Fleet Sales Expected to Reach 18 Percent for January
Light-vehicle fleet sales in January are projected to total 204,000 units making up about 18 percent of the total vehicle sales for the month.
by Staff
January 27, 2015
Photo of F-150 courtesy of Ford.
2 min to read
Photo of F-150 courtesy of Ford.
Light-vehicle fleet sales in January are projected to total 204,000 units making up about 18 percent of the total vehicle sales for the month. This number represents an increase in units but is on par in percentage of total sales with January 2014.
New-vehicle retail sales in are expected to reach the highest January levels since 2004 according to a sales forecast from J.D. Power and LMC Automotive. Sales are projected to reach 932,000 units for the month, an 8.5 percent increase over 2014.
Ad Loading...
J.D. Power is holding to its prediction of 17 million vehicles sold in 2015 a slight increase over 2014's numbers.
"The year is off to a great start with exceptional growth in retail sales," said John Humphrey, senior vice president of global automotive practice at J.D. Power. "The sales momentum seen throughout 2014 is continuing into 2015."
Continuing a trend from 2014, low gasoline prices are causing consumers to buy more trucks, with truck, van and SUV sales accounting for 55.4 percent of sales so far in January.
Vehicle production is expected to increase in 2015 but at a slower rate than last year which saw a 5 percent increase. LMC Automotive expects North American production to hit 17.4 million vehicles in 2015, an increase of 3 percent over 2014.
"The auto industry is starting 2015 on auto pilot," said Jeff Schuster, senior vice president of forecasting at LMC Automotive. "Growth of 3 percent should be easy to achieve as the risk could be centered more with automakers and suppliers not being able to keep up with demand if growth were to be stronger than we project."
AI is no longer a future concept for fleets—it’s already embedded in the tools, data, and decisions that operators rely on every day. In this episode of the Fleet Forward Podcast, recorded live at Fleet Forward, industry leaders take the conversation beyond hype to examine what responsible AI adoption really looks like in fleet operations.
As fleets rethink how they capture, manage, and act on vehicle data, telematics is at a major inflection point. In this episode of the Fleet Forward Podcast, we dive deep into one of the most pressing questions facing fleet leaders today: Should you rely on OEM factory-installed connectivity, aftermarket devices, or a hybrid of both?
Experts from telematics analytics, fleet-as-a-service operations, and national EV benchmarking share how real-time data is reshaping fleet strategy—dispelling assumptions, validating best practices, and exposing costly missteps.
A powerhouse panel featuring experts from the American Automotive Leasing Association, CalSTART, and municipal fleet leadership dives into the realities of navigating shifting emissions rules, regulatory waivers, federal agency actions, the future of the EPA’s endangerment finding, and the push for unified standards. They also examine the impacts of tariffs, autonomous vehicle policy, battery innovation, and the accelerating global EV market.
This episode kicks off with a deep dive into the technologies and market forces reshaping today’s fleet landscape. Host Chris Brown is joined by Laolu Adeola (Leke Services), Tyson Jomini (J.D. Power), and Richard Hall (ZappiRide) to break down real-world data, shifting incentives, and practical strategies fleet leaders can use right now.
In the middle of natural disasters fleet managers must shift priorities to protect people and assets. What policy items should be loosened, and when should the line be held?
In this episode, fleet leaders from municipal, university, and private-sector organizations share a candid EV reality check. From infrastructure setbacks and policy whiplash to grant funding, total cost of ownership, and charging resiliency, this conversation dives into what it actually takes to scale electrification in the real world.
After a decade of lagging compensation, fleet manager pay is climbing. But expanding responsibilities, larger fleets, and growing complexity continue to redefine the role.