On July 29 the Chrysler Group dedicated a new 500,000 square-foot expansion of its Kenosha Engine Plant with the launch of the 3.5-liter V6 engine that will power the all-new Chrysler Pacifica, which begins production in early 2003. The 3.5-liter SOHC 24-valve V6 engine will offer performance and improved fuel economy, according to the company. The 3.5-liter production launch marks the completion of the plant's $624 million modernization and expansion program that began in 1999, and coincides with the city of Kenosha's Automotive Centennial celebration. Chrysler Group plants traditionally use outside vendors for installation of new machinery to create production areas. At Kenosha Engine, a pilot team was created in an effort to eliminate problems up-front and increase efficiencies. Approximately 30 people from Kenosha's hourly workforce collaborated with corporate engineers, advanced manufacturing teams and suppliers to provide recommendations on the equipment and implementation procedures. Some 100 employees were involved in the equipment floor installation, testing of machinery and training initiatives associated with the new engine. The design and functionality of the new 3.5-liter engine was derived from the Chrysler 300M, Chrysler Concorde and Dodge Intrepid engine. An all-new dual-intake manifold provides an up-grade to the Kenosha-built engine. The plant currently produces the 4.0-liter I-6 rear-wheel drive and 2.7-liter V6 front-wheel drive engines for use in the Chrysler Concorde and Sebring, Dodge Stratus and Intrepid and Jeep Grand Cherokee and Wrangler. With Pacifica, Chrysler is taking yet another concept vehicle to reality. The production version of the all-new 2004 Chrysler Pacifica sports-tourer was introduced earlier this year at the New York International Auto Show. Production of the 2004 Chrysler Pacifica will begin in early 2003 at Chrysler Group's Windsor Assembly Plant, (Windsor, Ontario, Canada). Pacifica will be built on its own, unique platform, but will use existing corporate components, including the 3.5-liter V6 engine. At full production, Kenosha Engine will employ more than 1,700 team members and has the ca-pacity to produce 780,000 engines annually on a two-shift operation. The 1.8 million square-foot facility currently employs 1,675 workers, who produce more than 2,000 units per day. Since 1997, Chrysler Group has invested $1.2 billion in the Kenosha facility.
Chrysler Group Dedicates Kenosha Plant Expansion; Launches Production of New 3.5-Liter V6 Engine
On July 29 the Chrysler Group dedicated a new 500,000 square-foot expansion of its Kenosha Engine Plant with the launch of the 3.5-liter V6 engine that will power the all-new Chrysler Pacifica, which begins production in early 2003.
More Operations

BBL Fleet Acquires Velcor Leasing Corporation
BBL Fleet expanded its footprint in the fleet management industry with the acquisition of Velcor Leasing Corporation of Madison through a stock purchase agreement finalized Feb. 27, 2026.
Read More →
Lytx Introduces New AI Fleet Technologies at Protect 2026
The company introduced new AI-driven fleet safety and operations technologies during its annual user conference.
Read More →
Fleet Costs Are Rising: Here’s How Leaders Are Responding
Fleet leaders are under pressure to reduce costs, adapt to economic uncertainty, and make smarter decisions. See how peers across North America are responding with real data, proven strategies, and forward-looking insights. Download the 2026 Market Pulse Report to benchmark your strategy and uncover where you can gain an edge.
Read More →From Waffle House to AI: Fleet Trends You Need to Know
In this AF news recap, host Faith Howell covers how Waffle House stepped up during disaster response and new AI tech on the market.
Read More →Fleet Operations in the Age of AI: Navigating Ethical and Legal Challenges
AI is no longer a future concept for fleets—it’s already embedded in the tools, data, and decisions that operators rely on every day. In this episode of the Fleet Forward Podcast, recorded live at Fleet Forward, industry leaders take the conversation beyond hype to examine what responsible AI adoption really looks like in fleet operations.
Read More →Factory Installed vs. Aftermarket: Choosing the Right Telematics Path & Managing the Data
As fleets rethink how they capture, manage, and act on vehicle data, telematics is at a major inflection point. In this episode of the Fleet Forward Podcast, we dive deep into one of the most pressing questions facing fleet leaders today: Should you rely on OEM factory-installed connectivity, aftermarket devices, or a hybrid of both?
Read More →
What Real-Time Data Reveals About EV Cost, Performance, and Scalability
Experts from telematics analytics, fleet-as-a-service operations, and national EV benchmarking share how real-time data is reshaping fleet strategy—dispelling assumptions, validating best practices, and exposing costly missteps.
Read More →
Planning Through Policy Shifts: What Fleets Must Track in 2026
A powerhouse panel featuring experts from the American Automotive Leasing Association, CalSTART, and municipal fleet leadership dives into the realities of navigating shifting emissions rules, regulatory waivers, federal agency actions, the future of the EPA’s endangerment finding, and the push for unified standards. They also examine the impacts of tariffs, autonomous vehicle policy, battery innovation, and the accelerating global EV market.
Read More →
Managing Market Turbulence with Strategic Fleet Insights
This episode kicks off with a deep dive into the technologies and market forces reshaping today’s fleet landscape. Host Chris Brown is joined by Laolu Adeola (Leke Services), Tyson Jomini (J.D. Power), and Richard Hall (ZappiRide) to break down real-world data, shifting incentives, and practical strategies fleet leaders can use right now.
Read More →
Adapting Fleet Policy When Disasters Strike
In the middle of natural disasters fleet managers must shift priorities to protect people and assets. What policy items should be loosened, and when should the line be held?
Read More →