Automotive Fleet
MenuMENU
SearchSEARCH

Fleet Sales Likely to Rise Gradually in 2023

After fleet sales ran far below historical averages for the last three years, increases in 2023 won't be close to levels before 2020.

Fleet Sales Likely to Rise Gradually in 2023

Combined sales into large rental, commercial, and government fleets were up 47% year over year in December.

Graphic: Cox Automotive

2 min to read


Sales into large fleets, not including sales into dealer and manufacturer fleets, increased 3% month over month in December to 165,809 units, according to an early estimate from Cox Automotive released Jan 6.

Combined sales into large rental, commercial, and government fleets were up 47% year over year in December, the sixth consecutive month of double-digit, year-over-year increases. Sales into rental fleets were up 100%, while sales into commercial fleets were up 29% year over year and government fleets were up nearly 13%.

Ad Loading...

Fleet Share of Retail Sales Increases

Including an estimate for fleet deliveries into dealer and manufacturer channels, the remaining retail sales were estimated to be up 1.1% year over year in December, leading to an estimated retail sales pace, or seasonally adjusted annual rate (SAAR), of 12 million, down 500,000 from last month’s pace, or down 4.7%, but up 800,000 from last year, or 7.2%. The fleet share of 14.2% was down 1.5% from last month and was up 3.3% from last year.

“Sales into fleet are gaining some momentum and are expected to contribute to an uptick in new-vehicle sales in 2023,” said Charlie Chesbrough, senior economist at Cox Automotive, in a news release. “After fleet sales staying significantly lower than historical averages for the last three years, we expect an increase in 2023. However, we won’t be anywhere close to returning to the 3-million-unit range we saw before 2020.”

Among large manufacturers, Stellantis, followed by GM, had the largest increase in fleet volume over last year. Nissan was the only large automaker with a decline in December fleet sales compared to last year.

Manufacturers’ Sales by Fleet Channel Change

Interesting changes are seen when comparing the manufacturers’ fleet sales by channel. GM has overtaken Ford as the leader in the commercial channel with a 35.4% share. Ford remains ahead of GM in government fleet sales with a 61.8% share, while Stellantis’ share dropped from over 21% to only 9.6% in 2022. Stellantis barely beat out Toyota to take the No. 1 spot in sales into rental fleets by increasing its 2022 fleet share to 24.4%, up from 14.3% in 2021. Toyota’s share of sales into rental fleet was 24.2% in 2022, a modest decrease from 26% in 2021 but a substantial increase from before the pandemic when its rental fleet share was only 10.9% in 2019.

Fleet Sales Expected to Increase in 2023

Fleet sales are expected to improve in 2023 and contribute to modest growth in new-vehicle sales. The Cox Automotive fleet sales forecast for 2023 is 2.2 million units.


Originally posted on Vehicle Remarketing

More Remarketing

Series of colored line graphs showing the recent history of average used listing prices.
Remarketingby News/Media ReleaseJune 12, 2026

Used Vehicle Prices Climb Higher As Sales Pace Slows

The higher prices at used retail reflect strong wholesale values earlier in the spring, particularly for older, more affordable vehicles.

Read More →
Dark blue bar graphs showing percentage gains in average wholesale used vehicle prices
Remarketingby News/Media ReleaseJune 5, 2026

Wholesale Used Vehicle Market Sustains Moderate Rise In Values, Prices

Trends continue to normalize after a strong start to the year, as consumers contend with higher gas prices in the coming summer months.

Read More →
Green and black bar graphs show May 2025 v. 2026 fleet vehicle sales into commercial, rental, and government fleet sectors.
Vehicle Researchby Martin RomjueJune 3, 2026

Commercial Fleet Sales Still Lead Sectors Despite May Mini Dip

The U.S. economy's continued growth and positive business investment are creating a favorable environment for fleet vehicle demand.

Read More →
Ad Loading...
Pickup trucks in a row with overlay "Hidden Vehicle Value"
Remarketingby Chris BrownMay 18, 2026

How Connected Vehicle Data Is Lifting Fleet Resale Values

A vehicle health score could improve the value of fleet vehicles at remarketing. The path to a universal standard is forming, and fleets that understand the process early will be better positioned when it arrives.

Read More →
Blue bar graphs showing wholesale used vehicle price shifts according to vehicle segment.
Remarketingby News/Media ReleaseMay 11, 2026

Wholesale Used Vehicle Prices Slightly Up In April

The Iranian conflict and rising gas prices inject much uncertainty into the future wholesale used vehicle markets, as higher gas prices soak up spendable income from vehicle buyers.

Read More →
James McKinley stands on the stage during the 2026 CAR Conference and speaks about his acceptance of the Value Champion of the Year Award.
Remarketingby Chris BrownMay 8, 2026

CAR2026: James McKinley Wins Value Champion of the Year

James McKinley of City Rent a Truck was named the inaugural Fleet Value Champion at the CAR Conference for his data-driven approach to fleet lifecycle management and vehicle remarketing.

Read More →
Ad Loading...
Eric Autenrieth accepts the Fleet Remarketer of the Year award on a stage at the CAR Conference in Cleveland, OH.
Remarketingby StaffMay 8, 2026

CAR2026: Eric Autenrieth Wins Remarketer of the Year

Eric Autenrieth was recognized at this year's CAR Conference as the Remarketer of the Year.

Read More →
Lawrence Knapp stands on stage as he hives his acceptance speech for the cosigner of the year award.
Remarketingby StaffMay 7, 2026

CAR2026: Lawrence Knapp Wins Consignor of the Year

Lawrence Knapp won the Cosigner of the Year award at this year's CAR Conference.

Read More →
Image of three award winners at 2026 CAR
Remarketingby Faith HowellMay 6, 2026

2026 CAR Awards Celebrate Industry Excellence

CAR’s annual Fleet Remarketing Awards opened a reimagined 2026 conference designed to bridge the worlds of fleet management and automotive remarketing.

Read More →
Ad Loading...
Chris Brown standing on stage at The Conference of Automotive Remarketing announcing this year's award winners.
Remarketingby StaffMay 5, 2026

Inside the CAR2026 Awards: Leaders, Legacy & What’s Next

Here's a look inside the awards ceremony at the CAR Conference, where industry leaders reflected on the growth, impact, and future of automotive remarketing.

Read More →