Ford to Auction One-of-a-Kind F-150 Raptor for Charity
The winning bidder of Lot No. 3004 – selling at no reserve – will become the owner of the last 2017 Ford F-150 Raptor produced and get to choose from a unique one-of-one Raptor color. The all-new Raptor incorporates years of Ford performance and engineering to deliver the ultimate high-performance off-road truck.

Ford Motor Company will auction an all-new one-of-a-kind 2017 Ford F-150 Raptor for charity at the 46th annual Barrett-Jackson Scottsdale event, in Scottsdale, Ariz.(Photo: Ford Motor Co.)

Ford Motor Company will auction an all-new one-of-a-kind 2017 Ford F-150 Raptor for charity at the 46th annual Barrett-Jackson Scottsdale event, in Scottsdale, Ariz.(Photo: Ford Motor Co.)
Ford Motor Company will auction an all-new one-of-a-kind 2017 Ford F-150 Raptor for charity at the 46th annual Barrett-Jackson Scottsdale event, in Scottsdale, Ariz. All proceeds will benefit JDRF, a global organization funding type 1 diabetes research. Live coverage of the action will air on Velocity, January 20 at 8 p.m. local time.
The winning bidder of Lot No. 3004 – selling at no reserve – will become the owner of the last 2017 Ford F-150 Raptor produced and get to choose from a unique one-of-one Raptor color. The all-new Raptor incorporates years of Ford performance and engineering to deliver the ultimate high-performance off-road truck.
“The new 2017 Ford F-150 Raptor is by far the most off-road-capable vehicle on the market today, boasting some of the best performance technology to come from Ford,” said Jim Owens, marketing manager, Ford Performance. “Raptor serves as a testament to our passion for creating vehicles that are designed to tackle the toughest obstacles on earth. We’re really looking forward to auctioning off our custom creation to help support JDRF.”
As a bonus, Mark Fields, president and CEO, Ford Motor Company, will announce Raptor Assault at the auction. All 2017 F-150 Raptor buyers will have the opportunity to attend the program at Ford Performance Racing School starting in April. While customers are responsible for transportation and lodging, Ford will offer the one-day course for free. Attendees will receive instruction in off-road driving techniques including rock crawling, as well as other driving skills.
“JDRF is extremely grateful for the tremendous support we continue to receive from Ford and its employees, who share our vision of a world without type 1 diabetes,” said Derek Rapp, JDRF president and CEO. “Last year, we joined Ford to auction a one-of-a-kind Focus RS at Barrett-Jackson Scottsdale, and we are thrilled to come together again as Ford introduces the new Raptor. Funds raised through this auction support JDRF in our mission to accelerate life-changing breakthroughs to cure, prevent and treat type 1 diabetes and its complications.”
Equipped with an all-new Raptor-exclusive high-output 3.5L EcoBoost engine, F-150 Raptor churns out 510 lb.-ft. of torque and 450 hp across a wide powerband. Thanks to an all-new Ford-built 10-speed transmission and exclusive transfer case managed by a six-mode Terrain Management System, Raptor can tackle virtually any terrain.
Other exclusive features of the all-new Raptor include incorporating the same high-strength, military-grade, aluminum-alloy body and fully boxed high-strength steel frame as F-150. This reduces weight by 500 pounds versus the 2014 truck. The 2017 Raptor features a beefier suspension with aluminum control arms up front, specially tuned springs at the back, 3-inch internal-bypass Fox Racing shocks and plenty of off-road armor to help the truck power through anything, according to Ford.
“Barrett-Jackson has enjoyed a long and solid relationship with Ford that has raised millions of dollars to benefit charity,” said Craig Jackson, chairman and CEO, Barrett-Jackson Auctions. “The auction of the highly anticipated Ford Raptor promises to be a highlight of the show – one that will help support a truly great cause. We look forward to our continued relationship with Ford as we work together to support those in need.”
In addition to the latest Ford Performance models on display headlined by the 2017 Ford GT production car, Ford will feature its F-250 F-Series Super Duty as part of its full vehicle lineup.
For auction information, visit the Barrett-Jackson website or Facebook.
More Operations

Fleet Has a Talent Pipeline Problem. What Comes Next? | AF News Recap
Where will fleet’s next generation of leaders come from? This week, we’re looking at the industry’s talent pipeline, what certification can add to a fleet career, how to build an award-worthy track record, and the return of Automotive Fleet’s Personal Use Survey.
Read More →
Smith System Launches Driver Risk Management Program
Fleets have more driver data than ever, but identifying risky behavior doesn't necessarily correct it. Smith System's new Driver Risk Management program combines monitoring, training, and follow-up coaching to help fleets connect risk signals with driver intervention.
Read More →
Automotive Fleet Opens 2026 Personal Use Survey for Commercial Fleet Managers
Less than two weeks left! Commercial and corporate fleet managers are invited to share how their organizations handle company vehicle personal-use policies, charges, and driver eligibility.
Read More →
From AI Prompts to AI-Generated Safety Songs | AF News Recap
Can better prompts make AI more useful for fleet managers? This week, we’re breaking down smarter fleet analysis, an AI-assisted experiment that turned safety training into music, and what happened to fuel prices in August.
Read More →
How to Write Better AI Prompts for Fleet Analysis
Include these six elements in your fleet prompts to generate more relevant analysis and accurate answers.
Read More →
Fleet Meets: Eric Kilgore
This edition of the Fleet Meets series features one of the industry's best leaders driving multi-market and national operations.
Read More →
Why Reactive Fleet Management Is Becoming Too Expensive to Sustain
Research highlights a growing need for proactive management strategies to address rising costs in fleet operations effectively.
Read More →
What Your Fleet KPIs Aren’t Telling You
Tracking fleet metrics is only useful when the data leads to better decisions. This guide helps fleet leaders assess cost, utilization, and downtime more accurately, identify performance gaps, and prioritize the actions that can improve operational results.
Read More →
Hidden in Plain Sight: Fleet Compliance Risks
Fleet compliance isn't just about having policies — it's about consistently enforcing them. This practical guide reveals six hidden compliance risks common in public sector and shared fleet operations and outlines proven strategies to improve visibility, accountability, and audit readiness
Read More →
Turning Fleet Payment Data into Executive Insights
Does data alone drive results in operations?
Read More →