Automotive Fleet
MenuMENU
SearchSEARCH

Chrysler Group Reports April 2004 Sales Increased 1 Percent

Continuing the trend established with fourth-quarter results for 2003 and first quarter 2004, Chrysler Group reported sales of 189,011 units for April 2004, an increase of 1 percent compared to April 2003.

May 17, 2004
2 min to read


AUBURN HILLS, MI – Continuing the trend established with fourth-quarter results for 2003 and first quarter 2004, Chrysler Group reported sales of 189,011 units for April 2004, an increase of 1 percent compared to April 2003. Sales are calculated on a day-rate basis. The Chrysler brand posted April sales of 51,491 units, a 28-percent increase over April 2003 when 40,323 units were sold. The Chrysler 300 sedan posted sales of 9,543 units during its first full month of availability. Chrysler PT Cruiser sales of 10,422 units increased 4 percent over April 2003 when 9,986 units were sold. Chrysler Crossfire posted sales of 1,522 units, an increase of 3 percent over the previous month's sales of 1,484 units. Jeep brand sales posted an 11-percent improvement to 38,677 units compared to April 2003. The Jeep Wrangler posted sales of 9,001 units, a 53-percent increase over the 5,888 units sold in April 2003. Jeep Liberty achieved a sales increase of 12 percent. Dodge Durango posted sales of 9,104 units, a 7-percent increase over April 2003. Dodge Ram posted sales of 33,284 units, down 7 percent versus April 2003 sales. Overall, Dodge brand sales of 98,843 units were down 12 percent. This month, Chrysler Group announced the availability of SIRIUS Satellite Radio as a factory-installed option in the 2005 Chrysler 300, for $195 MSRP. This price for SIRIUS satellite radio includes a one-year subscription and provides access to more than 100 channels of music, news, sports, and entertainment.

Topics:Operations

More Operations

Cover of the "Top 50 Green Fleets" report presented by Automotive Fleet and Inspiration Fleet, featuring an aerial nighttime photo of a lit highway interchange with looping ramps.
SponsoredJuly 16, 2026

The Top 50 Green Fleets

The List Is in: The Top 50 Green Fleets

Read More →
A car dealership with added inscription "Every fleet vehicle eventually becomes local."
Operationsby Chris BrownJuly 15, 2026

Your Local Dealer Knows More Than You Think

Your local dealer can provide an information advantage that extends well beyond courtesy deliveries.

Read More →
Portrait of Austin Schutte, founder and CEO of Anew Solutions, featured in Automotive Fleet's Fleet Meets series highlighting his career, leadership philosophy, and fleet industry insights.
Operationsby Faith HowellJuly 14, 2026

Fleet Meets: Austin Schutte

Here are some industry insights, personal touches, and words of advice from the CEO and Founder of Anew Solutions.

Read More →
Ad Loading...
Photo of Team Brown building soap box derby
Operationsby Chris BrownJuly 13, 2026

Soap Box Derby Challenge: What’s Powering Team Brown

The car is coming together, the students are solving real build problems, and the fleet industry is helping push Team Brown toward the starting line.

Read More →
Green and black bar graphs showing 2026 versus 2025 fleet sales.
Vehicle Researchby Martin RomjueJuly 8, 2026

Commercial Fleet Sales Contribute To June, YTD Gains

The fleet sector has boosted its vehicle purchases at a reliable pace in the first half of this year compared with 1H 2025.

Read More →
A black square with white color font text
OperationsJuly 2, 2026

What Fleet Managers Really Want From Vendors

From customer service frustrations and technology breakdowns to RFQs, change management, and the growing impact of turnover across the industry, this conversation pulls back the curtain on the real operational challenges fleet managers are navigating every day.

Read More →
Ad Loading...
A black square with white color font text
OperationsJuly 2, 2026

Fleet Safety Masterclass: Industry Leaders on Storytelling, Strategy & Innovation

In this special masterclass episode, industry leaders break down what it really takes to build safer fleets in today’s increasingly distracted and data-driven world.

Read More →
A black square with white color font text
OperationsJuly 2, 2026

Integrating Legacy Fleet Systems and Historical Data

In this episode, we bring together fleet and technology leaders to unpack the realities of data integration, system migrations, and the evolving role of AI in fleet management.

Read More →
A black square with white color font text
OperationsJuly 2, 2026

From Resistance to Results: Change Management Strategies for Fleets

From new technologies and safety programs to evolving regulations, fleets are under constant pressure to adapt. But as Dr. Betz explains, success isn’t about the system you implement—it’s about whether your people actually use it.

Read More →
Ad Loading...
A black square with white color font text
OperationsJuly 2, 2026

Where We're Headed: A Practical Look at AI in Fleet

Discover how AI is actually being deployed in fleets, not just marketed, including practical use cases and emerging risks.

Read More →