MENU
SEARCHDriving Dynamics Inc. has promoted Irena Dmitry into the role of director of marketing and communications, the fleet driver training company announced. She will report to Art Liggio, president and CEO.
Dmitry
Dmitry
Driving Dynamics Inc. has promoted Irena Dmitry into the role of director of marketing and communications, the fleet driver training company announced. She will report to Art Liggio, president and CEO.
The company describes Dmitry as a seasoned B2B marketing professional with experience managing multi-channel traditional and digital marketing programs and more than 15 years in the fleet industry. Since 2014, she has providing marketing consultancy services to the company.
In her expanded director role, she is responsible for translating the company's business objectives into marketing strategies and tactics that build brand equity across existing and new markets, reinforce the value of Driving Dynamics' services and grow market share and revenue for the company, according to the company.
"Throughout her career, she's brought an entrepreneurial approach to marketing programs and has a progressive skill set that spans across a broad range of marketing and communications functions," said Liggio. "Those qualities, combined with her knowledge of Driving Dynamics' culture and services made her the right choice for the newly formed director position."
Most recently, Dmitry was a self-employed senior marketing consultant specializing in the financial services sector. Among her key long-term clients was Pershing LLC, a global provider of business solutions to registered investment advisors and financial retail organizations. There she oversaw a variety of marketing projects through the formal development process, managing resource from creative concept through to legal and compliance sign off.
In her prior role, Irena served as senior manager of marketing and communications at The CEI Group, Inc. (CEI), a fleet accident and risk management business. During her nearly 12 years with CEI she was instrumental in defining and leading the overall marketing strategy and brand functions for the business, according to the company.
Dmitry is a past committee member and elected chairperson of the Exhibit Advisory Committee for the Risk and Insurance Management Society and is a current member of both the American Marketing and eMarketing and Associations.
Distracted driving remains one of the most persistent risks in fleet operations. New approaches focus on removing mobile device use entirely while adding real-time safety support.
Read More →
As distraction risks evolve, fleets are turning to smarter, more connected technologies to better understand what’s happening behind the wheel. Part 2 explores how these tools are helping identify risky behaviors and improve visibility across operations.
Read More →
What fleets capture to improve safety can also expose them in litigation, forcing leaders to rethink how data is managed, stored, and shared.
Read More →
Distracted driving is often measured by what we can see—phones in hand, eyes off the road. But what about the distractions we can’t? A recent incident raises a bigger question about awareness, attention, and why subtle risks so often go unnoticed.
Read More →
While serious crashes are declining, a rise in minor incidents and ongoing risk hotspots underscore the need for continued fleet safety investment.
Read More →
Fleets have more driver data than ever, so why isn't behavior changing? Training requires more than reports and coaching — it requires real-world practice.
Read More →
A two-part conversation with Stefan Heck on how AI is transforming the fight against distracted driving. As fleets adopt smarter tools, the focus shifts from reacting to preventing risk. In Part 1, we look at where AI is making an impact for fleets today.
Read More →
More people on foot means more risk for drivers. These pedestrian safety tips can help prevent serious injuries and keep everyone safer on the road.
Read More →
Safer crews. Fewer incidents. Better uptime. Learn how driver-assist technology is changing the way vocational fleets operate.
Read More →
An 11% drop in pedestrian fatalities in early 2025 signals progress in U.S. road safety, but elevated death rates and ongoing risks underscore the need for continued action from fleets and policymakers.
Read More →
