Coca-Cola Adds Lytx DriveCam Video Safety System

Coca-Cola Consolidated implemented the program at three company locations, involving 200 drivers and 115 vehicle assets.

by Staff

October 13, 2017

Coca-Cola Adds Lytx DriveCam Video Safety System — *Photo: Lytx*

1 min to read

Coca-Cola Consolidated conducted a trial with Lytx's DriveCam video safety program, reducing collision frequency by 27% and reducing the severity of unsafe driving behaviors by 25%.

Coca-Cola Consolidated implemented the program at three company locations, involving 200 drivers and 115 vehicle assets, out of the company's 3,300 delivery vehicles. The company tested the program on tractor/trailer combos with side-bay delivery and cool-lift refrigerated trailers. The DriveCam trial revealed challenges with late response, distracted driving, and adequate following distance.

Following the program, Coca-Cola Consolidated decided to roll out the DriveCam program to 28 locations over the course of six months.

Along with pinpointing issues with driving behavior, the DriveCam program allows Coca-Cola Consolidated to identify and reward exceptional drivers for good performance.

Coca-Cola Consolidate's 3,300-vehicle fleet consists of about 75% tractors and 25% side-bay delivery trucks.

Topics:In-Vehicle Video Video Event Recorders Lytx Coca-Cola Safety

More Safety

Chris Brown sits across from safety experft at Lifesaver mobile in an interview about distracted driving and phone use tech.

Safety•by Chris Brown•May 1, 2026

Reducing Risk by Eliminating Phone Use Behind the Wheel

Distracted driving remains one of the most persistent risks in fleet operations. New approaches focus on removing mobile device use entirely while adding real-time safety support.

Safety•by Jeanny Roa•April 15, 2026

Distracted Driving in the Age of Smart Tech – Part 2

As distraction risks evolve, fleets are turning to smarter, more connected technologies to better understand what’s happening behind the wheel. Part 2 explores how these tools are helping identify risky behaviors and improve visibility across operations.

Safety•by Jeanny Roa•April 11, 2026

Data Rights, Risks, and Responsibilities After a Crash

What fleets capture to improve safety can also expose them in litigation, forcing leaders to rethink how data is managed, stored, and shared.

Driver holding a phone while steering, illustrating distracted driving and the importance of mental awareness and attention on the road for fleet safety.

Safety•by Judie Nuskey•April 10, 2026

From Distraction to Detection: Strengthening Awareness in Fleet Drivers

Distracted driving is often measured by what we can see—phones in hand, eyes off the road. But what about the distractions we can’t? A recent incident raises a bigger question about awareness, attention, and why subtle risks so often go unnoticed.

Safety•by Staff•April 8, 2026

Lytx 2026 Road Safety Report

While serious crashes are declining, a rise in minor incidents and ongoing risk hotspots underscore the need for continued fleet safety investment.

Driver’s hands on steering wheel in a sunlit vehicle, representing real-world driver behavior and the shift from data monitoring to hands-on training in fleet safety programs.

Safety•by Judie Nuskey•April 7, 2026

Behind-the-Wheel vs. Classroom Training: What Actually Changes Driver Behavior?

Fleets have more driver data than ever, so why isn't behavior changing? Training requires more than reports and coaching — it requires real-world practice.

A person in a car on their phone behind the steering wheel.

Safety•by Jeanny Roa•April 1, 2026

Distracted Driving in the Age of Smart Tech – Part 1

A two-part conversation with Stefan Heck on how AI is transforming the fight against distracted driving. As fleets adopt smarter tools, the focus shifts from reacting to preventing risk. In Part 1, we look at where AI is making an impact for fleets today.

Pedestrians crossing a busy street, highlighting the importance of driver awareness and caution to prevent pedestrian accidents.

Safety•by Staff•March 30, 2026

Automotive Fleet Magazine