Automotive Fleet
MenuMENU
SearchSEARCH

Ford Brain Research Aims to Detect Distracted, Fatigued Drivers

Research mission says ADAS alone can’t keep drivers alert.

October 9, 2021
Ford Brain Research Aims to Detect Distracted, Fatigued Drivers

While new tech is aimed at detecting lapses of concentration, experts caution against reliance on safety systems and remind drivers to remain alert.

Photo courtesy Ford Motor Company

2 min to read


With driver fatigue a factor in up to 25% of fatal or serious road collisions, Ford Motor Company is pioneering new research to develop faster and more effective ways to detect when drivers are tired, distracted, or not concentrating on the road.

Specifically, Ford’s European researchers are working with neuroscientists to identify brain responses that reveal lapses of concentration. The long-term goal is to match physical responses that indicate the driver is unfocused — like changes in heartbeat or breathing — so that solutions can be developed and applied.

Ad Loading...

For example, if a driver’s mind begins to wander and it is linked to a specific change in heartbeat, then a wearable technology might be able to detect that and the vehicle could then alert the driver to wake up and concentrate on the road.

As driver assistance technologies offer increasing levels of support to those behind the wheel, it remains crucial drivers stay alert and do not become overly reliant on assistance technologies. In short, through this research Ford is indicating that ADAS alone should not be responsible for keeping drivers alert. Rather, it is crucial that drivers remain focused behind the wheel, ready to respond to situations as they arise and be able to override driver assistance technologies when required.

One long-term benefit of the current research is that it could lead to the ability to generate unique physiological driver fingerprints. That, in turn, means drivers of the vehicles of the future can be prepared to react and to intervene immediately in case it is required, according to neuroscientists working on the project.

Specifically, Ford’s research involves mapping brain patterns to driver’s reactions. Using an MRI machine, test participants complete a driving simulation experience while their brain activity is being scanned. A specially positioned mirror allows the participants to see the simulation on the screen.

Designed using gaming technology, the driving scenario involves a three-lane motorway at night where a vehicle in the middle lane brakes suddenly and the participant has to take over and move the car to the left or right, using a handheld device. Participants are also prompted by engine sounds to indicate to which lane it is safe to move.

Ad Loading...

Meanwhile, the MRI machine scans the brain before and during these actions. So the researchers can measure how quickly the participant reacts and if they make the right decision, and monitor changes to heart rate, breathing rate and other physiological measures.

More Safety

Chris Brown sits across from safety experft at Lifesaver mobile in an interview about distracted driving and phone use tech.
Safetyby Chris BrownMay 1, 2026

Reducing Risk by Eliminating Phone Use Behind the Wheel

Distracted driving remains one of the most persistent risks in fleet operations. New approaches focus on removing mobile device use entirely while adding real-time safety support.

Read More →
Safetyby Jeanny RoaApril 15, 2026

Distracted Driving in the Age of Smart Tech – Part 2

As distraction risks evolve, fleets are turning to smarter, more connected technologies to better understand what’s happening behind the wheel. Part 2 explores how these tools are helping identify risky behaviors and improve visibility across operations.

Read More →
Safetyby Jeanny RoaApril 11, 2026

 Data Rights, Risks, and Responsibilities After a Crash

What fleets capture to improve safety can also expose them in litigation, forcing leaders to rethink how data is managed, stored, and shared.

Read More →
Ad Loading...
Driver holding a phone while steering, illustrating distracted driving and the importance of mental awareness and attention on the road for fleet safety.
Safetyby Judie NuskeyApril 10, 2026

From Distraction to Detection: Strengthening Awareness in Fleet Drivers

Distracted driving is often measured by what we can see—phones in hand, eyes off the road. But what about the distractions we can’t? A recent incident raises a bigger question about awareness, attention, and why subtle risks so often go unnoticed.

Read More →
Safetyby StaffApril 8, 2026

Lytx 2026 Road Safety Report

While serious crashes are declining, a rise in minor incidents and ongoing risk hotspots underscore the need for continued fleet safety investment.

Read More →
Driver’s hands on steering wheel in a sunlit vehicle, representing real-world driver behavior and the shift from data monitoring to hands-on training in fleet safety programs.
Safetyby Judie NuskeyApril 7, 2026

Behind-the-Wheel vs. Classroom Training: What Actually Changes Driver Behavior?

Fleets have more driver data than ever, so why isn't behavior changing? Training requires more than reports and coaching — it requires real-world practice.

Read More →
Ad Loading...
A person in a car on their phone behind the steering wheel.
Safetyby Jeanny RoaApril 1, 2026

Distracted Driving in the Age of Smart Tech – Part 1

A two-part conversation with Stefan Heck on how AI is transforming the fight against distracted driving. As fleets adopt smarter tools, the focus shifts from reacting to preventing risk. In Part 1, we look at where AI is making an impact for fleets today.

Read More →
Pedestrians crossing a busy street, highlighting the importance of driver awareness and caution to prevent pedestrian accidents.
Safetyby StaffMarch 30, 2026

Pedestrian Safety Starts With the Driver

More people on foot means more risk for drivers. These pedestrian safety tips can help prevent serious injuries and keep everyone safer on the road.

Read More →
SponsoredMarch 30, 2026

Safety by Design: Power and Protection in the Freightliner 114SD Plus

Safer crews. Fewer incidents. Better uptime. Learn how driver-assist technology is changing the way vocational fleets operate.

Read More →
Ad Loading...
Safetyby StaffMarch 26, 2026

Pedestrian Deaths Drop in First Half of 2025, Marking Largest Decline in Years

An 11% drop in pedestrian fatalities in early 2025 signals progress in U.S. road safety, but elevated death rates and ongoing risks underscore the need for continued action from fleets and policymakers.

Read More →