Automotive Fleet
MenuMENU
SearchSEARCH

Fleets Wait for Class 8 Trucks as Demand Exceeds Supply

Demand for heavy-duty trucks is shifting into overdrive as buyers place orders at the fastest pace in years, according to the eTrucker Web site.

by Staff
June 28, 2004
3 min to read


Demand for heavy-duty trucks is shifting into overdrive as buyers place orders at the fastest pace in years, according to the eTrucker Web site. In April, Class 8 sales were up 33 percent over March, according to the National Truck Equipment Association (NTEA). March sales were up 90 percent over February. Freightliner has added a third shift and 593 new full-time jobs at the company's truck manufacturing plant in Cleveland, N.C. The additional shift is required to meet increased production demands, says Rainer Schmueckle, Freightliner president and CEO. Freightliner has also added 100 full-time employees to its Gastonia, N.C., parts manufacturing plant. Mack Trucks plans to increase production at both its Macungie, Pa., plant, which produces vocational vehicles, and at its New River Valley facility in Dublin, Va., where the company manufactures highway vehicles. John Walsh, Mack’s manager of trade relations, credits strong order support and strength in the North American truck market. At Macungie, the average daily production rate already increased from 58 units a day to 64 in early May. The plan was to further increase the rate to 72 by the end of June, and then again to 78 by late August. “We expect to add between 80 and 100 employees at Macungie as a result of these production increases,” Walsh says. At New River Valley, the company plans to increase the rate from the current level of 36 units a day to 60 in late August. Volvo Trucks North America brought back a second shift to its New River Valley plant in May. “It’s a very strong order environment,” says spokesman Jim McNamara, singling out Volvo’s redesigned VN models. “We have gone from one shift producing 73 Volvo VN trucks to two shifts producing 112 total,” McNamara says. Production will increase further in August, he said. Peterbilt also has increased production of medium- and heavy-duty trucks and tractors. “Peterbilt has adjusted, and will continue to adjust, employment accordingly to meet this higher demand,” says Dan Sobic, Peterbilt general manager and Paccar vice president. John Fay, director of marketing for International’s Heavy Vehicle Center, credits the manufacturer’s product lineup and its dealer network for its recent success. Production increases are being driven by higher shipping volume, a rebounding economy, and the need to replace older equipment to minimize maintenance costs, said Steve Gilligan, Kenworth general marketing manager. Kenworth operates plants in Chillicothe, Ohio; Ste-Therese, Que.; and Seattle and Renton, Wash. "Freight tonnage is very healthy, and interest rates are still relatively low," Gilligan says. "Truck fleets are replacing older equipment as concern over 2002 EPA-emission engines is fading and customers choose to purchase in advance of the 2007 emission standards.” Findings included in the second quarter Fleet Sentiment Report show a strengthening demand for trucks and trailers for the remainder of 2004. Seventy-seven percent of fleets responding to a questionnaire said they plan to buy tractors in the next six months, while 69 percent indicated they would purchase trailers. U.S. truck sales should continue to climb through next year, says Steve Latin-Kaspar, NTEA market data and research. Latin-Kaspar has projected sales of 200,000 units this year and 250,000 in 2005. Those numbers are in line with 1999’s record high of more than 250,000 units and well above the average of 150,000 for the last three years.

Topics:Operations

More Operations

Cover of the AgileFleet white paper "Hidden in Plain Sight: Fleet Compliance Risks" with the AgileFleet logo and a photo of fleet vehicles parked outside a government building.
SponsoredAugust 7, 2026

Hidden in Plain Sight: Fleet Compliance Risks

Fleet compliance isn't just about having policies — it's about consistently enforcing them. This practical guide reveals six hidden compliance risks common in public sector and shared fleet operations and outlines proven strategies to improve visibility, accountability, and audit readiness

Read More →
Turning Fleet Payment data into executive insights blue podcast thumbnail
OperationsAugust 5, 2026

Turning Fleet Payment Data into Executive Insights

Does data alone drive results in operations?

Read More →
Graphic promoting Automotive Fleet's 2026 Personal Use Survey with the text "Have a Personal Use Policy? We Want to Know!" encouraging fleet managers to complete the annual industry survey.
Operationsby StaffAugust 5, 2026

Automotive Fleet Opens 2026 Personal Use Survey for Commercial Fleet Managers

Commercial and corporate fleet managers are invited to share how their organizations handle company vehicle personal-use policies, charges, and driver eligibility.

Read More →
Ad Loading...
Gary Van Orden Retirement
Operationsby Jeanny AbrahamJuly 31, 2026

Gary Van Orden Retires After Nearly Four Decades in Commercial Fleet

From answering customer calls at Ford Motor Company to leading fleet sales across multiple OEMs and a fleet management company, Gary Van Orden's career reflects nearly four decades of leadership in commercial fleet.

Read More →
an Automotive Fleet podcast thumbnail
OperationsJuly 31, 2026

How Stellantis Plans to Get Ahead of Fleet Downtime

Vehicle acquisition may grab the headlines, but fleet uptime increasingly determines operating success. Darren Bradshaw of ‪Mopar‬ North America gives the details.

Read More →
A lineup of Hyundai vehicles with overlay text announcing the 2027 Commercial Fleet Program, highlighting new fleet incentives for eligible commercial and government buyers.
Operationsby News/Media ReleaseJuly 31, 2026

Hyundai Releases 2027 Commercial Program Incentives 

The 2027 Model Year "Fleet Street Incentives" are available to commercial and government fleets.

Read More →
Ad Loading...
Chris Brown of Automotive Fleet and Lauren Fletcher of Work Truck pose beside a Soap Box Derby car in a Team Brown vs. Team Fletcher race graphic benefiting The Hourglass Foundation.
Operationsby News/Media ReleaseJuly 30, 2026

It's All Downhill from Here! Fleet Industry Raises $22,000 for Skilled Trades Scholarships

Work Truck’s Lauren Fletcher and Automotive Fleet’s Chris Brown turned a friendly racing rivalry into $22,000 for automotive technology and skilled trades scholarships.

Read More →
Commercial Fleet
SponsoredJuly 23, 2026

The Top 300 Commercial Fleets

The Top 300 Commercial Fleets: See the List

Read More →
Cover of the "Top 50 Green Fleets" report presented by Automotive Fleet and Inspiration Fleet, featuring an aerial nighttime photo of a lit highway interchange with looping ramps.
SponsoredJuly 16, 2026

The Top 50 Green Fleets

The List Is in: The Top 50 Green Fleets

Read More →
Ad Loading...
A car dealership with added inscription "Every fleet vehicle eventually becomes local."
Operationsby Chris BrownJuly 15, 2026

Your Local Dealer Knows More Than You Think

Your local dealer can provide an information advantage that extends well beyond courtesy deliveries.

Read More →