Automotive Fleet
MenuMENU
SearchSEARCH

ALD Reaches 50,000-Vehicle Fleet Landmark

MADISON, WI – Celebrating its 50th anniversary, the company's delivery of a Ford Focus to long-time customer Cummins Ltd. helped it reach the 50,000-vehicle landmark.

by Staff
January 9, 2009
2 min to read


MADISON, WI – ALD Automotive's fleet has reached the 50,000-vehicle landmark as the company celebrates its 50th anniversary.

The leasing and fleet management company reached the 50,000-mark with the delivery of a Ford Focus to 15-year customer Cummins Ltd. The company is among the world's largest independent manufacturers of diesel engines and related components and has 10 facilities in the UK.

Cummins currently operates a fleet of 509 vehicles, supplied under a solus contract hire with full maintenance deal. The company also uses ALD Automotive for the supply of short-term vehicles.

"A lot has changed in the past 50 years and the range of services and vehicles we provide has grown beyond recognition, but our absolute commitment to offering the best customer care and the highest standards of service in the industry remain the same," said Keith Allen, ALD Automotive managing director.

"[Cummins] relies on ALD Automotive for a complete 24/7 one-stop fleet solution. Over the years, the service we have received has been first class and that ensures our fleet operates at optimum efficiency," said Marie Raine, sourcing specialist - corporate indirect purchasing at Cummins.

From launch in 1958 when ALD Automotive was known as Bryan Brothers Contract Hire - the first car to be leased was a Ford Prefect De Luxe costing £456.10 - the company has expanded to become one of the world's largest car leasing companies. Now owned by Société Générale, ALD operates a global fleet of more than 765,000 vehicles. 

More Leasing

Two shot of standing interview
Leasingby Chris BrownApril 23, 2026

What’s Really Happening in Fleet Supply Right Now

Fleet supply has improved, but not everywhere. Merchants Fleet’s Charles Matthew explains where constraints still exist, what risks are emerging, and why fleets shouldn’t wait to place orders.

Read More →
Photo of Matt Dyer
Leasingby Chris BrownApril 8, 2026

These Edges Are Measured in Inches — Matt Dyer on Fleet’s New Normal

The Merchants Fleet CEO contends that fleets that drive the business win the inches. In 2026, every one of them counts.

Read More →
Remix of financial photo and row of cars.
Leasingby Chris BrownJanuary 1, 2026

Who Gets a Company Car? (In 2026 and Beyond)

As costs rise and scrutiny increases, fleets are refining criteria that govern eligibility for company-owned vehicles.

Read More →
Ad Loading...
A black CUV tilted downward on stacks of descending gold coins.
Leasingby News/Media ReleaseDecember 29, 2025

DriveItAway Holdings, Free2move Launch Operations In Nine Cities

The co-branded program with Stellantis’ mobility division scales up leasing and financing options nationwide with more cities to come online in 2026.

Read More →
Honorees gather on stage for a photo.
Leasingby Chris BrownSeptember 30, 2025

AFLA 2025 Conference in Pictures

Drawing over 640 attendees, the 2025 AFLA Annual Conference was held Sept. 14-17 at the JW Marriott Marco Island Beach Resort in Florida.

Read More →
An app user looks at her smartphone near a row of vehicles.
Leasingby News/Media ReleaseJuly 22, 2025

DriveItAway, Free2move Partner to Expand Vehicle Access for Dealers

The arrangement enables franchise dealers to offer flexible lease-to-own programs with no credit checks, no down payments, and no long-term commitments.

Read More →
Ad Loading...
Graphic of performance survey
Leasingby StaffJuly 16, 2025

New Survey: How Well Are FMCs Serving Fleets? We Want Your Input

Fleet managers: Share your experience to help benchmark fleet management companies’ service, strategy, and support.

Read More →
Headshot of two executives
Leasingby Chris BrownJuly 14, 2025

Enterprise Fleet Management Enters Its Next Leadership Chapter

With Brice Adamson’s retirement, EFM hands the reins to Bryan Taylor. How will the company sustain its momentum in a changing fleet landscape?

Read More →
A collage of award recipients with the text "NVLA Honors Leasing Leaders".
Leasingby StaffApril 24, 2025

Celebrating Excellence in Leasing: NVLA’s 2025 Award Honorees Drive the Industry Forward

NVLA presented awards to four leaders whose vision, service, and innovation continue to shape the future of the vehicle leasing industry.

Read More →
Ad Loading...
Remarketingby Martin RomjueApril 2, 2025

New, Used Vehicle Markets Solid but Facing Tariff Uncertainty

CAR 2025: A JD Power expert ties together the leading automotive sales and supply trends among vehicle buyers facing the disruptions of impending tariffs this month.

Read More →