Nelson Silver, founder and owner of Avon Rent a Car Truck and Van, announced the company has taken delivery of new 2013 HINO diesel-electric hybrid trucks. The new trucks boast 30-35-percent better fuel economy, enhanced reliability, strong horsepower and a low carbon footprint (as compared with standard diesel trucks). Better yet, budget-and-environmentally conscious renters can have the truck starting now for the same daily rate as a traditional truck, according to Silver.

“It’s about being environmentally and socially responsible,” said Silver, who opened Avon Rent a Car Truck and Van 35 years ago, expanding from Hollywood to outlets in Santa Monica and Beverly Hills.

“Last year, Avon introduced solar charging panels on the top of our box trucks. Hybrid trucks are the next step in our continued effort to anticipate the needs of our studio production and entertainment industry clients. Our local merchants and private renters stand to reap these benefits as well. Avon’s hybrids are clean burning, powerful, safe and comfortable. We believe alternative-fuel vehicles are the future and Avon’ss hybrid trucks currently represent the greenest solution in the industry.”

According to the truck manufacturer’s website, a traditional truck that runs 20,000 miles per year will consume 1,667 gallons of fuel. The new hybrid at 30 percent fuel savings has the potential to burn up to 500 gallons less diesel fuel and provide up to an average annual savings of more than $2,000.