South America transformation, will retire January 1.

Dianne Craig, president of Ford's International Markets Group, will succeed Falotico as Lincoln's president.

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Jim Baumbick, currently vice president of product development operations, cycle planning and internal combustion engine programs, will now oversee quality. Josh Halliburton, executive director of quality, will report to Baumbick.

“Quality is our No.1 priority as a company, and Jim Baumbick is the right leader to deliver world-class quality and reliability at Ford with a disciplined process that runs from our supply chain to our engineering labs all the way to the factory floor,” said Jim Farley, Ford president and CEO.

Photo: Ford Motor Company

Falotico, president of Lincoln since 2018, helped drive the resurgence of Ford’s luxury brand, including its growth in China, strengthening the Lincoln retail network and setting the stage for the brand’s electric and digital future, according to a Ford statement.

Rowley has more than 32 years’ experience with Ford. Over the course of his career, serving in a series of senior leadership roles, including CFO, Volvo Cars; CFO, Ford of Europe; Ford’s global controller; head of strategy; chief operating officer, Ford North America; and president, Ford of Europe.

Armstrong leaves Ford after 35 years with the company. He has held senior management and purchasing positions for Ford-owned Jaguar and Volvo, in addition to Ford of Europe. He was president, Ford South America, vice president and chief operating officer, Ford of Europe, and then group vice president and president, Ford of Europe, Middle East and Africa. Prior to his current role, Armstrong was president, Changan Ford.

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Ford’s business in South America will become part of Ford Blue under Kumar Galhotra, president. The automaker’s India operations will be part of Ford’s IMG unit. Additionally, Ford Business Solutions will now report to Mike Amend, Ford’s chief enterprise technology officer.

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