Cross Country Automotive Services Acquires ATX Group
BOSTON – Cross Country Automotive Services' acquisition of ATX Group extends its telematics offerings and ability to deliver vehicle and driver services to automotive, insurance, and vehicle aftermarkets.
BOSTON– Cross Country Automotive Services, a provider of vehicle and driver services and programs, has acquired ATX Group, an independent telematics services provider. Financial terms of the transaction were not disclosed.
ATX, based in Irving, Texas, is a strategic addition to Cross Country's broadening service portfolio. The acquisition extends Cross Country's telematics offerings and its ability to deliver vehicle and driver services to automotive, insurance, and vehicle aftermarkets. The acquisition also expands Cross Country's client base and infrastructure to Europe and complements its presence in the China market. ATX currently serves several global automobile manufacturer clients (representing approximately one million vehicle owners) with telematics programs in Western Europe, the United States, Canada, and Puerto Rico.
"This is an important milestone for Cross Country. ATX's technology, talent and clients complement Cross Country's business and extend our ability to deliver best-in-class products and services to our clients," said Michael A. Saxton, CEO of Cross Country Automotive Services. "ATX and Cross Country bring together their heritage and commitment to safety and security and the ability to quickly expand additional products and services while bringing scale through our combined operations that will accommodate the industry's rapid growth. At the same time, Cross Country will continue to serve our clients with our dedicated and award-winning support of their brands and their most valued assets – their customers," said Saxton.
Steven A. Millstein, CEO and president, ATX Group, said, "The merged company gives automotive OEMs a clear choice in the connected vehicle service provider marketplace, between new entrants with power point portfolios and a company with extensive combined experience that has proven infrastructures, a long record of performance, delivery and customized solutions to meet variable business needs. Together, we're a company built around promises delivered, not merely on delivering promises."
Under the terms of the agreement, Michael Saxton, CEO of Cross Country Automotive Services, is CEO of the combined entity and Steven Millstein, CEO and president of ATX Group, is now president of Cross Country Automotive Services and general manager, telematics.
More Telematics

Element Expands Waymo Partnership to Support Toronto Robotaxi Fleet
As Waymo prepares to enter the Canadian market, Element Fleet Management will oversee the fleet operations supporting its planned Toronto launch. The partnership highlights the maintenance, charging, and infrastructure requirements behind operating autonomous vehicles at scale.
Read More →
GM Launches OnStar Fleet Intelligence Platform With AI Assistant
The new platform brings vehicle data, order tracking, connected services and fleet analytics into one system, with an AI assistant that can answer fleet questions using natural-language prompts.
Read More →
Inspiration Fleet Introduces Garage 2.0 Fleet Intelligence Platform
Fleet managers increasingly have access to data from vehicles, telematics, fuel, charging, and other systems, but those sources don't always communicate with one another. Inspiration Fleet's Garage 2.0 platform brings that information together while letting fleets keep working with different technology and service providers.
Read More →
Inside Inspiration Fleet’s New Platform for Connecting Fleet Data
Inspiration Fleet CTO Chris Getner explains how the new Garage 2.0 platform is designed to connect disparate fleet data and what that could mean for fleet managers in practice.
Read More →
Fleet Manager’s Ultimate Playbook: Navigating the New Standard in OEM Connectivity
Rising operating costs, driver safety concerns, and unplanned downtime are putting unprecedented pressure on modern fleets. Discover how fleet managers use embedded OEM connectivity and real-time vehicle data to cut TCO, prevent downtime, and protect drivers without aftermarket telematics hardware.
Read More →
Samsara Driver Perks Adds New Benefit for Corporate Fleet Drivers
The rewards program gives eligible professional drivers access to discounts from more than 50 brands while giving fleets another way to support recruitment, retention, and the driver experience.
Read More →
Inside the Church of Jesus Christ of Latter-day Saints’ Two-Track Telematics Strategy
With 20,000 vehicles and two fundamentally different driver populations, the Church faced a fleet management problem that a single telematics program couldn't solve. How it responded offers a replicable framework for any fleet where one size doesn't fit every driver.
Read More →
How Conversational AI Can Make Fleet Tasks Easier for Drivers
While most generative AI tools help fleet managers interpret data at their desks, Connex2X is applying voice interaction to tasks behind the wheel.
Read More →
Why Fleets Are Creating Dedicated Fleet Analyst Positions
Are fleet analyst positions the new norm? Listen here to find out.
Read More →
Teletrac Navman Begins Next Chapter as Standalone Private Company
What's new with Teletrac Navman and its new owner?
Read More →