Automotive Fleet
MenuMENU
SearchSEARCH

Carmaker Establishes Sustainable Vehicle Lab in Morocco

As part of its Open Innovation strategy and in line with its commitment to staying on the leading edge of automotive research, PSA Peugeot Citroën is strengthening its ties with top post-graduate schools and universities by creating an OpenLab in Africa.

by Staff
January 25, 2016
2 min to read


As part of its Open Innovation strategy and in line with its commitment to staying on the leading edge of automotive research, PSA Peugeot Citroën said it is strengthening its ties with top post-graduate schools and universities by creating an OpenLab in Africa.

PSA Peugeot Citroën has entered into an agreement with five Moroccan universities, two US universities with campuses in Morocco, one locally-based Ecole Centrale engineering school, and a technology transfer centre at the International University of Rabat to create the OpenLab.

Ad Loading...

The new OpenLab, dubbed “Sustainable Mobility for Africa,” will engage in a four-year research program to explore sustainable mobility systems with three core focuses: the electric vehicle of the future, renewable energy, and the logistics of the future. The program will leverage PSA Peugeot Citroën’s scientific and professional expertise, the expertise of the partner universities, and a number of technological platforms which will be made available to researchers in Morocco, according to the automaker.

In this way, after deploying its Science Technologies Exploratory Lean Laboratory (StelLab) organisation in Europe, Asia and Latin America, PSA Peugeot Citroën said it is strengthening its network to nurture close relationships with future scientific hubs.

PSA Peugeot Citroën said it has adopted an Open Innovation strategy which entails building and managing relationships with a variety of ecosystems — from individuals and business to the academic world and institutions.

As part of its relationship with the academic ecosystem, the Group launched the StelLab network of OpenLabs and academic chairs in 2010. StelLab is designed to strengthen PSA’s scientific partnerships with publicly-funded laboratories involved in leading-edge research, according to the automaker.

The OpenLab network operates worldwide to respond more effectively to the societal, environmental and economic challenges associated with the “car of the future,” benefiting from the shared human and experimental resources of PSA Peugeot Citroën and its partner laboratories, according to the automaker.

More Global Fleet

Commercial Fleet
SponsoredJuly 23, 2026

The Top 300 Commercial Fleets

The Top 300 Commercial Fleets: See the List

Read More →
Cover of the "Top 50 Green Fleets" report presented by Automotive Fleet and Inspiration Fleet, featuring an aerial nighttime photo of a lit highway interchange with looping ramps.
SponsoredJuly 16, 2026

The Top 50 Green Fleets

The List Is in: The Top 50 Green Fleets

Read More →
Two people sit across from each other at a desk during a business meeting. One person, wearing a white shirt, has their hands folded while the other gestures with a pen toward documents clipped to a clipboard. Additional paperwork and a calculator are visible on the table, suggesting a discussion involving contracts, finances, or administrative paperwork. Sunlight filters through window blinds in the background, creating a professional office setting.
SponsoredJuly 1, 2026

Cameras, Safety and Insurance: From Reactive Claims to Real-Time Prevention (Part 2 of 2)

Part Two: Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Continue learning more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab

Read More →
Ad Loading...
A person holding a clipboard and writing on an inspection checklist beside the wheel of a large white vehicle, likely conducting a fleet or safety inspection.
TelematicsJune 1, 2026

Cameras, Safety and Insurance: From Reactive Claims to Real-time Prevention

Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Learn more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab.

Read More →
Cover of a whitepaper titled “The Hidden Costs of Departmentally Assigned Vehicles on Your Fleet” featuring a black fleet vehicle driving on a road at sunset. Subheadline reads: “Discover how your fleet can reduce costs and minimize risk by implementing vehicle sharing.” The document focuses on fleet optimization, vehicle sharing, cost reduction, utilization tracking, and risk management for fleet operations.
SponsoredMay 13, 2026

Why Fleet Managers Are Replacing Departmental Vehicles with Shared Motor Pools

Departmentally assigned vehicles often create hidden costs through underutilization, poor visibility, and increased administrative burden. This white paper explores how shared motor pool strategies help fleets reduce costs, improve accountability, and optimize vehicle utilization.

Read More →
Cover image for the “5th Annual Market Pulse Report” by Element titled “Navigating fleet management in 2026: Data and insights shaping the future of fleet and mobility.” The design features an aerial view of a cable-stayed bridge with vehicles traveling on a highway beside a dense green forest. A teal graphic panel overlays the lower portion of the image, with the Element logo and tagline “Intelligence in motion” at the bottom.
SponsoredMay 6, 2026

Fleet Costs Are Rising: Here’s How Leaders Are Responding

Fleet leaders are under pressure to reduce costs, adapt to economic uncertainty, and make smarter decisions. See how peers across North America are responding with real data, proven strategies, and forward-looking insights. Download the 2026 Market Pulse Report to benchmark your strategy and uncover where you can gain an edge.

Read More →
Ad Loading...
A world graphic of workers holding hands surrounds a globe with a line of cars on top, representing Global Fleets.
Global Fleetby News/Media ReleaseOctober 30, 2025

Enterprise Fleet Management Surpasses 900,000 Vehicles in U.S. & Canada

Enterprise Mobility connects with mobility solutions around the globe

Read More →
SponsoredOctober 14, 2025

Automotive Fleet's Guide to Fleet Electrification

Unlock the secrets to a successful transition to electric fleets with Automotive Fleet's comprehensive Fleet Electrification Guide!

Read More →
Two people pose with a sign symbolizing Viaduct's partnership with SRI.
Global Fleetby Chris BrownSeptember 8, 2025

Sumitomo Rubber Industries to Acquire Viaduct

Viaduct will join Sumitomo as an independent subsidiary. Partnership strengthens global reach and accelerates AI-driven innovation for fleets and manufacturing.

Read More →
Ad Loading...
A presenter speaks on stage at a conference, addressing an audience seated at round tables, with large screens displaying presentation slides in the background.
Global FleetAugust 11, 2025

AfMA’s 2025 Education & Leadership Summit: 26 Years of Impactful Connection

Held in Sydney, the Australasian Fleet Management Association’s 2025 Summit marked ten years of growth as the event expanded its global reach and doubled down on practical, non-commercial fleet leadership programming.

Read More →