Automotive Fleet
MenuMENU
SearchSEARCH

FLD Launches ActionAssets.com for Surplus Inventory Sales

DELRAY BEACH, FL - ActionAsset.com’s unique web-based marketplace platform and guaranteed reserve pricing allow sellers to dispose of surplus assets quickly and efficiently.

by Staff
December 17, 2010
2 min to read


DELRAY BEACH, FL - FLD, Inc., an automotive remarketing leader for 30 years, announces the launch of ActionAssets.com, a groundbreaking online marketplace for asset managers and commercial and municipal fleet managers to sell surplus inventory.

ActionAssets utilizes a unique web-based marketplace that connects sellers to buyers for a wide range of surplus inventory in an open sale environment. "ActionAssets is built for speed, efficiency and a reduced cost of sale," said Gary Mott, vice president, FLD, Inc.

Ad Loading...

ActionAssets.com offers a "one-stop-selling" platform for disposal of surplus assets. Sellers can combine conventional fleet assets such as cars, trucks, vans and specialized equipment with non-rolling assets such office equipment and even unique inventory such as real estate and satellite dishes.

The ActionAssets Guarantee

ActionAssets offers consignors a guaranteed reserve on all titled vehicle assets and most bills of sale on road equipment. Once the condition report has been submitted, ActionAssets sets a guaranteed price on the asset. If the asset does not get a bid greater than the guarantee, ActionAssets will buy the asset for that price, or the consignor can relist or sell elsewhere. As well, the bidding starts at the guaranteed price, not below. This "Absolute" price means buyers don't have to wait for bids to hit a reserve-the reserve is met on the first bid, leading to a quicker sale.

A Streamlined System

ActionAssets.com has streamlined the sales process with a comprehensive suite of web tools.

Ad Loading...

Buyers have one point of contact to complete all transactions and have multiple online payment options. Sellers can track sales easily in multiple formats, while archived data is readily accessible. Standardized condition reports make it easy to assess the current state of any asset on the site, regardless of the seller. Sellers are free to write their own condition reports or use ActionAsset's condition report writing service. These and other services are offered at little to no cost.

Market Makers

The ActionAssets.com platform is driven by its parent its company, FLD, Inc., and is backed by FLD's 30 years' experience in automotive remarketing. "FLD brings tremendous value in its investment in technology to the ActionAssets platform," said Mott. "FLD opens doors for our clients to multiple markets of potential buyers for the maximum return on investment. We're 'market makers.'"

About ActionAssets.com

ActionAssets was formed in 2010 by its parent company, FLD, Inc. a national, privately held automotive remarketing company with 30 years of experience. Using a unique web-based open platform, ActionAssets.com is the online marketplace for commercial and municipal fleet managers to sell surplus inventory in an open sale environment. ActionAssets is based in Delray Beach, Fla. and serves the entire United States. For more information, visit www.actionassets.com or call 888-800-6717.


More Remarketing

collage of conference speakers
Remarketingby Chris BrownApril 30, 2026

CAR 2026 Recap Part 2: Closing the Gap Between Data & Remarketing Value

The second half of CAR 2026 examined how fleets can translate lifecycle strategy, vehicle data, and market shifts into higher real-world results.

Read More →
Collage of CAR speakers
Remarketingby Chris BrownApril 27, 2026

CAR2026 in Two Words: Velocity, Value (Part 1)

The 2026 Conference of Automotive Remarketing convened with a mandate to involve a new constituency — fleet managers — and an updated mission to demonstrate unrealized value in de-fleeted vehicles.

Read More →
Johan Verbois, executive director of CARA, stands outdoors in a blue blazer with arms crossed, with blurred vehicles and greenery in the background.
Remarketingby News/Media ReleaseApril 27, 2026

CARA Appoints Johan Verbois as Executive Director

CARA recently opened up a part-time executive director position and appointed Johan Verbois for the role.

Read More →
Ad Loading...
Fleet Remarketing Association temp logo
Remarketingby Chris BrownApril 20, 2026

Launch of Fleet Remarketing Association Signals New Era for Vehicle Lifecycle Value and Data Stewardship

The Association, dedicated to advancing the remarketing phase of the vehicle lifecycle, held its kick-off meeting on April 16 at the 2026 Conference of Automotive Remarketing (CAR) in Cleveland.

Read More →
Line comparisons of used vehicle inventory set in different colors.
Remarketingby News/Media ReleaseApril 20, 2026

March Used Vehicle Inventory Falls To Lowest Since 2019

Franchised and independent dealers had a total of 1.95 million used vehicles in stock in March, the lowest on record in the current data set.

Read More →
 A white Polestar 3 with all doors and trunk lid open while on display at an EV sales event.
Remarketingby News/Media ReleaseApril 7, 2026

Spring Bounce Pushes Q1 Used Vehicle Values Higher

Demand signals remain strong at auctions, with sales conversions, a clear sign of demand, reaching 68.2% in the most recent measure.

Read More →
Ad Loading...
Graphic promoting CAR 2026 roundtables featuring headshots of five speakers and topics including Wall Street trends, fleet data, upfits, fair market value, and AI in remarketing.
Remarketingby Chris BrownMarch 31, 2026

CAR 2026: Get the Wall Street Update on the Key Players in Remarketing

From a Wall Street analyst's take on remarketing's key players to whether fleets need their own version of Carfax, CAR 2026's afternoon roundtables will answer key operational and industry questions.

Read More →
Promotional graphic for CAR 2026 panel on data-driven value in commercial vehicles, featuring five industry experts and session details for April 16 in Cleveland.
Remarketingby Chris BrownMarch 31, 2026

CAR 2026 Session to Uncover the Missing Data That's Costing Fleets at Disposal

Work trucks lose value at remarketing, not because they aren't worth more, but because the data to prove it rarely makes it to the auction.

Read More →
Graphic promoting a CAR 2026 conference session showing four speaker headshots above the title “What Really Moves Vehicle Value Now — And What Doesn’t” with automotive conference branding
Remarketingby Chris BrownMarch 11, 2026

CAR 2026: What Really Moves Vehicle Value Now — And What Doesn’t

A panel at the 2026 Conference of Automotive Remarketing will examine how resale value is created across the vehicle lifecycle and which traditional remarketing practices still deliver ROI.

Read More →
Ad Loading...
Blue bar graphs showing a rise in used vehicle categories across the board.
Remarketingby News/Media ReleaseMarch 6, 2026

Wholesale Used Vehicle Prices Up In February

Solid demand at Manheim auctions with higher sales conversion rates indicate an appetite from dealers to buy.

Read More →