Cadillac Pursues Crash-Avoiding Technologies
DETROIT - Cadillac, an established innovator in safety technologies, is now pursuing still-evolving technologies that include in-vehicle Doppler radar to spot obstructions or traffic jams ahead.
DETROIT - Cadillac, an established innovator in safety technologies, is now pursuing still-evolving technologies that include in-vehicle Doppler radar to spot obstructions or traffic jams ahead.
John Capp, director for global active safety at Cadillac, said that future efforts will also include autonomous vehicles that can communicate with each other, traffic signals and buildings.
"We see things moving toward a point in the future where perhaps vehicles won't crash," said Capp. "We work on developing advanced safety technologies for Cadillac that alert drivers to potential dangers around them."
Capp and his team of engineers, inventors and futurists have developed life-saving active safety technologies that are already in place on the 2010 Cadillac STS Platinum, including:
Lane departure warning -- a camera-based lane detection system that warns drivers when they leave their lane without signaling. The camera, mounted near the inside rearview mirror, identifies traffic lane markings and provides audible alerts
Blind spot alert -- twin radar beacons that detect an object in a vehicle's blind zone and provide a visual warning in the outside side mirror
Adaptive cruise control -- sensors detect objects in a vehicle's path and slow the vehicle down to avoid a collision.
"We're evolving those technologies to develop the capability where vehicles will be able to avoid crashes," Capp said.
More Safety

Tips for Driving Safely on Halloween Night
This video features a reminder from the Connecticut Department of Transportation (DOT) and the Connecticut Police Chiefs Association, urging drivers to prioritize safety this Halloween.
Read More →
IIHS Crash Avoidance Tests Reveal Safety Gaps in Cargo Vans and Work Trucks
New IIHS crash avoidance ratings show uneven performance among cargo vans and heavy-duty pickups, with most struggling to avoid vehicle-to-vehicle collisions.
Read More →
What’s Next for Fleet? Safety, AI & Industry Recognition | AF News Recap
Could your company's culture be encouraging distracted driving? This week, we're exploring how workplace expectations affect driver safety, what AI, EVs, and autonomous vehicles could mean for the future of fleet management, and how fleet professionals can strengthen their award nominations.
Read More →
Does Your Fleet's Culture Encourage Distracted Driving?
What happens when the people responsible for enforcing safety rules are the ones setting the wrong example? The answer may reveal why some of the biggest risks to fleet drivers have little to do with what's written in the employee handbook.
Read More →
Fleet Manager’s Ultimate Playbook: Navigating the New Standard in OEM Connectivity
Rising operating costs, driver safety concerns, and unplanned downtime are putting unprecedented pressure on modern fleets. Discover how fleet managers use embedded OEM connectivity and real-time vehicle data to cut TCO, prevent downtime, and protect drivers without aftermarket telematics hardware.
Read More →
From Driver Well-Being to EV Charging | AF News Recap
Mental health belongs in the fleet safety conversation. This week, we’re looking at five ways fleets can support employee well-being before a crisis, plus Holman’s expansion in Mexico, new one-day Fleet Forward passes, and why EV charging demand is outpacing infrastructure growth.
Read More →
Nexar-Nauto Merger Aims to Give Fleets Better Safety Intelligence Through Larger Driving Dataset
Stefan Heck tells Automotive Fleet that combining more than 10 billion miles of driving history with Nexar's AI models will give fleets deeper insights into driver risk and roadway conditions than either company could provide independently.
Read More →
Don't Wait for a Crisis: 5 Ways to Build Mental Health Into Your Fleet Safety Program
For Suicide Prevention Month, fleet and safety leaders have an opportunity to put mental health where it belongs: at the center of workplace safety.
Read More →
How Camera Data Can Strengthen a Fleet’s Insurance Renewal
Insights from a commercial insurance carrier and a broker show how fleets can turn video telematic data, driver coaching, and improved claims results into a stronger case at insurance renewal.
Read More →
The Safest Fleets Aren’t the Ones with the Most Technology
You’ve made the telematics investment. Here’s how to capture the other half of its value and build the safest fleet on the road.
Read More →