Further Reading: Ford Creates Two Auto Units to Scale Electric Vehicles
Ford Announces Seven Electric Vehicles for Europe
Following the runaway success of the Ford Mustang Mach-e and a strong market for the upcoming Ford e-Transit cargo van, Ford expects to invest over $2 billion in its Cologne, Germany facility to bolster electric vehicle production.

Ford has ambitious plans for Europe, including the introduction of seven new vehicles and significant investments in its European production facilities.
Ford Motor Company
Ford recently announced significant strides for its electric future in Europe: it plans to offer a new generation of seven, all-electric, fully connected passenger vehicles and vans by 2024.
Hot on the heels of the global Ford Model e and Ford Pro business units, internal and external collaboration will help define the Motor Company’s future in Europe.
“I am delighted to see the pace of change in Europe,” said Jim Farley, Ford president and CEO, “as [Europe] is challenging our entire industry to build better, cleaner, and more digital vehicles. Ford is all-in and moving fast to meet the demand in Europe and around the globe.”
Farley noted that Ford Model e was created specifically with this idea in mind – to “move at the speed of a start-up to build electric vehicles that delight and offer connected services unique to Ford and that are built with Ford-grade engineering and safety.”
Ford expects its annual sales of electric vehicles in Europe to exceed 600,000 units in 2026, supporting Ford’s goal to sell more than 2 million EVs globally by 2026. These efforts also support significant carbon emission reduction goals as the company announced it is targeting zero emissions for all vehicle sales in Europe and carbon neutrality across its European footprint of facilities, logistics, and suppliers by 2035.
Seven New Electric Vehicles in 2024
Following the European launch of the electric Mach-E in 2021 and Mach-E GT this year (plus the launch of the E-Transit in the next quarter), Ford announced seven all-electric vehicles for the European market: four new commercial vehicles and three new passenger vehicles.
Next year, Ford will begin producing an all-new electric medium-sized crossover built in Cologne with a second electric vehicle added to the Cologne production line-up in 2024. The Ford Puma – Ford’s top-selling passenger vehicle in Europe – will be available as an electric version made in Craiova, Romania, starting in 2024.
The most popular cargo van in history, the Ford Transit, will also get electric upgrades over four new models.
More Global Fleet

Cameras, Safety and Insurance: From Reactive Claims to Real-time Prevention
Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Learn more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab.
Read More →
Why Fleet Managers Are Replacing Departmental Vehicles with Shared Motor Pools
Departmentally assigned vehicles often create hidden costs through underutilization, poor visibility, and increased administrative burden. This white paper explores how shared motor pool strategies help fleets reduce costs, improve accountability, and optimize vehicle utilization.
Read More →
Fleet Costs Are Rising: Here’s How Leaders Are Responding
Fleet leaders are under pressure to reduce costs, adapt to economic uncertainty, and make smarter decisions. See how peers across North America are responding with real data, proven strategies, and forward-looking insights. Download the 2026 Market Pulse Report to benchmark your strategy and uncover where you can gain an edge.
Read More →
Enterprise Fleet Management Surpasses 900,000 Vehicles in U.S. & Canada
Enterprise Mobility connects with mobility solutions around the globe
Read More →Automotive Fleet's Guide to Fleet Electrification
Unlock the secrets to a successful transition to electric fleets with Automotive Fleet's comprehensive Fleet Electrification Guide!
Read More →
Sumitomo Rubber Industries to Acquire Viaduct
Viaduct will join Sumitomo as an independent subsidiary. Partnership strengthens global reach and accelerates AI-driven innovation for fleets and manufacturing.
Read More →
AfMA’s 2025 Education & Leadership Summit: 26 Years of Impactful Connection
Held in Sydney, the Australasian Fleet Management Association’s 2025 Summit marked ten years of growth as the event expanded its global reach and doubled down on practical, non-commercial fleet leadership programming.
Read More →
Closing Soon! Nominate a 2025 Global Fleet Team of the Year
Submit your nomination for the award that honors outstanding multinational fleet teams. Nominations close Aug. 15.
Read More →
Seven Strategies to Reduce Preventable Accidents
“Accidents” suggest inevitability, but most crashes are preventable — caused by driver actions and behaviors. Here’s why shifting the narrative can improve road safety.
Read More →
2024 Global Fleet Conference in Photos
Check out photos from the first two days of the 2024 Global Fleet Conference, which convened for the first time in San Diego Nov. 4-6 as part of the new Fleet Week series of conferences.
Read More →
