Cadillac ELR Paddle Shifters Give Driver Control Over Regenerative Braking
Cadillac's Chris Thomason, ELR chief engineer, said this feature allows drivers to take a more active role in the electric vehicle driving experience and provides a more engaged, satisfying driving experience.

The shifters give the driver more control over regenerative braking. Photo courtesy General Motors.

The shifters give the driver more control over regenerative braking. Photo courtesy General Motors.
General Motors’s Cadillac brand said the paddle shifters on the upcoming 2014 Cadillac ELR extended-range electric vehicle give the driver more control over vehicle’s regenerative braking functionality.
The driver can use the ELR’s Regen on Demand feature by taking his or her foot off the accelerator and then pulling back on either the left or right steering-wheel paddle to begin generating electricity. According to Cadillac, although this feature will slow the vehicle down (similar to what happens when a driver downshifts a vehicle with a manual transmission), the feature won’t bring the vehicle to a full stop. When the driver releases the paddle, the vehicle will coast at a normal speed. This allows the driver to change the driving experience based on traffic conditions, Cadillac stated.
Cadillac's Chris Thomason, ELR chief engineer, said this feature allows drivers to take a more active role in the electric vehicle driving experience and provides a more engaged, satisfying driving experience.
For braking, vehicle has a standard four-channel anti-lock braking system and features electronic Brake Force Distribution, which uses independent rear control for improved stability and braking during cornering and provides more effective use of the rear brakes as vehicle loading occurs.
For charging, owners can charge the ELR’s battery with a 120V electrical outlet or a dedicated 240V charging station. Using the 240V outlet, charging will be complete in 4.5 hours, depending on the outside temperature, Cadillac stated.
More Green Fleet

Hybrids: Electrification Without the Challenges
For fleet managers, fuel is one of the biggest line items in the budget — and it's one hybrids can shrink without changing how your people work. Download the eBook to see the numbers, understand the technology, and get a step-by-step guide to making the switch.
Read More →
Startup ZMD Motors Developing Electric Conversion for Ram 5500 Work Trucks
Detroit-based company says it has begun early development of a system to convert internal combustion Ram 5500 chassis-cab trucks to electric power.
Read More →
MOVING ON FROM DEBATE: A Guide for Fleet Managers Who Just Want To Get Electrification Done
Fleet managers are done with the debate—and focused on execution. Learn how to build a practical electrification strategy that aligns infrastructure, operations, and financing while keeping costs controlled and deployment scalable with support from Blink Charging. Discover how smart planning today positions fleets for long-term performance and ROI.
Read More →
U.S. EV Adoption Is Climbing, but Commercial and Passenger Markets Diverge
New industry group data revealed that light-duty electric vehicle sales are hitting record market share and volumes, while commercial EV volume dipped. What’s driving the fluctuations?
Read More →
How To Upfit Electric Work Trucks and Vans
The biggest challenge lies in balancing additional equipment and accessories with EV battery capacity and range.
Read More →
How Fleets Can Adjust Approaches To EV Adoption
With the expiration of federal incentives, EV success now hinges less on government policy and more on discounts, battery tech progress, increased range, and broader infrastructure.
Read More →
Despite World Troubles, Forward Thinking Guides Fleets
Fleet operators shared their challenges during an annual conference that embraced the latest advances across all aspects of running private- and public-sector vehicles.
Read More →
GM Energy Details Partnerships and Targets for Public Charging Build-Out
EVgo, Pilot, ChargePoint and IONNA named; goal is 35k GM-invested DC stalls by 2030, with customer-experience upgrades at sites.
Read More →
Q3 Electric Vehicles Sales Hit Record High
EV buyers took advantage of the final federal tax credit days, while average prices edged up for new EVs and continued to decline for used models.
Read More →Automotive Fleet's Guide to Fleet Electrification
Unlock the secrets to a successful transition to electric fleets with Automotive Fleet's comprehensive Fleet Electrification Guide!
Read More →