AT&T has introduced an iOS version of its DriveMode mobile app to limit a driver's ability to use a smart phones while driving. The app silences incoming text message alerts when the driver is going faster than 15 mph.
by Staff
November 7, 2014
74 percent of those polled are aware that texting and driving is dangerous, but still do it. Photo via Wikipedia Commons.
2 min to read
74 percent of those polled are aware that texting and driving is dangerous, but still do it. Photo via Wikipedia Commons.
AT&T has introduced an iOS version of its DriveMode mobile app to limit a driver's ability to use a smart phones while driving. The app silences incoming text message alerts when the driver is going faster than 15 mph. The app deactivates when the vehicle is stopped.
Corporate fleets can utilize this app to ensure their drivers are following the no cell phone policy, says Russ Rader, a spokesman for the Insurance Institute for Highway Safety.
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While unveiling the app, AT&T announced survey results that found three out of every four drivers are aware that checking their smartphones while driving is dangerous, but still admit to doing it.
"We compulsively check our phones because every time we get an update through text, e-mail or social media, we experience an elevation of dopamine, which is a neurochemical in the brain that makes us feel happy," said David Greenfield, founder of the Center for Internet and Technology Addiction, as quoted by the Washington Post.
The Center for Internet and Technology Addiction surveyed 1,000 drivers and 98 percent admitted that using their phone while driving is dangerous, yet 74 percent of drivers either read or send text messages, glance at their phones to check for new messages or do all of the above when stopped at a red light or stop sign. The main reasons are to stay connected to family, friends or work, according to the survey.
The study is part of the “Texting & Driving… It Can Wait” which was originally launched in 2010.
The 2026 Conference of Automotive Remarketing convened with a mandate to involve a new constituency — fleet managers — and an updated mission to demonstrate unrealized value in de-fleeted vehicles.
The Association, dedicated to advancing the remarketing phase of the vehicle lifecycle, held its kick-off meeting on April 16 at the 2026 Conference of Automotive Remarketing (CAR) in Cleveland.
From a Wall Street analyst's take on remarketing's key players to whether fleets need their own version of Carfax, CAR 2026's afternoon roundtables will answer key operational and industry questions.
A panel at the 2026 Conference of Automotive Remarketing will examine how resale value is created across the vehicle lifecycle and which traditional remarketing practices still deliver ROI.
