Related: 100 Years of Chevrolet Truck History
Chevrolet Marks Four Years of Colorado Sales
U.S. customers have bought more than 428,792 Colorados since 2014. To celebrate the past four years, Chevrolet is expanding the Colorado range with two new special editions: the off-road Z71 Trail Runner and street-focused RST.

The 2019 Z71 Trail Runner begins with the Colorado Z71 off-road package and adds the underbody protection of the Colorado ZR2. Changes include stamped aluminum front and mid skid plates, functional rocker protection, and Goodyear Duratrac tires.
Photo courtesy of General Motors.
November marks the four-year anniversary of the return of the Chevrolet Colorado midsize truck. Introduced as a 2015 model, the Colorado recorded its first full month of sales in October 2014. Since then, U.S. customers have bought more than 428,792 Colorados.
To celebrate, Chevrolet is expanding the Colorado range with two new special editions, the off-road Z71 Trail Runner and street-focused RST that offer options to match customer interests on the trails and on the street.
"The success of Colorado helped reignite the midsize truck segment, which increased 27% from 2015 to 2017," said Sandor Piszar, director of marketing for Chevrolet Trucks.
Upon its introduction as a 2015 model, Colorado brought three powertrain options, an EPA-estimated 27 mpg highway, and 7,000 pounds of towing capability, as well as introduced features such as the built-in Wi-Fi Hotspot with available 4G LTE data.
Since then, Colorado has made updates every calendar-year, including:
2015: First available diesel engine offered in the segment (excluding other GM brands).
2016: All-new V-6 gasoline engine and 8-speed transmission.
2017: ZR2 model with wider track, lifted suspension from the factory, Multimatic DSSV dampers, and class-exclusive standard front and rear electronic locking differentials.
2018: ZR2 Bison performance variant developed in partnership with AEV that will reach dealers in early 2019.
2019: Two new special editions added to the lineup: RST and Z71 Trail Runner.
Both new special editions feature the flow-through “CHEVROLET” lettered grille first introduced on the Colorado ZR2 Bison. The grille is also available as an accessory for an MSRP of $395, not including installation or tax.
The Colorado RST builds on the RST models offered on Tahoe, Suburban, and the all-new Silverado. For Colorado, the RST is based on the LT trim and adds monochromatic exterior offset with black beltline and body side moldings. It also adds a black tailgate bowtie, Colorado, and RST badges. The RST is also the first Colorado to offer 20-inch wheels, finished in low-gloss black.

The street-focused 2019 RST is based on the LT trim and adds monochromatic exterior offset with black beltline and body side moldings. It also adds a black tailgate bowtie, Colorado and RST badges. The RST is also the first Colorado to offer 20-inch wheels – finished in low-gloss black.
Photo courtesy of General Motors.
The Z71 Trail Runner begins with the Colorado Z71 off-road package and adds the Colorado ZR2’s underbody protection. Changes include stamped aluminum front and mid skid plates, functional rocker protection and Goodyear Duratrac tires.
With the Z71 Trail Runner, the Colorado lineup now offers four levels of off-road capability:
Colorado Z71: Z71 Off-Road Suspension, automatic locking rear differential and unique 17-inch painted wheels and all-terrain tires.
New Colorado Z71 Trail Runner: Adds additional off-road protection to the Z71 trim with the Colorado ZR2’s front and mid skid plates, rocker protection, and 17-inch Goodyear Duratrac tires standard.
Colorado ZR2: Compared to a standard Colorado, the ZR2 features a factory-installed 3.5-inch wider track and a suspension lifted by 2 inches. Class-exclusive features include front and rear electronic locking differentials and Multimatic DSSV Dampers. The ZR2 also features front and mid skid plates, rocker protection, and front and rear bumpers modified for better off-road clearance.
Colorado ZR2 Bison: The ZR2 Bison adds even more extreme off-road capability with five hot-stamped Boron steel skid plates and stamped steel front and rear bumpers with front winch provisions and rear recovery points.
Originally posted on Work Truck Online
More Vehicle Research

Crash Tests, Catalytic Converter Theft & Fleet Safety | AF News Recap
A stolen catalytic converter can cost a fleet far more than the replacement part. This week, we're exploring how to reduce theft-related risk, what fleet managers learned from live IIHS crash testing, the 2027 Jeep Compass's new safety features, and why supporting original industry reporting matters.
Read More →
2027 Jeep Compass Adds Standard Driver-Assistance Features, Starts at $31,985
The 2027 Jeep Compass adds standard adaptive cruise control across the lineup, along with additional technology and equipment options on select trims.
Read More →
2027 Subaru Outback Adds Base Trim, Lowers Pricing Across Lineup
The 2027 Outback starts at $32,995, with price reductions on several trims and expanded availability of hands-free driver-assistance technology.
Read More →
2027 Toyota Camry Offers Hybrid Powertrain Across Five Grades
The 2027 Toyota Camry is a carryover with new pricing.
Read More →
Chevrolet Updates 2027 Trax and Trailblazer with More Standard Safety Features
Chevrolet is updating two of its smallest SUVs with added driver-assistance technology, redesigned interiors, and revised trim options. The changes could add more safety equipment as standard for commercial fleets, while a new Trailblazer configuration adds another all-wheel-drive option.
Read More →
Commercial Fleet Sales Rise 5.8% Through September 2026
September commercial fleet sales were essentially unchanged from a year earlier, slowing year-to-date growth while keeping volume ahead of 2025.
Read More →
Hall of Fame Inductee: John Dmochowsky
The longtime Mondelēz International fleet executive joins the Automotive Fleet Hall of Fame.
Read More →
Hall of Fame Inductee: Lee Miller
After more than four decades at Boehringer Ingelheim, Lee Miller leaves a legacy built on fleet expertise.
Read More →
Hall of Fame Inductee: Mark F. Petersen
From managing fleets of thousands of vehicles to advancing safety and mentoring fellow professionals, Mark F. Petersen made his mark across both the corporate and supplier sides of fleet.
Read More →
When Charger Downtime Becomes a Fleet Availability Problem
As EV deployments move beyond pilot programs, charger reliability can directly affect vehicle readiness, driver productivity and route scheduling.
Read More →