Automotive Fleet
MenuMENU
SearchSEARCH

Eaton’s Largest Hybrid Electric Drivetrain Order

KALAMAZOO, MI – Coca-Cola Enterprises will purchase 120 new trucks in 2008 powered by Eaton Corporation’s hybrid electric drivetrain systems.

by Staff
March 4, 2008
2 min to read


KALAMAZOO, MI – Coca-Cola Enterprises will purchase 120 new trucks in 2008 powered by Eaton Corporation’s hybrid electric drivetrain systems.

Ad Loading...

The Coca-Cola order represents the largest North American commercial order to date for Eaton’s hybrid systems and follows the beverage company’s purchase of 20 trucks with Eaton hybrid power systems in 2007.

Ad Loading...

Extensive testing and evaluations conducted by Coca-Cola Enterprises found that Eaton’s hybrid-electric drivetrain equipped trucks decreased emissions by roughly 32 percent and fuel consumption by up to 37 percent as compared to conventionally-powered trucks in Coca-Cola’s current fleet. Coca-Cola also reported lower maintenance costs on the hybrid-powered trucks.

“We have been working with Coca-Cola Enterprises since 2003 to assess our systems,” said Dimitri Kazarinoff, general manager for emerging technologies at Eaton’s Truck Group. “Coca-Cola is demonstrating its commitment to reducing pollution and greenhouse gases, and Eaton is pleased to be a part of this effort. We are looking forward to working with them to deploy the systems into their transportation network.” 

Dave Leasure, corporate director of fleet procurement for Coca-Cola Enterprises, added, “In addition to the environmentally friendly advantages that hybrid vehicles deliver, we are also happy to report that driver acceptance has been highly favorable, especially in high start-and-stop applications. The hybrid drive units have been performing very well in communicating with the electronic engines, always giving us the necessary torque and horsepower when it is needed.”

Eaton employs parallel-type, diesel-electric hybrid architecture with Eaton’s Fuller UltraShift automated transmission. It incorporates an electric motor/generator between the output of an automated clutch and input of the transmission. The system recovers energy normally lost during braking and stores the energy in batteries. When electric torque is blended with engine torque, the stored energy is used to improve fuel economy and vehicle performance for a given speed or used to operate the vehicle with electric power only. The system can also be designed to provide energy for use during engine-off worksite operations, further reducing noise, emissions, and fuel costs.

More Green Fleet

A rear view of a Tesla getting charged at a depot
Green Fleetby Faith HowellSeptember 17, 2026

EV Charging Use Is Outpacing Infrastructure Growth

ChargePoint’s 2026 Charging Forward Report points to rising charger use, higher-powered charging, commercial vehicle electrification, and energy-management technology. Here’s what fleets should know.

Read More →
green car with text over it reading The Current State of Fleet Electrification
Green Fleetby Jeanny AbrahamAugust 13, 2026

Merchants Fleet Reports 290M EV Miles as Fleets Navigate Changing Electrification Market

From millions in operating savings to hundreds of millions of EV miles, Merchants Fleet’s latest report reveals what’s working and what’s changing in fleet electrification.

Read More →
Ad Loading...
a GM Energy Pass charging station
Green Fleetby News/Media ReleaseJuly 29, 2026

ChargePoint Now Available in Energy Pass

ChargePoint and additional planned charging network integrations were added to GM's Energy Pass.

Read More →
Cover of the "Top 50 Green Fleets" report presented by Automotive Fleet and Inspiration Fleet, featuring an aerial nighttime photo of a lit highway interchange with looping ramps.
Green FleetJuly 16, 2026

The Top 50 Green Fleets

The List Is in: The Top 50 Green Fleets

Read More →
a Slate EV preview thumnbail
Green Fleetby Chris BrownJuly 14, 2026

First Look: Slate Auto's Electric Fleet Pickup

Could an affordable, modular EV pickup make electrification more practical for fleets?

Read More →
Ad Loading...
Yellow Slate pickup truck on a platform.
Green Fleetby Martin RomjueJune 26, 2026

Slate Debuts Colorful, Unique EV Models

A recent media and client event, studded with electric vehicles dressed up on platforms, planted a new position for the manufacturer in the wider EV market. Fleets will find cost-saving advantages.

Read More →
Yellow Slate Fastback on a raised platform in a warehouse.
Green Fleetby Martin RomjueJune 25, 2026

Slate Electric SUV, Pickup Switchable Model Aims For Light-Duty Fleets

Everything about this EV is counterintuitive and understated, making it stand out from the crowd.

Read More →
Rendering of electric vehicles charging beneath a solar-panel canopy, illustrating Inspiration Mobility Group’s acquisition of Electrada assets to expand commercial fleet electrification services.
Green Fleetby News/Media ReleaseJune 17, 2026

Inspiration Mobility Acquires Key Electrada Assets

Inspiration Mobility Group has acquired select assets of Electrada, adding the fleet electrification provider's team, technology, and charging infrastructure development capabilities to its energy management business.

Read More →
Ad Loading...
wheel geotab image
SponsoredJune 1, 2026

Turning Connected Vehicle Data Into Decisions That Matter

Fleet leaders have more data than ever, but turning that data into clear, actionable decisions remains a challenge. This white paper shows how leading organizations are using connected vehicle data to improve safety, reduce costs, and optimize fleet performance. Learn how to turn insight into action across your fleet.

Read More →