Automotive Fleet
MenuMENU
SearchSEARCH

Ford's Active Safety Technology Turns Smarter Cars Into Safer Cars

DEARBORN, Mich. --- Ford Motor Co. engineers have introduced a host of in-vehicle intelligent active safety technologies that aim to help drivers avoid accidents.

by Staff
March 7, 2007
3 min to read


DEARBORN, Mich. --- Ford Motor Co. engineers have introduced a host of in-vehicle intelligent active safety technologies that aim to help drivers avoid accidents. Globally, the emphasis has expanded from "passive" safety systems (seat belts, airbags and crumple zones), which look to minimize post-crash driver and passenger injury, to include "active" safety systems that focus on pre-collision accident avoidance. Among the first active safety technologies to be successfully shared globally is AdvanceTrac with Roll Stability Control (RSC), Ford's electronic stability control system. This system measures the roll motion of a vehicle and then takes corrective action to help reduce the risk of rollover. "It [Active Safety] certainly has been one of the most visible of the 'Big Bang' technology efforts," said Todd Mustaine, product portfolio manager for Ford Research & Advanced Engineering (R&A), referring to the ongoing technology partnership between Ford R&A and Product Development (PD) aimed at getting pre-collision technologies into vehicles. "These are products that we think have the best potential to make a difference with customers," said Mustaine. "The introduction of RSC began with the launch of the Volvo XC90 and was aggressively migrated onto the Ford Explorer and our entire North American SUV lineup rather quickly." Another Big Bang-related active safety technology, co-developed by Ford R&A and researchers at the Volvo Safety Center, is Collision Warning with Brake Support (CWBS). Launched on the 2007 Volvo S80, CWBS uses forward-looking radar to gauge an impending frontal crash. If a potential collision is detected, a warning is first given via an audio alert and a Head-Up Display light "bar" reflected off of the front windshield. Then, the system augments the driver's braking by automatically applying additional brake pressure to further reduce the vehicle's speed. "The driver will always be in control," said Priya Prasad, Ford Technical Fellow, Safety Research and Development. "If the driver is taking some type of evasive action, for instance if they want to accelerate, this system is not going to override. But if the driver is not taking sufficient braking action and the system detects an imminent threat of accident or collision, then it will begin decelerating the vehicle." The Mazda Pre-crash Safety System is another example of a radar sensor mounted toward the front of a car to monitor the vehicle ahead, oncoming vehicles or other obstacles. In addition to a collision warning, if the driver fails to take an evasive action in the event of an impending crash, the vehicle's brakes are applied automatically to help reduce speed ahead of a collision. In addition, the seatbelts are pre-tensioned in an effort to restrain the occupants even more effectively. "While drivers welcome the information and warnings provided by these types of systems, they remain very sensitive about not wanting to lose control of their vehicle," said Jeff Rupp, manager of Active Safety within Ford R&A. "We want to first warn them, but if a driver does not respond quickly enough and an accident appears unavoidable, these technologies have the capability to intervene." A host of Volvo vehicles are already available with another optional high-tech safety feature, the Blind Spot Information System (BLIS). This uses cameras mounted in the side-door mirrors to warn of vehicles in a car's blind spots. Each camera takes 25 pictures every second, while an onboard computer uses these images to determine when another vehicle is alongside. The system then illuminates orange warning lamps positioned near the front-door windshield pillars, providing a subtle warning of a nearby car. Mustaine says both R&A and PD at Ford will continue to support such co-sponsored projects through Big Bang. "These are projects of technical significance where we have common understanding on the objectives, deliverables and timing going in," Mustaine said. "But just because certain technologies are desirable doesn't mean that they're always feasible."

Topics:Operations

More Operations

Cover of a whitepaper titled “The Hidden Costs of Departmentally Assigned Vehicles on Your Fleet” featuring a black fleet vehicle driving on a road at sunset. Subheadline reads: “Discover how your fleet can reduce costs and minimize risk by implementing vehicle sharing.” The document focuses on fleet optimization, vehicle sharing, cost reduction, utilization tracking, and risk management for fleet operations.
SponsoredMay 13, 2026

Why Fleet Managers Are Replacing Departmental Vehicles with Shared Motor Pools

Departmentally assigned vehicles often create hidden costs through underutilization, poor visibility, and increased administrative burden. This white paper explores how shared motor pool strategies help fleets reduce costs, improve accountability, and optimize vehicle utilization.

