Related: Harvey Nearly Halts Commercial Fleet Activity in Houston
Commercial Fleet Activity Spiked Ahead of Irma
The activity of the more than 33,000 commercial vehicles equipped with a Geotab telematics system increased 360% in the state from Aug. 23 to Sept. 6.

Graphic of Hurricane Irma forecast via NOAA.
Commercial fleet activity spiked in Florida in the week before Hurricane Irma was expected to reach the Florida Keys as a Category 5 storm on Sept. 10.
The activity of the more than 33,000 commercial vehicles equipped with a Geotab telematics system increased 360% in the state from Aug. 23 to Sept. 6. The increase in activity is a result of businesses moving their people and vehicles to safer havens and increased driving as fleets respond to greater public demand for basic goods and services, according to Geotab.
Geotab found increased activity in Orlando, Tampa, and Miami, which typically see high volumes of commercial activity, as well as Jacksonville and Pensacola in the north, which have much less traffic.
"Our data shows a significant influx in sheer vehicle activity and not necessarily an increase of vehicles," said Neil Cawse, Geotab's CEO. "Comparing vehicle data from last month to that of today, there is an explosion of activity in Florida’s largest cities and a massive increase in traffic up the I-95 and I-75 highways."
The data also showed that fleet drivers are increasingly heading to fuel stations amid reported shortages in the Miami-Fort Lauderdale region. About 40% of the stations in that area have run out of gasoline.
On an average weekday in Florida, 36% of Geotab vehicles fill up their tanks at least once. Over the past few days, Geotab analysts have seen this number rise to over 45% of active vehicles, meaning more than 7,500 vehicles are fueling up at the pumps.
Geotab also analyzed Hurricane Irma's impact on Puerto Rico, which was struck on Sept. 7 by the storm. That day, only 35% of the Geotab vehicles on the island were being used. On an average weekday in the month before the storm, an average of 91% of Geotab vehicles were being used.
"With no direct evacuation route available on the island, we can see the devastating effects Irma had on commercial activity in the days leading up to its arrival," Cawse said. "One positive piece of news is that we have seen over 95 percent of our vehicles still communicating at this time."

Graphic of Hurricane Irma forecast via NOAA.
Geotab created a timelapse map of the commercial activity in Florida that can be viewed here.
More Telematics

Inside the Church of Jesus Christ of Latter-day Saints’ Two-Track Telematics Strategy
With 20,000 vehicles and two fundamentally different driver populations, the Church faced a fleet management problem that a single telematics program couldn't solve. How it responded offers a replicable framework for any fleet where one size doesn't fit every driver.
Read More →
How Conversational AI Can Make Fleet Tasks Easier for Drivers
While most generative AI tools help fleet managers interpret data at their desks, Connex2X is applying voice interaction to tasks behind the wheel.
Read More →
Why Fleets Are Creating Dedicated Fleet Analyst Positions
Are fleet analyst positions the new norm? Listen here to find out.
Read More →
Teletrac Navman Begins Next Chapter as Standalone Private Company
What's new with Teletrac Navman and its new owner?
Read More →
Why Fleets Are Creating Dedicated Fleet Analyst Positions
Telematics, AI, EVs, and connected technologies are generating more fleet data than traditional teams can effectively manage. Reed Jackson explains why dedicated fleet analytics roles are emerging to turn that information into better operational decisions.
Read More →
Deleting Driver Data Is No Longer Enough in Connected Vehicles
A factory reset may erase what's stored inside a vehicle, but it doesn't always end a former driver's digital connection. Here's how fleets can make digital offboarding part of every vehicle transition to reduce privacy, security, and compliance risks.
Read More →
How AI Can Help Fleet Managers Build Their Own Solutions
Syneos Health Fleet Manager Kristin Leary is exploring how AI-powered development tools, telematics data, and predictive analytics could help fleets solve operational challenges without waiting for a vendor roadmap.
Read More →
Cameras, Safety and Insurance: From Reactive Claims to Real-Time Prevention (Part 2 of 2)
Part Two: Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Continue learning more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab
Read More →
100% Fleet Uptime? Here's Stellantis' Strategy
Keeping commercial vehicles on the road is becoming just as important as getting them into service. Stellantis’ U.S. fleet chief Michael Ferreira shares how connected technology and AI are changing the way fleets manage uptime.
Read More →
Waymo vs. Tesla Robotaxi: Side-by-Side Ride-Hailing Test Highlights Different Approaches to Autonomy
Video comparison in Austin contrasts traditional Uber service with autonomous offerings from Waymo and Tesla Robotaxi.
Read More →
