Global beauty products producer The Estee Lauder Companies has joined the Climate Group’s EV100 initiative, committing to deploying a 100% electric global fleet by 2030.

The Estée Lauder Companies is also the first prestige beauty business to join the EV100 Initiative, according to the online news site Green Retail World. The firm will focus first on transitioning its global corporate fleet of owned/leased sales and executive vehicles.

A global effort, the EV100 initiative aims to pool resources from green-thinking companies to accelerate the transition to electric fleets in the corporate world. Member companies commit to transitioning their owned and contracted fleets to EVs and installing charging infrastructure for employees and customers by the end of the decade.

“Our hope is that our commitment to clean transportation will not only help to reduce our impact and engage our employees in our commitment, but also inspire similar action by others in the industry and beyond,” Nancy Mahon, senior vice president, global corporate citizenship & sustainability at The Estee Lauder Companies, told Green Retail World.

The Estée Lauder Companies claims to have transitioned to 100% renewable electricity in its direct operations two years ago, reported Green Retail World. The deployment of an electric fleet – including plug-in hybrid and electric vehicles – is viewed as an important continued step forward.

The business has ordered electric vehicles for testing and deployment in Europe, the Middle East and Africa region. Efforts to use low-emissions vehicles when working with third-party partners and suppliers have also begun – for example, local transportation vehicles it uses in Canada and Switzerland are already transitioning from diesel engine to electric, according to Green Retail World.

Electric vehicle charging stations have also been installed at Estee Lauder Companies sites in Melville, New York; Blaine, Minnesota; Petersfield, United Kingdom; Markham, Ontario; and its newest distribution center in Galgenen, Switzerland.