Related: Corporate Fleet Electric Vehicle Acquisition Strategies
EV Battery Development to Drive Adoption
Overall vehicle costs and perceptions of battery lifespan regarding battery-electric vehicles are some of the biggest barriers to EV adoption for dealers and consumers according to a report by Cox Automotive on the path to EV adoption, which also reflects trending fleet perceptions of the segment.

Other points in the study included the observation that Tesla leads all other brands in terms of EV awareness.
Photo by Eric Gandarilla.
Overall vehicle costs and perceptions of battery lifespan regarding battery-electric vehicles are some of the biggest barriers to EV adoption for dealers and consumers according to a report by Cox Automotive on the path to EV adoption, which also reflects trending fleet perceptions of the segment.
Costs that are associated with battery replacement may cause concerns around perceptions of the average lifespan of an EV battery, the survey found. Resistance by fleets to acquire more EVs is also rooted partly in concerns of battery life. The survey found those who are considering an EV expect the vehicles to have a battery life of 6.9 years, and those who already own an EV believe they'll last for an average of 7.2 years. Also, more than half of EV owners bought extended warranties for their vehicles.
An industry panel from Automotive Fleet earlier this year observed that the future of electric vehicles among fleets will be primarily reliant on the pace that battery technology is able to advance at and that battery reliability also needs to be improved.
As the cost of batteries goes down, the cost of the vehicles will also go down, Chris Clarke, ARI's manager of North American remarketing, said at the panel.
Because the mileage of EVs has continued to grow over the years, range has become less of a concern while the infrastructure to support charring stations is a priority, according to the study. Those who participated in that study that are considering EVs said there is a clear need for more charging stations; 68% of respondents said there are too few charging stations in living areas, and 63% said there were too few located in works areas.
The perceptions of fleet also fit into this area, since the prevalence or lack of charging infrastructure is a key factor to acquiring BEVs above and beyond cost considerations, according to recent report from Fleet Forward that compared how TCO for EVs and plug-in hybrid electric vehicle models stacked up against each other and against a selection of comparable models with internal combustion engines (ICE).
The main objectives of the survey where to explore the gaps between perceptions of EVs versus current realities in the U.S.; better understand EV shopping experiences; and examine areas deals need to advance EV adoption. The survey was mixed between 2,503 consumers and 308 franchise dealers.
Other points in the study included the observation that Tesla leads all other brands in terms of EV awareness, and perceptions of EV costs when compared with an ICE. It also observed that dealers do not feel a sense of urgency to sell EVs due to lack of inventory levels, perceived profits, and OEM support, but that they also need to be more education on the segment as a whole.
More Green Fleet

Turning Connected Vehicle Data Into Decisions That Matter
Fleet leaders have more data than ever, but turning that data into clear, actionable decisions remains a challenge. This white paper shows how leading organizations are using connected vehicle data to improve safety, reduce costs, and optimize fleet performance. Learn how to turn insight into action across your fleet.
Read More →Are You Tracking Your Fleet's True Total Cost of Ownership?
Bobit Business Media surveyed 190 fleet professionals and found that while most fleets are tracking costs, fragmented systems and data gaps are keeping true TCO visibility out of reach. With rising pressure to control spend in an increasingly volatile environment, the gap between what fleets think they know and what the data actually shows is wider than you might expect. See how your peers are managing costs today and where the industry still has room to improve.
Read More →
Hybrids: Electrification Without the Challenges
For fleet managers, fuel is one of the biggest line items in the budget — and it's one hybrids can shrink without changing how your people work. Download the eBook to see the numbers, understand the technology, and get a step-by-step guide to making the switch.
Read More →
Startup ZMD Motors Developing Electric Conversion for Ram 5500 Work Trucks
Detroit-based company says it has begun early development of a system to convert internal combustion Ram 5500 chassis-cab trucks to electric power.
Read More →
U.S. EV Adoption Is Climbing, but Commercial and Passenger Markets Diverge
New industry group data revealed that light-duty electric vehicle sales are hitting record market share and volumes, while commercial EV volume dipped. What’s driving the fluctuations?
Read More →
How To Upfit Electric Work Trucks and Vans
The biggest challenge lies in balancing additional equipment and accessories with EV battery capacity and range.
Read More →
How Fleets Can Adjust Approaches To EV Adoption
With the expiration of federal incentives, EV success now hinges less on government policy and more on discounts, battery tech progress, increased range, and broader infrastructure.
Read More →
Despite World Troubles, Forward Thinking Guides Fleets
Fleet operators shared their challenges during an annual conference that embraced the latest advances across all aspects of running private- and public-sector vehicles.
Read More →
GM Energy Details Partnerships and Targets for Public Charging Build-Out
EVgo, Pilot, ChargePoint and IONNA named; goal is 35k GM-invested DC stalls by 2030, with customer-experience upgrades at sites.
Read More →
Q3 Electric Vehicles Sales Hit Record High
EV buyers took advantage of the final federal tax credit days, while average prices edged up for new EVs and continued to decline for used models.
Read More →