Automotive Fleet
MenuMENU
SearchSEARCH

Fleet Sales Expected to Reach 18 Percent for January

Light-vehicle fleet sales in January are projected to total 204,000 units making up about 18 percent of the total vehicle sales for the month.

by Staff
January 27, 2015
Fleet Sales Expected to Reach 18 Percent for January

Photo of F-150 courtesy of Ford.

2 min to read


Photo of F-150 courtesy of Ford.

Light-vehicle fleet sales in January are projected to total 204,000 units making up about 18 percent of the total vehicle sales for the month. This number represents an increase in units but is on par in percentage of total sales with January 2014.

Ad Loading...

New-vehicle retail sales in are expected to reach the highest January levels since 2004 according to a sales forecast from J.D. Power and LMC Automotive. Sales are projected to reach 932,000 units for the month, an 8.5 percent increase over 2014.

Ad Loading...

J.D. Power is holding to its prediction of 17 million vehicles sold in 2015 a slight increase over 2014's numbers.

"The year is off to a great start with exceptional growth in retail sales," said John Humphrey, senior vice president of global automotive practice at J.D. Power. "The sales momentum seen throughout 2014 is continuing into 2015."

Continuing a trend from 2014, low gasoline prices are causing consumers to buy more trucks, with truck, van and SUV sales accounting for 55.4 percent of sales so far in January.

Vehicle production is expected to increase in 2015 but at a slower rate than last year which saw a 5 percent increase. LMC Automotive expects North American production to hit 17.4 million vehicles in 2015, an increase of 3 percent over 2014.

"The auto industry is starting 2015 on auto pilot," said Jeff Schuster, senior vice president of forecasting at LMC Automotive. "Growth of 3 percent should be easy to achieve as the risk could be centered more with automakers and suppliers not being able to keep up with demand if growth were to be stronger than we project."

More Operations

AF news recap thumbnail
Operationsby Faith HowellSeptember 11, 2026

Fleet Has a Talent Pipeline Problem. What Comes Next? | AF News Recap

Where will fleet’s next generation of leaders come from? This week, we’re looking at the industry’s talent pipeline, what certification can add to a fleet career, how to build an award-worthy track record, and the return of Automotive Fleet’s Personal Use Survey.

Read More →
5Keys Engage
Operationsby StaffSeptember 9, 2026

Smith System Launches Driver Risk Management Program

Fleets have more driver data than ever, but identifying risky behavior doesn't necessarily correct it. Smith System's new Driver Risk Management program combines monitoring, training, and follow-up coaching to help fleets connect risk signals with driver intervention.

Read More →
Graphic promoting Automotive Fleet's 2026 Personal Use Survey with the text "Have a Personal Use Policy? We Want to Know!" encouraging fleet managers to complete the annual industry survey.
Operationsby StaffSeptember 8, 2026

Automotive Fleet Opens 2026 Personal Use Survey for Commercial Fleet Managers

Less than two weeks left! Commercial and corporate fleet managers are invited to share how their organizations handle company vehicle personal-use policies, charges, and driver eligibility.

Read More →
Ad Loading...
Automotive Fleet news graphic featuring a woman pointing to the headline, “From AI Prompts to AI-Generated Safety Songs,” against a blue background.
Operationsby Faith HowellSeptember 4, 2026

From AI Prompts to AI-Generated Safety Songs | AF News Recap

Can better prompts make AI more useful for fleet managers? This week, we’re breaking down smarter fleet analysis, an AI-assisted experiment that turned safety training into music, and what happened to fuel prices in August.

Read More →
Interviewee photo and quote from her
Operationsby Chris BrownSeptember 1, 2026

How to Write Better AI Prompts for Fleet Analysis

Include these six elements in your fleet prompts to generate more relevant analysis and accurate answers.

Read More →
A Fleet Meets blue, red, and teal graphic with Eric Kilgore's headshot, title, and company.
Operationsby Faith HowellAugust 21, 2026

Fleet Meets: Eric Kilgore

This edition of the Fleet Meets series features one of the industry's best leaders driving multi-market and national operations.

Read More →
Ad Loading...
fleetio coast pay cost
OperationsAugust 13, 2026

Why Reactive Fleet Management Is Becoming Too Expensive to Sustain

Research highlights a growing need for proactive management strategies to address rising costs in fleet operations effectively.

Read More →
"Element Mobility report cover with a utility fleet truck and the title 'What your fleet KPIs aren't telling you.'"
SponsoredAugust 12, 2026

What Your Fleet KPIs Aren’t Telling You

Tracking fleet metrics is only useful when the data leads to better decisions. This guide helps fleet leaders assess cost, utilization, and downtime more accurately, identify performance gaps, and prioritize the actions that can improve operational results.

Read More →
Cover of the AgileFleet white paper "Hidden in Plain Sight: Fleet Compliance Risks" with the AgileFleet logo and a photo of fleet vehicles parked outside a government building.
SponsoredAugust 7, 2026

Hidden in Plain Sight: Fleet Compliance Risks

Fleet compliance isn't just about having policies — it's about consistently enforcing them. This practical guide reveals six hidden compliance risks common in public sector and shared fleet operations and outlines proven strategies to improve visibility, accountability, and audit readiness

Read More →
Ad Loading...
Turning Fleet Payment data into executive insights blue podcast thumbnail
OperationsAugust 5, 2026

Turning Fleet Payment Data into Executive Insights

Does data alone drive results in operations?

Read More →