AirIQ to Acquire Boatracs Business and Enter the Marine Market
AirIQ Inc., a provider of Telematics services, announced on September 14 that it has entered into an agreement to acquire assets of Boatracs, LLC, of San Diego, a telematics service provider to the commercial marine industry throughout North America.
AirIQ Inc., a provider of Telematics services, announced on September 14 that it has entered into an agreement to acquire assets of Boatracs, LLC, of San Diego, a telematics service provider to the commercial marine industry throughout North America. The acquisition is structured as an asset purchase transaction through its U.S. subsidiary, AirIQ U.S., Inc., with a purchase price of US$5 million (CDN$6.5 million). The acquisition is subject to and conditional upon AirIQ obtaining financing and other customary closing conditions. AirIQ has up to 120 days from September 14, 2004, to complete financing arrangements. Boatracs is an established location-based service provider to the offshore commercial marine industry serving both supply vessels (known in the industry as "workboats") and oceanic commercial fishing operations. A long term exclusive license from Qualcomm Inc. for the coastal waters and inland waterways of the US and the Gulf of Mexico, allows Boatracs to use OmniTRACS satellite technology to supply its services.
More Operations

Turning Connected Vehicle Data Into Decisions That Matter
Fleet leaders have more data than ever, but turning that data into clear, actionable decisions remains a challenge. This white paper shows how leading organizations are using connected vehicle data to improve safety, reduce costs, and optimize fleet performance. Learn how to turn insight into action across your fleet.
Read More →
Cameras, Safety and Insurance: From Reactive Claims to Real-time Prevention
Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Learn more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab.
Read More →Are You Tracking Your Fleet's True Total Cost of Ownership?
Bobit Business Media surveyed 190 fleet professionals and found that while most fleets are tracking costs, fragmented systems and data gaps are keeping true TCO visibility out of reach. With rising pressure to control spend in an increasingly volatile environment, the gap between what fleets think they know and what the data actually shows is wider than you might expect. See how your peers are managing costs today and where the industry still has room to improve.
Read More →
Turn Fleet Data Into Smarter Decisions
Fleet leaders have access to more operational data than ever, but disconnected systems and unclear metrics often slow decision-making instead of improving it. This article outlines five practical steps fleets can take to transform fragmented data into actionable insights that improve planning, safety, utilization, and long-term performance.
Read More →
Hybrids: Electrification Without the Challenges
For fleet managers, fuel is one of the biggest line items in the budget — and it's one hybrids can shrink without changing how your people work. Download the eBook to see the numbers, understand the technology, and get a step-by-step guide to making the switch.
Read More →
How NOV Uses Telematics to Improve Fleet Safety Across 160 Locations
James Victory of NOV discusses how the company manages fleet safety, maintenance, and telematics across more than 150 locations supporting oilfield operations throughout the U.S.
Read More →
Fleet Meets: Steven Santostasi
This edition of the Fleet Meets series features Steven Santostasi, the current TSP channel manager for Ford Pro.
Read More →
Why Fleet Managers Are Replacing Departmental Vehicles with Shared Motor Pools
Departmentally assigned vehicles often create hidden costs through underutilization, poor visibility, and increased administrative burden. This white paper explores how shared motor pool strategies help fleets reduce costs, improve accountability, and optimize vehicle utilization.
Read More →Soap Box Derby Challenge: Assembling the Crew
Meet Gabriel, Matthew, and Angel — the team helping bring this soap box derby build to life.
Read More →
BBL Fleet Acquires Velcor Leasing Corporation
BBL Fleet expanded its footprint in the fleet management industry with the acquisition of Velcor Leasing Corporation of Madison through a stock purchase agreement finalized Feb. 27, 2026.
Read More →