Read More →
Three team members in shop with Chris
Operationsby Chris BrownMay 12, 2026

Soap Box Derby Challenge: Assembling the Crew

Meet Gabriel, Matthew, and Angel — the team helping bring this soap box derby build to life.

Read More →
Handshake graphic featuring BBL Fleet and Velcor Leasing Corporation logos announcing BBL Fleet’s acquisition of Velcor to expand fleet management services nationwide.
Operationsby News/Media ReleaseMay 8, 2026

BBL Fleet Acquires Velcor Leasing Corporation

BBL Fleet expanded its footprint in the fleet management industry with the acquisition of Velcor Leasing Corporation of Madison through a stock purchase agreement finalized Feb. 27, 2026.

Read More →
Ad Loading...
Graphic reading “What’s New From Lytx at Protect 2026?” over a blue digital network background highlighting Lytx fleet technology and AI-powered safety solutions.
Operationsby News/Media ReleaseMay 6, 2026

Lytx Introduces New AI Fleet Technologies at Protect 2026

The company introduced new AI-driven fleet safety and operations technologies during its annual user conference.

Read More →
Cover image for the “5th Annual Market Pulse Report” by Element titled “Navigating fleet management in 2026: Data and insights shaping the future of fleet and mobility.” The design features an aerial view of a cable-stayed bridge with vehicles traveling on a highway beside a dense green forest. A teal graphic panel overlays the lower portion of the image, with the Element logo and tagline “Intelligence in motion” at the bottom.
SponsoredMay 6, 2026

Fleet Costs Are Rising: Here’s How Leaders Are Responding

Fleet leaders are under pressure to reduce costs, adapt to economic uncertainty, and make smarter decisions. See how peers across North America are responding with real data, proven strategies, and forward-looking insights. Download the 2026 Market Pulse Report to benchmark your strategy and uncover where you can gain an edge.

Read More →
A blue Automotive Fleet graphic representing the weekly AF News Recap series.
Operationsby Faith HowellMay 4, 2026

From Waffle House to AI: Fleet Trends You Need to Know

In this AF news recap, host Faith Howell covers how Waffle House stepped up during disaster response and new AI tech on the market.

Read More →
Ad Loading...
OperationsApril 30, 2026

Fleet Operations in the Age of AI: Navigating Ethical and Legal Challenges

AI is no longer a future concept for fleets—it’s already embedded in the tools, data, and decisions that operators rely on every day. In this episode of the Fleet Forward Podcast, recorded live at Fleet Forward, industry leaders take the conversation beyond hype to examine what responsible AI adoption really looks like in fleet operations.

Read More →
OperationsApril 30, 2026

Factory Installed vs. Aftermarket: Choosing the Right Telematics Path & Managing the Data

As fleets rethink how they capture, manage, and act on vehicle data, telematics is at a major inflection point. In this episode of the Fleet Forward Podcast, we dive deep into one of the most pressing questions facing fleet leaders today: Should you rely on OEM factory-installed connectivity, aftermarket devices, or a hybrid of both?

Read More →
OperationsApril 30, 2026

What Real-Time Data Reveals About EV Cost, Performance, and Scalability

Experts from telematics analytics, fleet-as-a-service operations, and national EV benchmarking share how real-time data is reshaping fleet strategy—dispelling assumptions, validating best practices, and exposing costly missteps.

Read More →
Ad Loading...
OperationsApril 30, 2026

Planning Through Policy Shifts: What Fleets Must Track in 2026

A powerhouse panel featuring experts from the American Automotive Leasing Association, CalSTART, and municipal fleet leadership dives into the realities of navigating shifting emissions rules, regulatory waivers, federal agency actions, the future of the EPA’s endangerment finding, and the push for unified standards. They also examine the impacts of tariffs, autonomous vehicle policy, battery innovation, and the accelerating global EV market.

Read More →