Daimler, Ford, and Nissan Sign Agreement to Develop Fuel Cell Vehicle Technology
According to the companies, their strategy is to use this project to launch the world’s first affordable, mass-market fuel cell electric vehicle as early as 2017.

(L-R) Raj Nair, Group Vice President, Global Product Development, Ford Motor Company, Prof. Thomas Weber, Member of the Board of Management of Daimler AG, Group Research & Mercedes-Benz Cars Development and Mitsuhiko Yamashita, Member of the Board of Directors and Executive Vice President of Nissan Motor Co., Ltd., supervising Research and Development. Photo courtesy Ford Motor Co.

(L-R) Raj Nair, Group Vice President, Global Product Development, Ford Motor Company, Prof. Thomas Weber, Member of the Board of Management of Daimler AG, Group Research & Mercedes-Benz Cars Development and Mitsuhiko Yamashita, Member of the Board of Directors and Executive Vice President of Nissan Motor Co., Ltd., supervising Research and Development. Photo courtesy Ford Motor Co.
Three automakers, Daimler AG, Ford Motor Company, and Nissan Motor Co., Ltd., have signed an agreement to jointly develop a common fuel cell electric vehicle (FCEV) system. Each company plans to invest equally toward the project. According to the companies, their strategy is to use this project to launch the world’s first affordable, mass-market fuel cell electric vehicle as early as 2017.
Executives from all three automakers said this collaborative effort will help bring this technology to market faster and that FCEVs are the next technological step after battery electric vehicles.
The automakers said they will jointly do engineering work on the fuel cell stack and overall system at several locations around the world, and that they are studying the joint development of other FCEV components. They also stated the collaboration will help define global specifications and component standards for FCEV technologies.
In addition to this announcement from the automakers mentioned here, BMW and Toyota also announced they plan to work together to develop FCEV technology.
More Green Fleet

Turning Connected Vehicle Data Into Decisions That Matter
Fleet leaders have more data than ever, but turning that data into clear, actionable decisions remains a challenge. This white paper shows how leading organizations are using connected vehicle data to improve safety, reduce costs, and optimize fleet performance. Learn how to turn insight into action across your fleet.
Read More →Are You Tracking Your Fleet's True Total Cost of Ownership?
Bobit Business Media surveyed 190 fleet professionals and found that while most fleets are tracking costs, fragmented systems and data gaps are keeping true TCO visibility out of reach. With rising pressure to control spend in an increasingly volatile environment, the gap between what fleets think they know and what the data actually shows is wider than you might expect. See how your peers are managing costs today and where the industry still has room to improve.
Read More →
Hybrids: Electrification Without the Challenges
For fleet managers, fuel is one of the biggest line items in the budget — and it's one hybrids can shrink without changing how your people work. Download the eBook to see the numbers, understand the technology, and get a step-by-step guide to making the switch.
Read More →
Startup ZMD Motors Developing Electric Conversion for Ram 5500 Work Trucks
Detroit-based company says it has begun early development of a system to convert internal combustion Ram 5500 chassis-cab trucks to electric power.
Read More →
U.S. EV Adoption Is Climbing, but Commercial and Passenger Markets Diverge
New industry group data revealed that light-duty electric vehicle sales are hitting record market share and volumes, while commercial EV volume dipped. What’s driving the fluctuations?
Read More →
How To Upfit Electric Work Trucks and Vans
The biggest challenge lies in balancing additional equipment and accessories with EV battery capacity and range.
Read More →
How Fleets Can Adjust Approaches To EV Adoption
With the expiration of federal incentives, EV success now hinges less on government policy and more on discounts, battery tech progress, increased range, and broader infrastructure.
Read More →
Despite World Troubles, Forward Thinking Guides Fleets
Fleet operators shared their challenges during an annual conference that embraced the latest advances across all aspects of running private- and public-sector vehicles.
Read More →
GM Energy Details Partnerships and Targets for Public Charging Build-Out
EVgo, Pilot, ChargePoint and IONNA named; goal is 35k GM-invested DC stalls by 2030, with customer-experience upgrades at sites.
Read More →
Q3 Electric Vehicles Sales Hit Record High
EV buyers took advantage of the final federal tax credit days, while average prices edged up for new EVs and continued to decline for used models.
Read More →