Derive Systems has hired Erica Fine as director of strategic sales for enterprise and Bob Bowe as senior director of business development to lead fleet sales and strategy, the company announced.

Fine will work closely with Bowe to advance Derive's product strategy, grow sales, and continue to lower total cost of ownership for fleet customers. Derive has upgraded nearly 2 million vehicles with software that improves fuel efficiency.

"Fleet managers are relying more on technology than ever before to deliver an intelligent and connected vehicle experience," said David Thawley, Derive's CEO. "We've solidified our position in the industry and recognize the need to scale our sales and BD teams to enable future growth."

Fine comes to Derive with over 15 years of commercial fleet and financial experience, including over seven years in strategic consultative sales and key account management with Wheels, Inc. and Donlen. She also brings financial acumen from her tenure with General Electric's former GE Capital division. Fine is on the board of directors for NAFA's Chicago chapter, AFLA's task force committee, and NTEA's Generation Next.

Bowe brings sales experience from the global automotive and fleet sectors, having spent the last 15 years directing business development efforts in the collision avoidance and telematics spaces with companies such as Mobileye, inthinc Technology Solutions, and MiX Telematics.

"Telematics companies have targeted fleet as their largest market," said Bowe. "The innovation in the industry has already provided exciting benefits for fleet managers."