MENU
SEARCHWOODCLIFF LAKE, NJ - The Ultimate Driving Machine just may boast being the Ultimate Connected Machine with the announcement that AT&T will provide BMW Assist services in future BMW models.
WOODCLIFF LAKE, NJ - The Ultimate Driving Machine just may boast being the Ultimate Connected Machine with the announcement that AT&T will provide BMW Assist services in future BMW models.
BMW Assist offers Bluetooth hands-free calling capability with speech recognition, GPS location services, emergency assistance, traffic and weather updates, fuel prices, news, and other services.
Currently, BMW Assist is offered free for four years on 2007 and newer BMW models. Information on the enhanced services through AT&T will be released when the service launches, the company said in a release.
AT&T has been pushing a campaign against texting and driving including, called "It Can Wait" in YouTube videos. The 10-minute documentary, and 90-second promos, feature stories of lives lost, or changed, due to texting and driving.
"This is an exciting opportunity," said Glenn Lurie, president, emerging devices, resale and partnerships, AT&T. "BMW has been an industry leader in the connected vehicle space for many years and we look forward to providing the wireless network that will keep drivers connected to the content and services they rely on."
Distracted driving remains one of the most persistent risks in fleet operations. New approaches focus on removing mobile device use entirely while adding real-time safety support.
Read More →
As distraction risks evolve, fleets are turning to smarter, more connected technologies to better understand what’s happening behind the wheel. Part 2 explores how these tools are helping identify risky behaviors and improve visibility across operations.
Read More →
What fleets capture to improve safety can also expose them in litigation, forcing leaders to rethink how data is managed, stored, and shared.
Read More →
Distracted driving is often measured by what we can see—phones in hand, eyes off the road. But what about the distractions we can’t? A recent incident raises a bigger question about awareness, attention, and why subtle risks so often go unnoticed.
Read More →
While serious crashes are declining, a rise in minor incidents and ongoing risk hotspots underscore the need for continued fleet safety investment.
Read More →
Fleets have more driver data than ever, so why isn't behavior changing? Training requires more than reports and coaching — it requires real-world practice.
Read More →
A two-part conversation with Stefan Heck on how AI is transforming the fight against distracted driving. As fleets adopt smarter tools, the focus shifts from reacting to preventing risk. In Part 1, we look at where AI is making an impact for fleets today.
Read More →
More people on foot means more risk for drivers. These pedestrian safety tips can help prevent serious injuries and keep everyone safer on the road.
Read More →
Safer crews. Fewer incidents. Better uptime. Learn how driver-assist technology is changing the way vocational fleets operate.
Read More →
An 11% drop in pedestrian fatalities in early 2025 signals progress in U.S. road safety, but elevated death rates and ongoing risks underscore the need for continued action from fleets and policymakers.
Read More →
