Automotive Fleet
MenuMENU
SearchSEARCH

Ford Showcases Intelligent Vehicle Technology at Dodger Stadium Event

LOS ANGELES - Ford Motor Co. convened a panel of auto industry, transportation and technology visionaries at Dodger Stadium on May 25 to showcase and discuss how intelligent vehicles could soon lead to safety breakthroughs.

by Staff
May 25, 2011
5 min to read


LOS ANGELES - Ford Motor Co. convened a panel of auto industry, transportation and technology visionaries at Dodger Stadium on May 25 to showcase and discuss how intelligent vehicles could soon lead to safety breakthroughs.

On June 1, Ford will conduct a similar event in San Francisco.

Ad Loading...

"Intelligent vehicles are the next frontier of collision avoidance innovations that could revolutionize the driving experience and hold the potential of helping reduce many crashes," said Sue Cischke, Ford group vice president of sustainability, environment and safety engineering.

An October, 2010 NHTSA report on the potential safety benefits of vehicle-to-vehicle communications estimates that intelligent vehicles could help in as many as 4.3 million police-reported, light-vehicle crashes annually, or approximately 81 percent of all light-vehicle crashes involving unimpaired drivers. Experts say intelligent vehicles could be on the road in the near future.

Ford has built functional prototype vehicles to preview the technology, and is conducting a series of events across the country to explore the real-life benefits and near-term feasibility to save drivers' lives, fuel and time spent on the road. In addition to Los Angeles, Ford's demonstration tour has stopped in Washington D.C. and New York.

John Gartner, senior analyst at Pike Research, moderated the panel May 25 at Dodger Stadium. Panelists included:

  • Hamid Bahadori, Auto Club of Southern California, manager of transportation policy and programs

  • Alan Clelland, Iteris, senior vice president of transportation systems

  • Hasan Ikhrata, Southern California Association of Governments, executive director

  • Kevin Klowden, Milken Institute, managing economist and director of the California Center

  • James Moore, professor of industrial and systems engineering for public policy and management, and civil engineering, University of Southern California.

Ad Loading...

[PAGEBREAK]

Ford's vehicle communications research technology allows vehicles to talk wirelessly with one another using advanced Wi-Fi signals, or dedicated short-range communications, on a secured channel allocated by the Federal Communications Commission. Unlike radar-based safety features, which identify hazards within a direct line of sight, the Wi-Fi-based radio system allows full-range, 360-degree detection of potentially dangerous situations, such as when a driver's vision is obstructed.

For example, drivers could be alerted if their vehicle is on path to collide with another vehicle at an intersection, when a vehicle ahead stops or slows suddenly or when a traffic pattern changes on a busy highway. The systems also could warn drivers if there is a risk of collision when changing lanes, approaching a stationary or parked vehicle, or if another driver loses control.

By reducing crashes, intelligent vehicles could ease traffic delays, which would save drivers both time and fuel costs. Congestion also could be avoided through a network of intelligent vehicles and infrastructure that would process real-time traffic and road information and allow drivers to choose less congested routes.

According to Texas Transportation Institute's (TTI) 2010 Urban Mobility Report, traffic congestion continues to worsen in American cities of all sizes, annually wasting nearly 3.9 billion gallons of fuel in 2009 and costing the average Los Angeles commuter $1,464. Leading factors in traffic delays are caused by accidents, breakdowns and road debris, TTI maintains.

Ad Loading...

"We are not far from the day when vehicles will operate like mobile devices with four wheels, constantly exchanging information and communicating with our environment to do things like shorten commute times, improve fuel economy and generally help us more easily navigate life on the road," said Paul Mascarenas, vice president of Ford Research and Innovation and chief technical officer. "A smart network of intelligent vehicles has the potential to benefit drivers in many ways."

After a decade of research, Ford announced earlier this year an accelerated development of its intelligent vehicle work, doubling its research investment and convening a new 20-member task force - consisting of company planners, engineers and scientists from around the world with expertise in safety, eco-mobility, infotainment and driver conveniences. The goal is to define the next 10 years of safety, convenience and driver assistance, and to strengthen the company's position as a leader in connected vehicle technology.

[PAGEBREAK]

"While there are challenges ahead, the foundation of these smarter vehicles is advanced versions of technologies that are pervasive - Wi-Fi and crash avoidance systems that Ford has pioneered in mainstream vehicles today," said Mascarenas. "Intelligent vehicles could help warn drivers of numerous potential dangers such as a car running a red light but blocked from the view of a driver properly entering the intersection."

Ford is partnering with other automakers and the federal government, as well as local and county road commissions, to create a common language that ensures all vehicles can talk to each other based on a common communication standard.

Ad Loading...

