Related: In Face of EU Antitrust Probe, Daimler Earnings Rise 15%
Daimler AG Aiming to Get More Nimble at Selling Trucks and Cars
Germany’s Daimler AG has announced that it is considering a new corporate structure that it expects would make the company more responsive to rapidly changing marketplace developments.

Photo: David Cullen

Photo: David Cullen
Germany’s Daimler AG has announced that it is considering a new corporate structure that it expects would make the company more responsive to rapidly changing marketplace developments.
Under the scheme, the existing Mercedes-Benz Cars & Vans and the Daimler Trucks & Buses business units “may be transferred into two legally independent entities,” and thus operate as the already independent Daimler Financial Service division does.
Daimler said the goal of such a restructuring would be to have the car and truck divisions take on “greater entrepreneurial responsibility.” The OEM also stated that it does not plan to divest any of its divisions.
Bodo Uebber, member of the Daimler Board of Management responsible for Finance & Controlling and Daimler Financial Services, said in a statement that the company needs “to be as close as possible to our customers' pulse, but also to be able to react as quickly and flexible as possible to market developments and a fundamentally changing competitive environment."
The restructuring plan is not yet final. It must still be approved by both Daimler’s Board of Management and its Supervisory Board. Should the boards decide to implement the new group structure, the changes would also require the approval of shareholders. The company noted that such a motion could be voted on no earlier than at a shareholders' meeting in the year 2019.
"Daimler is today facing an exceptional challenge: On the one hand, we are more successful than ever before; on the other hand, our business is changing like never before," said Dieter Zetsche, chairman of the Board of Management of Daimler AG and head of Mercedes-Benz Cars. "Whoever aims for sustainable competitiveness and profitability must continuously evolve and adapt to rapidly changing surroundings – technologically, culturally and also structurally.
“We are following a straight-forward strategy and have decided to examine a new divisional structure for our company against this backdrop, to make sure we are optimally prepared for the challenges in the new automotive era,” he added.
More Operations

A buyer's guide to fleet management software in 2027
Buying fleet management software in 2027 means looking beyond features and price. As fleet operations, technology and expectations evolve, this guide explores what today’s fleet professionals should consider when choosing a system that can deliver value now and adapt to what comes next.
Read More →
What Will Shape the Next Era of Fleet Management?
EVs, AI, and autonomous vehicles are reshaping fleet management. Discover what’s ahead—and how fleet leaders can prepare for the next era.
Read More →
How Fleets Can Recruit and Train Veterans for Technician Roles
Here's how the technician shortage has affected uptime for fleets, and what to do about it.
Read More →
Avis Budget Group Deploys Neology Toll Management Technology Across Major Brands
Neology’s neoFleet platform will manage toll transactions and toll-authority operations for vehicles across Avis, Budget, Payless, Budget Truck and Zipcar.
Read More →
Fleet Personal-Use Charges Edge Higher in 2026
Nearly eight in 10 surveyed fleets allow personal use of company vehicles, while just over half of respondents report charging employees for the privilege.
Read More →
The Future of Fleet + What’s Changing Right Now | AF News Recap
Could developments overseas offer a preview of what’s coming for U.S. fleets? This week, we’re looking at the future of AI, autonomy, and electrification, plus Ford Pro’s new certified pre-owned program, smarter vehicle offboarding, and a new way for fleets to manage toll expenses.
Read More →
How to Handle Vehicle Offboarding
What do fleet managers need to do when a driver leaves?
Read More →
Fleet Manager’s Ultimate Playbook: Navigating the New Standard in OEM Connectivity
Rising operating costs, driver safety concerns, and unplanned downtime are putting unprecedented pressure on modern fleets. Discover how fleet managers use embedded OEM connectivity and real-time vehicle data to cut TCO, prevent downtime, and protect drivers without aftermarket telematics hardware.
Read More →
U.S. Bank Adds Verra Mobility Toll Management to Voyager Fleet Platform
The integration allows U.S. Bank Voyager fleet customers to manage toll payments and violations alongside fuel, EV charging and maintenance expenses.
Read More →
ADAS Prevents Crashes. But Repairs Cost More | AF News Recap
ADAS-equipped vehicles may crash less often, but they can cost more when they do. This week, we’re breaking down what that tradeoff means for fleets, plus Subaru’s first Forester Wilderness Hybrid, Nissan’s new e-POWER Rogue, and why Calstart has become Catalyst Mobility.
Read More →
