Automotive Fleet
MenuMENU
SearchSEARCH

Ford Building its F-150 Hybrid at Rouge

Ford will produce a gasoline-electric hybrid F-150 pickup at its Ford River Rouge Complex in Dearborn, Mich. within two years, the company announced during a celebration at the plant commemorating 100 years of building vehicles.

September 27, 2018
Ford Building its F-150 Hybrid at Rouge

Bill Ford took center stage at Ford's centennial of its Rouge assembly plant.

Photo courtesy of Ford.

2 min to read


Ford will produce a gasoline-electric hybrid F-150 pickup at its Ford River Rouge Complex in Dearborn, Mich. within two years, the company announced during a celebration at the plant commemorating 100 years of building vehicles.

Ad Loading...

The plant's 7,500 employees work three shifts to build the trucks. Ford is now prepping the facility to build the hybrid F-150s. In 2020, the plant will begin building the F-150 Hybrid.

Ad Loading...

The plant will use the latest technologies in robotics, 3D printing, and virtual reality from Ford's newly opened $45 million Advanced Manufacturing Center in Redford, Mich. Ford's workforce will receive training via a $35 million expansion of the UAW-Ford training facility just a few miles from the plant.

"Just as the Rouge has been a harbinger of progress for a century, Ford is committed to ensuring our trucks continue to power the world in a sustainable way, whether they are powered by EcoBoost engines, hybrid powertrains, or are fully electric,” said Bill Ford, executive chairman.

The Rouge plant opened in 1918, when workers began producing Eagle boats for the U.S. Navy during World War I. It has produced the Model A, Mustang, and F-150, among its vehicles. By the 1930s, more than 100,000 workers reported to the complex each day. It had its own fire department, police force, and hospital. It had a power plant, steel mill, glass factory, and hundreds of miles of rail.

In 2014, Ford modified the plant so workers could build the aluminum-body F-150, by adding a closed-loop system that allowed the company to recycle as much as 15 million pounds of aluminum per month. The plant recently received zero-waste-to-landfill status.

More Vehicle Research

commercial fleet sales jan thru sept year over year
Vehicle Research•by Chris Brown•October 7, 2026

Commercial Fleet Sales Rise 5.8% Through September 2026

September commercial fleet sales were essentially unchanged from a year earlier, slowing year-to-date growth while keeping volume ahead of 2025.

Read More →
Automotive Fleet Hall of Fame graphic honoring John Dmochowsky, retired senior global fleet manager for Mondelēz International.
Vehicle Research•by Faith Howell•October 2, 2026

Hall of Fame Inductee: John Dmochowsky

The longtime Mondelēz International fleet executive joins the Automotive Fleet Hall of Fame.

Read More →
Automotive Fleet Hall of Fame graphic honoring Lee Miller, retired director of fleet services for Boehringer Ingelheim.
Vehicle Research•by Faith Howell•October 2, 2026

Hall of Fame Inductee: Lee Miller

After more than four decades at Boehringer Ingelheim, Lee Miller leaves a legacy built on fleet expertise.

Read More →
Ad Loading...
Automotive Fleet Hall of Fame graphic honoring Mark F. Petersen, whose four-decade fleet career spanned corporate and supplier leadership roles.
Vehicle Research•by Faith Howell•October 1, 2026

Hall of Fame Inductee: Mark F. Petersen

From managing fleets of thousands of vehicles to advancing safety and mentoring fellow professionals, Mark F. Petersen made his mark across both the corporate and supplier sides of fleet.

Read More →
A ChargerHelp thumbnail representing the 2026 reliability report with a dark blue background.
Vehicle Research•by News/Media Release•September 24, 2026

When Charger Downtime Becomes a Fleet Availability Problem

As EV deployments move beyond pilot programs, charger reliability can directly affect vehicle readiness, driver productivity and route scheduling.

Read More →
A grey Nissan drives on a road at sunset
Vehicle Research•by News/Media Release•September 23, 2026

2027 Nissan Rogue Hybrid Adds e-POWER, Standard AWD

The new Rogue Hybrid uses Nissan’s e-POWER system with dual electric motors, offers an estimated 40 mpg and starts at $35,490.

Read More →
Ad Loading...
A 2026 BLue FOrester hybrid driving down a dirt road from the rear view
Vehicle Research•by News/Media Release•September 21, 2026

2027 Subaru Forester Adds First Wilderness Hybrid

The 2027 Forester lineup starts at $29,995 and adds a Wilderness Hybrid with 194 combined horsepower and 9.3 inches of ground clearance.

Read More →
Henrik Holland headshot on a leadership update
Vehicle Research•by News/Media Release•September 10, 2026

EV Realty Names Henrik Holland President as Charging Platform Expands

The former Prologis Mobility and Shell executive will help expand EV Realty’s truck charging business and move its power-first infrastructure model into autonomous vehicle depots and other fleet sectors.

Read More →
A Mercedes-Benz GLC drives on a road
Vehicle Research•by News/Media Release•September 10, 2026

Mercedes-Benz Introduces Electric GLC With Up to 350 Miles of Range

The GLC 400 4MATIC Electric features an 800-volt architecture, 330-kW DC fast charging and a 94-kWh battery, along with Mercedes-Benz's new MB.OS operating system.

Read More →
Ad Loading...
oung professionals collaborate around laptops in an office, illustrating efforts to introduce the next generation to careers in fleet management.
Vehicle Research•by Faith Howell•September 8, 2026

Fleet Has a Talent Pipeline Problem, not a Talent Problem

Where will the next generation of fleet leaders come from, and what does the industry need to do differently to find them?

Read More →