Coke Tests Hybrid Truck in Europe
BRUSSELS – The pilot program, to run in Brussels until July, is part of Coca Cola' s efforts at "developing a sustainable transport strategy across its European business."

Photo credit: Coca-Cola Enterprises, Europe

BRUSSELS – Coca-Cola, which has been using hybrid-electric trucks in North America since last year, will roll out the first hybrid vehicle of its kind in Brussels as part of a pilot program, according to the New York Times.
With most hybrid manufacturers based in the U.S., lack of hybrid technology available in Europe has caused the delay of these trucks, said Hubert Patricot, the president of Coca-Cola Enterprises Europe.
The pilot program, to run in Brussels until July, is part of Coke's efforts at "developing a sustainable transport strategy across our European business," Patricot said.
In the United States, Coke has worked with Eaton Corporation to develop hybrid components and with suppliers, including as Kenworth and Cummings, to configure the engines.
Coke's partner in Europe is Iveco, a truck maker belonging to the Italian Fiat Group. Iveco already makes some hybrid vehicles, including city buses and a medium-distance truck called the Eurocargo. Iveco developed the new system to be used in Brussels.
The new Coca-Cola truck, which weighs 12 tons, will serve a 20-kilometer route in the center of Brussels running both diesel and electric engines. A battery feeds the electric motor to start and accelerate up to 20 kilometers an hour. The diesel motor takes over when the vehicle normally consumes the least fuel, at speeds over 20 kilometers an hour.
Initial estimates suggest fuel consumption may be reduced up to 30 percent and carbon dioxide emissions by 24 percent with the hybrid vehicle.
More Green Fleet

Inspiration Mobility Acquires Key Electrada Assets
Inspiration Mobility Group has acquired select assets of Electrada, adding the fleet electrification provider's team, technology, and charging infrastructure development capabilities to its energy management business.
Read More →
Turning Connected Vehicle Data Into Decisions That Matter
Fleet leaders have more data than ever, but turning that data into clear, actionable decisions remains a challenge. This white paper shows how leading organizations are using connected vehicle data to improve safety, reduce costs, and optimize fleet performance. Learn how to turn insight into action across your fleet.
Read More →Are You Tracking Your Fleet's True Total Cost of Ownership?
Bobit Business Media surveyed 190 fleet professionals and found that while most fleets are tracking costs, fragmented systems and data gaps are keeping true TCO visibility out of reach. With rising pressure to control spend in an increasingly volatile environment, the gap between what fleets think they know and what the data actually shows is wider than you might expect. See how your peers are managing costs today and where the industry still has room to improve.
Read More →
Hybrids: Electrification Without the Challenges
For fleet managers, fuel is one of the biggest line items in the budget — and it's one hybrids can shrink without changing how your people work. Download the eBook to see the numbers, understand the technology, and get a step-by-step guide to making the switch.
Read More →
Startup ZMD Motors Developing Electric Conversion for Ram 5500 Work Trucks
Detroit-based company says it has begun early development of a system to convert internal combustion Ram 5500 chassis-cab trucks to electric power.
Read More →
U.S. EV Adoption Is Climbing, but Commercial and Passenger Markets Diverge
New industry group data revealed that light-duty electric vehicle sales are hitting record market share and volumes, while commercial EV volume dipped. What’s driving the fluctuations?
Read More →
How To Upfit Electric Work Trucks and Vans
The biggest challenge lies in balancing additional equipment and accessories with EV battery capacity and range.
Read More →
How Fleets Can Adjust Approaches To EV Adoption
With the expiration of federal incentives, EV success now hinges less on government policy and more on discounts, battery tech progress, increased range, and broader infrastructure.
Read More →
Despite World Troubles, Forward Thinking Guides Fleets
Fleet operators shared their challenges during an annual conference that embraced the latest advances across all aspects of running private- and public-sector vehicles.
Read More →
GM Energy Details Partnerships and Targets for Public Charging Build-Out
EVgo, Pilot, ChargePoint and IONNA named; goal is 35k GM-invested DC stalls by 2030, with customer-experience upgrades at sites.
Read More →