This public-private partnership will include the world's first government-sponsored driving clinics beginning in summer 2011, for which the company will contribute two prototype Ford Taurus sedans. The DOT's Intelligent Transportation Systems (ITS) will head the research, continuing to coordinate with a coalition of automakers organized by the Crash Avoidance Metrics Partnership (CAMP), which is a joint research group headed by Ford and General Motors. The partnership is working to develop inter-operability standards in advance of completing the research phase in 2013.

"Ford has laid the groundwork to give vehicles a voice with SYNC and Wi-Fi technology," said Jim Vondale, director of the Ford Automotive Safety Office. "Now we're working with other automakers and government leaders worldwide to develop common standards globally to bring intelligent vehicles to market quicker and more affordably."

Vondale has been appointed by Transportation Secretary Ray LaHood to represent automakers on the ITS Advisory Committee. Mike Shulman, technical leader of Ford Research and Innovation, leads the government-industry technical partnership as program manager for CAMP.

Many of Ford's current technologies show how intelligent vehicles will be able to help drivers. For example, features that alert drivers to approaching hazards, such as Ford's collision warning with brake support and Blind Spot Information System (BLIS) with cross-traffic alert rely on radar sensors to detect vehicles or objects close to the vehicle.

"Ford has pioneered connectivity in modern vehicles with SYNC," said Shulman. "We believe advanced Wi-Fi for intelligent vehicles could be added to smartphones or GPS systems and simply connect to SYNC like today's phones."

More Safety

Chris Brown sits across from safety experft at Lifesaver mobile in an interview about distracted driving and phone use tech.
Safetyby Chris BrownMay 1, 2026

Reducing Risk by Eliminating Phone Use Behind the Wheel

Distracted driving remains one of the most persistent risks in fleet operations. New approaches focus on removing mobile device use entirely while adding real-time safety support.

Read More →
Safetyby Jeanny RoaApril 15, 2026

Distracted Driving in the Age of Smart Tech – Part 2

As distraction risks evolve, fleets are turning to smarter, more connected technologies to better understand what’s happening behind the wheel. Part 2 explores how these tools are helping identify risky behaviors and improve visibility across operations.

Read More →
Safetyby Jeanny RoaApril 11, 2026

 Data Rights, Risks, and Responsibilities After a Crash

What fleets capture to improve safety can also expose them in litigation, forcing leaders to rethink how data is managed, stored, and shared.

Read More →
Ad Loading...
Driver holding a phone while steering, illustrating distracted driving and the importance of mental awareness and attention on the road for fleet safety.
Safetyby Judie NuskeyApril 10, 2026

From Distraction to Detection: Strengthening Awareness in Fleet Drivers

Distracted driving is often measured by what we can see—phones in hand, eyes off the road. But what about the distractions we can’t? A recent incident raises a bigger question about awareness, attention, and why subtle risks so often go unnoticed.

Read More →
Safetyby StaffApril 8, 2026

Lytx 2026 Road Safety Report

While serious crashes are declining, a rise in minor incidents and ongoing risk hotspots underscore the need for continued fleet safety investment.

Read More →
Driver’s hands on steering wheel in a sunlit vehicle, representing real-world driver behavior and the shift from data monitoring to hands-on training in fleet safety programs.
Safetyby Judie NuskeyApril 7, 2026

Behind-the-Wheel vs. Classroom Training: What Actually Changes Driver Behavior?

Fleets have more driver data than ever, so why isn't behavior changing? Training requires more than reports and coaching — it requires real-world practice.

Read More →
Ad Loading...
A person in a car on their phone behind the steering wheel.
Safetyby Jeanny RoaApril 1, 2026

Distracted Driving in the Age of Smart Tech – Part 1

A two-part conversation with Stefan Heck on how AI is transforming the fight against distracted driving. As fleets adopt smarter tools, the focus shifts from reacting to preventing risk. In Part 1, we look at where AI is making an impact for fleets today.

Read More →
Pedestrians crossing a busy street, highlighting the importance of driver awareness and caution to prevent pedestrian accidents.
Safetyby StaffMarch 30, 2026

Pedestrian Safety Starts With the Driver

More people on foot means more risk for drivers. These pedestrian safety tips can help prevent serious injuries and keep everyone safer on the road.

Read More →
SponsoredMarch 30, 2026

Safety by Design: Power and Protection in the Freightliner 114SD Plus

Safer crews. Fewer incidents. Better uptime. Learn how driver-assist technology is changing the way vocational fleets operate.

Read More →
Ad Loading...
Safetyby StaffMarch 26, 2026

Pedestrian Deaths Drop in First Half of 2025, Marking Largest Decline in Years

An 11% drop in pedestrian fatalities in early 2025 signals progress in U.S. road safety, but elevated death rates and ongoing risks underscore the need for continued action from fleets and policymakers.

Read More →