Automotive Fleet
MenuMENU
SearchSEARCH

Ford's 2014 Global Strategy Includes Product Launches, New Plants

In 2014, Ford Motor Company will launch 23 new vehicles to customers around the world, open three more manufacturing facilities and add more than 5,000 new jobs in the U.S. to meet growing demand for its products.

by Staff
December 18, 2013
Ford's 2014 Global Strategy Includes Product Launches, New Plants

Photo: Ford Motor Company

2 min to read


Photo: Ford Motor Company

In 2014, Ford Motor Company will launch 23 new vehicles to customers around the world, open three more manufacturing facilities and add more than 5,000 new jobs in the U.S. to meet growing demand for its products.

"Next year, we are embarking on our most ambitious global launch year ever to meet customer demand for our products around the world," said Raj Nair, group vice president, Ford global product development. "We are investing even more through our One Ford plan to serve more customers, in more segments – and deliver profitable growth."

Ad Loading...

In Asia Pacific Africa, Ford sold its 1 millionth vehicle in October. In the third quarter, Ford's market share in its fastest-growing region increased six-tenths of a percentage point, to 3.7 percent, according to the automaker. In China, the company's market share grew to a record 4.3 percent in the third quarter, up eight-tenths of a percentage point, reflecting very strong sales of Kuga, EcoSport and Focus.

"Our strategy in Asia Pacific is to serve our customers with even more One Ford products, and to increase our capacity to provide these great products with manufacturing hubs in China, India and ASEAN," said Dave Schoch, group vice president and president, Ford Asia Pacific. "With more products, plants and people, in 2014 we will take another significant step in the implementation of our Asia Pacific growth plan."

To support the onslaught of new products, Ford will open three new manufacturing facilities – two of them in Asia Pacific and one in South America.

Next year, Ford is on track to open its Changan Ford Assembly Plant No. 3 and Changan Transmission Plant in Chongqing, China, as well as Camaçari Engine Plant in Brazil. The new Chongqing Assembly Plant will increase the company's production capacity in China by 300,000 units next year.

"This is the fastest and most aggressive manufacturing expansion the company has undergone in 50 years," said John Fleming, executive vice president, Ford global manufacturing. "The last time Ford was growing like this, Dwight Eisenhower was the U.S. president."

Ad Loading...

To fuel this growth, Ford plans to hire more than 6,000 employees in Asia next year, the vast majority of them hourly employees. Similarly, in the U.S., Ford expects to create more than 5,000 new jobs, including 3,300 salaried positions, the largest hiring initiative since 2000. In the past two years, the company has created more than 14,000 jobs in North America alone.

More than 80 percent of the new salaried jobs will be technical professionals who work in product development, manufacturing, quality and IT.

More Global Fleet

SponsoredMarch 1, 2026

One University Cut Motor Pool Costs by $45K. Here's the Playbook.

Still managing your motor pool with spreadsheets and manual approvals? Loyola University replaced outdated processes with automated fleet management, eliminating overtime and saving up to $50,000 annually. See how they did it.

Read More →
A world graphic of workers holding hands surrounds a globe with a line of cars on top, representing Global Fleets.
Global Fleetby News/Media ReleaseOctober 30, 2025

Enterprise Fleet Management Surpasses 900,000 Vehicles in U.S. & Canada

Enterprise Mobility connects with mobility solutions around the globe

Read More →
Two people pose with a sign symbolizing Viaduct's partnership with SRI.
Global Fleetby Chris BrownSeptember 8, 2025

Sumitomo Rubber Industries to Acquire Viaduct

Viaduct will join Sumitomo as an independent subsidiary. Partnership strengthens global reach and accelerates AI-driven innovation for fleets and manufacturing.

Read More →
Ad Loading...
A presenter speaks on stage at a conference, addressing an audience seated at round tables, with large screens displaying presentation slides in the background.
Global FleetAugust 11, 2025

AfMA’s 2025 Education & Leadership Summit: 26 Years of Impactful Connection

Held in Sydney, the Australasian Fleet Management Association’s 2025 Summit marked ten years of growth as the event expanded its global reach and doubled down on practical, non-commercial fleet leadership programming.

Read More →
Graphic of awards announcement
Global Fleetby StaffJune 6, 2025

Closing Soon! Nominate a 2025 Global Fleet Team of the Year

Submit your nomination for the award that honors outstanding multinational fleet teams. Nominations close Aug. 15.

Read More →
A graphic with cars driving past in the background with motion blur. Text reads "Reducing Preventable Accidents".
Global FleetNovember 26, 2024

Seven Strategies to Reduce Preventable Accidents

“Accidents” suggest inevitability, but most crashes are preventable — caused by driver actions and behaviors. Here’s why shifting the narrative can improve road safety.

Read More →
Ad Loading...
Four people sitting on stage doing presentation.
Global Fleetby Chris BrownNovember 6, 2024

2024 Global Fleet Conference in Photos

Check out photos from the first two days of the 2024 Global Fleet Conference, which convened for the first time in San Diego Nov. 4-6 as part of the new Fleet Week series of conferences.

Read More →
A black and blue graphic with a business portrait of Colin Sutherland, with text detailing his interview with Chris Brown.
Global Fleetby StaffOctober 17, 2024

Inside the 2024 Global Fleet Conference: Insights from Bobit CEO Colin Sutherland

With GFC joining Fleet Forward and Fleet Safety Conferences, attendees can engage in essential discussions on procurement, ESG goals, and safety.

Read More →
A sky blue and lime green graphic detailing the Global Fleet Conference seminar "Strategies to Reduce Fleet C02 Emissions on a Journey to Achieve Net-Zero."
Global Fleetby StaffOctober 11, 2024

Global Fleet Conference: Achieving Net-Zero Goals

On Nov. 5 in San Diego, join industry leaders from Schindler Elevator and Geotab as they share ideas and approaches to reaching emissions goals in global fleet operations.

Read More →
Ad Loading...
A blue and gold graphic detailing open nominations for the 2024 Global Fleet Manager of the Year.
Global Fleetby StaffJuly 23, 2024

Call for Nominations: 2024 Global Fleet Manager of the Year

Nominate a fleet manager or team today and recognize some of the best and brightest in the global fleet industry.

Read More →