Ford Europe Plots Path to All-Electric Future
Ford Europe will launch nine all-electric passenger and commercial vehicles by 2024, including a mid-size crossover, an electrified version of the Ford Puma and a sporty crossover model.

Ford plans to increase EV production to 1.2 million vehicles within six years at its Cologne, Germany plant. The company will also construct a new battery assembly plant in Cologne, expected operational in 2024.
Photo: Ford Europe
Ford Europe will launch nine all-electric passenger and commercial vehicles by 2024, “laying the foundation for the all-electric future of Ford,” according to the automaker.
The new models include a mid-size crossover with a range of 500 kilometers (310 miles), an electrified version of the Ford Puma and a sporty crossover model. Ford points to its growing European sales of SUVs and crossovers, which accounted for 58% of Ford vehicles sold in Europe, nearly 20% more than in 2020.
In addition, the Ford Transit range is expanding with four new electrified models: Transit Custom, Tourneo Custom, and the next-generation transit Courier and Tourneo Courier.
“Our journey to an all-electric future is an absolute necessity for Ford. It's about meeting the mobility needs of a changing Europe that calls for more innovation and a total commitment to the customer” said Stuart Rowley, chairman of Ford of Europe.

Photo: Ford Europe
The two new fully electric crossover models will be built in Ford’s Cologne, Germany plant, where the automaker plans to increase EV production to 1.2 million vehicles within six years. Ford Europe will also construct a new battery assembly plant in Cologne, expected operational in 2024.
To achieve its EV goals, which includes CO2 neutrality its entire European business by 2035, the company is creating a new joint venture company in Turkey to develop one of the largest battery factories for EVs in Europe.
“These new Ford electric vehicles signal nothing less than the complete realignment of our brand in Europe – a whole new generation of zero-emission vehicles, optimized for a connected world and offering our customers a truly outstanding user experience,” said Rowley.
More Global Fleet

Cameras, Safety and Insurance: From Reactive Claims to Real-time Prevention
Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Learn more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab.
Read More →
Why Fleet Managers Are Replacing Departmental Vehicles with Shared Motor Pools
Departmentally assigned vehicles often create hidden costs through underutilization, poor visibility, and increased administrative burden. This white paper explores how shared motor pool strategies help fleets reduce costs, improve accountability, and optimize vehicle utilization.
Read More →
Fleet Costs Are Rising: Here’s How Leaders Are Responding
Fleet leaders are under pressure to reduce costs, adapt to economic uncertainty, and make smarter decisions. See how peers across North America are responding with real data, proven strategies, and forward-looking insights. Download the 2026 Market Pulse Report to benchmark your strategy and uncover where you can gain an edge.
Read More →
Enterprise Fleet Management Surpasses 900,000 Vehicles in U.S. & Canada
Enterprise Mobility connects with mobility solutions around the globe
Read More →Automotive Fleet's Guide to Fleet Electrification
Unlock the secrets to a successful transition to electric fleets with Automotive Fleet's comprehensive Fleet Electrification Guide!
Read More →
Sumitomo Rubber Industries to Acquire Viaduct
Viaduct will join Sumitomo as an independent subsidiary. Partnership strengthens global reach and accelerates AI-driven innovation for fleets and manufacturing.
Read More →
AfMA’s 2025 Education & Leadership Summit: 26 Years of Impactful Connection
Held in Sydney, the Australasian Fleet Management Association’s 2025 Summit marked ten years of growth as the event expanded its global reach and doubled down on practical, non-commercial fleet leadership programming.
Read More →
Closing Soon! Nominate a 2025 Global Fleet Team of the Year
Submit your nomination for the award that honors outstanding multinational fleet teams. Nominations close Aug. 15.
Read More →
Seven Strategies to Reduce Preventable Accidents
“Accidents” suggest inevitability, but most crashes are preventable — caused by driver actions and behaviors. Here’s why shifting the narrative can improve road safety.
Read More →
2024 Global Fleet Conference in Photos
Check out photos from the first two days of the 2024 Global Fleet Conference, which convened for the first time in San Diego Nov. 4-6 as part of the new Fleet Week series of conferences.
Read More →
