Distracted Drivers Hit Nearly 4 out of 10 Americans
COLUMBUS, OH - Nearly four out of 10 drivers say they have been hit or nearly hit by a driver distracted by their cell phone, according to a new public opinion poll.
COLUMBUS, OH - Nearly four out of 10 (38 percent) drivers say they have been hit or nearly hit by a driver distracted by their cell phone, according to a new public opinion poll conducted by Harris Interactive for Nationwide Mutual Insurance Company.
The telephone survey of 1,004 adults conducted in June confirms Americans' increasing use of smart phone applications is creating new distractions behind the wheel in addition to talking on the phone and texting while driving.
According to a previous survey (conducted for Nationwide by Harris Interactive in April 2010), among the millions of Americans who download mobile applications for smart phones, more than one in four admit to using those apps while driving.
According to the new survey, the cell phone apps most used while driving are ones that allow drivers to access GPS, send and receive e-mail, search the Internet, and read and post messages on Facebook and Twitter.
Technological distractions while driving are not just cell phone related. According to the new survey, nearly four out of 10 drivers have vehicles with built-in technology - including DVD player or video monitor (17 percent), music search (14 percent), capability to make phone calls (13 percent), GPS (13 percent) and Internet access (2 percent).
Of those who have these devices, 82 percent of drivers use the music search feature, 85 percent use the DVD/video monitor, 91 percent use GPS and 68 percent use the phone capability.
To view the full results of the survey, go to www.nationwide.com/dwd.
More Safety

Top 50 Executive Fleets
It is that time of year again! Time for the 2026 list of the Top 50 Executive Fleets, presented by Automotive Fleet and Volvo as part of its annual Fleet 500. Download now to see this year's list of companies!
Read More →How Better Visibility Cut Speeding Violations by 48%
Fleet leaders don't need more data, they need clearer visibility into what the data is saying. This case study explores how one utility replaced speeding-event counts with a single metric — miles driven in violation — to strengthen safety and significantly reduce speeding violations.
Read More →
Operation Safe Driver Week: Why the Industry's Oldest Safety Campaign Still Matters to Fleets
A look at how a 2007 enforcement initiative became one of the most consequential weeks on the fleet safety calendar, and what it means for your drivers in 2026.
Read More →
Nexar-Nauto Merger Aims to Give Fleets Better Safety Intelligence Through Larger Driving Dataset
Stefan Heck tells Automotive Fleet that combining more than 10 billion miles of driving history with Nexar's AI models will give fleets deeper insights into driver risk and roadway conditions than either company could provide independently.
Read More →From Silos to Solutions: Relationship Management for Safer Fleets
From telematics adoption and driver accountability to policy consistency and risk mitigation, this episode breaks down what it really takes to build a safer fleet culture without slowing business down.
Read More →
IIHS Launches First Commercial Vehicle Safety Evaluations
The Insurance Institute for Highway Safety has begun evaluating heavy-duty pickups and cargo vans for driver protection. Which models earned top marks?
Read More →
Reducing Risk by Eliminating Phone Use Behind the Wheel
Hosted with the cofounder of Lifesaver Mobile, this episode addresses phone use behind the wheel and how to design a driving environment that actually helps prevents accidents.
Read More →
Cameras, Safety and Insurance: From Reactive Claims to Real-Time Prevention (Part 2 of 2)
Part Two: Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Continue learning more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab
Read More →
How 5-Second Telematics Data Is Changing Fleet Safety
This episode connects with Steve Santostasi of Ford Pro and covers how a few seconds of data can make a difference in fleet safety.
Read More →
The Two Biggest Summer Downtime Threats for Fleets
A conversation with a maintenance expert reveals the two most common summer maintenance pains and how to prevent them.
Read More →