Related: How GM’s New BrightDrop EV Business Will Work with Fleets
BrightDrop Joins Partnership to Pilot Last-Mile Delivery Hub in Seattle
With a goal to transition 30% of deliveries to zero emissions by 2030, the City of Seattle's partnership with BrightDrop and others will pilot a sustainable neighborhood delivery hub to test new vehicles, delivery models, and technologies for last-mile operations.

BrightDrop’s propulsion-assisted electric pallets are designed to move goods over short distances, powering zero- emissions last-mile goods delivery while reducing package touch points, costs and strain on the labor force.
Photo: Urban Freight Lab
BrightDrop has collaborated with the University of Washington’s Urban Freight Lab, the City of Seattle, and tech and delivery companies AxleHire, Coaster Cycles, and REEF, a delivery kitchen, to launch one of the nation’s first zero operating-emissions, last-mile neighborhood delivery hubs, they announced in a news release.
The delivery hub in Seattle’s Uptown neighborhood is a pilot program using zero operating-emissions technology to test new vehicles, delivery models, and other technologies to help accelerate the development and deployment of sustainable last-mile solutions. These technologies align with the City of Seattle's goals outlined in its Transportation Electrification Blueprint, including transitioning 30% of goods delivery to zero emissions by 2030.
The neighborhood delivery hub includes:
A neighborhood kitchen, bringing the local area quick and low-emissions access to some of their favorite delivery restaurants.
A common-carrier parcel locker, providing neighbors secure and contactless package delivery from all major carriers in an energy-efficient model.
A cargo-bike delivery service, leveraging BrightDrop’s propulsion-assisted electric pallets, or EP1s, enabling zero operating-emissions last-mile goods delivery.
The neighborhood delivery hub and associated transport modes are equipped with an array of sensors that provide detailed data regarding activity. Hub sensors are provided by the University of Washington’s STAR Lab. This data will be analyzed by the Urban Freight Lab to evaluate energy reductions and provide feedback for all participants as they work to improve their products and operating models.
As to how the pilot will work, the release stated: In an effort to reduce roadway congestion and sidewalk obstructions, REEF provides a fully off-street staging location where goods can be transferred from delivery vans to cargo bikes. Goods are loaded into BrightDrop’s EP1 units and the electric pallets are secured onto Coaster Cycles’ Electric Cargo Trike. Using AxleHire’s last-mile delivery technology, the driver makes customer deliveries using the fastest, most efficient routes possible. REEF’s ghost kitchen takes orders for food delivery that might otherwise have been fulfilled by restaurants farther away from the delivery area and fulfills them in the neighborhood.
The common carrier parcel locker, developed by ParcelPending and hosted by the UFL, provides delivery density for carriers (they visit one location instead of multiple addresses), and neighbors can walk to the site at their convenience to pick up packages, completing their own last mile. The combination of activities allows each operator to provide clean, neighborhood scale services cost effectively.
More Fleet Forward

Earley, Mossing Named to NAFA's 2026 Class of Fellows
The honor recognizes five outstanding professionals whose leadership, service and contributions have made a significant impact on NAFA and the fleet management profession.
Read More →
Fleet Forward Conference Adds IIHS Crash Test Experience for 2026 Attendees
Attendees will witness a live crash test, tour the IIHS Vehicle Research Center, and experience advanced crash-avoidance technologies firsthand.
Read More →
Cameras, Safety and Insurance: From Reactive Claims to Real-time Prevention
Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Learn more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab.
Read More →
Matt Dyer to Deliver Closing Keynote at Fleet Forward Conference
The Merchants Fleet CEO will discuss the changing expectations and strategic role of today’s fleet leaders.
Read More →
IIHS Brings Commercial Vehicle Safety Analysis to 2026 Fleet Forward Conference Stage
IIHS President David Harkey will share early findings from new testing of delivery vans, pickups, and work trucks — and what the data means for fleet safety decisions.
Read More →
Fleet Manager or Data Strategist? You’re Both
The job hasn’t changed, but the expectations have. Do you have a plan on how to use AI to thrive?
Read More →
Nominations Are Open for the 2026 Awards!
The Hall of Fame, Visionary, and Fleet Manager of the Year award nominations are officially live. Don't miss your chance to recognize someone deserving.
Read More →
Fleet Manager of the Year Winners Over the Years
The Edward J. Bobit Fleet Manager of the Year award honors commercial fleet managers whose leadership, innovation, and business acumen have advanced the profession.
Read More →
Vehicle Management Systems Introduces Virtual Fleet Manager
VMS recently launched an AI-first fleet platform that streamlines system design, organizes data, and supports decision-making.
Read More →
LightMetrics Launches Cloud AI Layer to Reduce False Driver Safety Alerts
New FP platform filters dashcam alerts before they reach fleet managers, aiming to cut false positives, improve trust, and streamline safety coaching.
Read More →
