First Mazda3 Rolls of Mexican Assembly Line

Mazda Motor Corporation announced that production has begun at its new plant in Mexico.

by Staff

January 7, 2014

First Mazda3 Rolls of Mexican Assembly Line — The Mazda3 sedan has begun production in Mexico.

1 min to read

The Mazda3 sedan has begun production in Mexico.

Mazda Motor Corporation announced that production has begun at its new plant in Mexico. The plant, named Mazda de Mexico Vehicle Operation (MMVO), is located in Salamanca, in the state of Guanajuato. The first model produced was a Mazda3 sedan (known as Axela in Japan) for the U.S.

Mazda has sold approximately 180,000 vehicles in Mexico since it entered the market in 2005. In 2013, the brand sold a record 33,000 units in the country. In addition to the U.S, MMVO will produce the Mazda3 for other countries in the Americas and for Europe. Moving forward, Mazda intends to strengthen its production system in Mexico and expand the production model line-up to include the Mazda2 (Demio in Japan), according to the automaker.

Topics:Mazda Mazda Mazda3 Mexico Operations Vehicle Research Global Fleet

More Global Fleet

A person holding a clipboard and writing on an inspection checklist beside the wheel of a large white vehicle, likely conducting a fleet or safety inspection.

Cameras, Safety and Insurance: From Reactive Claims to Real-time Prevention

Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Learn more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab.

Cover of a whitepaper titled “The Hidden Costs of Departmentally Assigned Vehicles on Your Fleet” featuring a black fleet vehicle driving on a road at sunset. Subheadline reads: “Discover how your fleet can reduce costs and minimize risk by implementing vehicle sharing.” The document focuses on fleet optimization, vehicle sharing, cost reduction, utilization tracking, and risk management for fleet operations.

Why Fleet Managers Are Replacing Departmental Vehicles with Shared Motor Pools

Departmentally assigned vehicles often create hidden costs through underutilization, poor visibility, and increased administrative burden. This white paper explores how shared motor pool strategies help fleets reduce costs, improve accountability, and optimize vehicle utilization.

Fleet Costs Are Rising: Here’s How Leaders Are Responding

Fleet leaders are under pressure to reduce costs, adapt to economic uncertainty, and make smarter decisions. See how peers across North America are responding with real data, proven strategies, and forward-looking insights. Download the 2026 Market Pulse Report to benchmark your strategy and uncover where you can gain an edge.