Related: 2019 Chevrolet Silverado is 450 pounds lighter, Features Wider Bed
Chevrolet Offering 4-D Driving Experience at Detroit Auto Show
Detroit Auto Show attendees will be able to see firsthand the type of environments that Chevrolet vehicles are tested on through a 4-D virtual reality experience.

Courtesy of Chevrolet.

Courtesy of Chevrolet.
Detroit Auto Show attendees will be able to see firsthand the type of environments that Chevrolet vehicles are tested on through a 4-D virtual reality experience.
The 4-D experience — which Chevrolet refers to as the Virtual Dynamics Lab — features two main components: a gyrating seat and a virtual reality headset.
The headset will present attendees with a 360-degree, front passenger ride through a varity of courses, such as gravel roads, extreme temperature labs, and rock climbs that would be found on GM's testing facilities. The gyrating seat will move around based on the environment being presented through the virtual reality headsets.
This presentation, Chevrolet noted, is intended to give consumers a look at what its vehicles are put through before they're sent out to market. According to Chevrolet, its all-new 2019 Silverado will accumulate 7 million miles of testing and validation before the first truck is delivered.
GM’s Milford Proving Ground test facility comprises 4,000 acres of surface that equates to 137 miles of two-lane road. Inside its testing facility, GM has chambers capable of simulating extreme environmental conditions ranging from -40 degrees to 130 degrees Fahrenheit; altitudes from -7,000 to 12,500 feet; humidity from 10% to 90%; and wind speeds from 0 to 100 mph.
The 4-D experience will be open from Jan. 20 to Jan. 28 during normal hours.
More Operations

Turning Connected Vehicle Data Into Decisions That Matter
Fleet leaders have more data than ever, but turning that data into clear, actionable decisions remains a challenge. This white paper shows how leading organizations are using connected vehicle data to improve safety, reduce costs, and optimize fleet performance. Learn how to turn insight into action across your fleet.
Read More →
Cameras, Safety and Insurance: From Reactive Claims to Real-time Prevention
Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Learn more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab.
Read More →Are You Tracking Your Fleet's True Total Cost of Ownership?
Bobit Business Media surveyed 190 fleet professionals and found that while most fleets are tracking costs, fragmented systems and data gaps are keeping true TCO visibility out of reach. With rising pressure to control spend in an increasingly volatile environment, the gap between what fleets think they know and what the data actually shows is wider than you might expect. See how your peers are managing costs today and where the industry still has room to improve.
Read More →
Turn Fleet Data Into Smarter Decisions
Fleet leaders have access to more operational data than ever, but disconnected systems and unclear metrics often slow decision-making instead of improving it. This article outlines five practical steps fleets can take to transform fragmented data into actionable insights that improve planning, safety, utilization, and long-term performance.
Read More →
Hybrids: Electrification Without the Challenges
For fleet managers, fuel is one of the biggest line items in the budget — and it's one hybrids can shrink without changing how your people work. Download the eBook to see the numbers, understand the technology, and get a step-by-step guide to making the switch.
Read More →
How NOV Uses Telematics to Improve Fleet Safety Across 160 Locations
James Victory of NOV discusses how the company manages fleet safety, maintenance, and telematics across more than 150 locations supporting oilfield operations throughout the U.S.
Read More →
Fleet Meets: Steven Santostasi
This edition of the Fleet Meets series features Steven Santostasi, the current TSP channel manager for Ford Pro.
Read More →
Why Fleet Managers Are Replacing Departmental Vehicles with Shared Motor Pools
Departmentally assigned vehicles often create hidden costs through underutilization, poor visibility, and increased administrative burden. This white paper explores how shared motor pool strategies help fleets reduce costs, improve accountability, and optimize vehicle utilization.
Read More →Soap Box Derby Challenge: Assembling the Crew
Meet Gabriel, Matthew, and Angel — the team helping bring this soap box derby build to life.
Read More →
BBL Fleet Acquires Velcor Leasing Corporation
BBL Fleet expanded its footprint in the fleet management industry with the acquisition of Velcor Leasing Corporation of Madison through a stock purchase agreement finalized Feb. 27, 2026.
Read More →
