Related: Consumer Reports Tested Active Driving Assistance Systems. Who Won?
3 Crash-Prevention Tech Advances to Expect Soon
Fleet owners always have safety top-of-mind. Here are three next-gen safety technology advances that are coming soon.

Automakers and suppliers are developing systems that will use a head-up display that can track a driver’s eye movements to ensure vital information is projected in their line of sight no matter where they look or how far they sit from the steering wheel.
Photo via Unsplash.com/Alessio Lin.
Today’s advanced driver assistance systems are already preventing collisions, but more powerful processors and sensors will usher in the next generation of safety advances, which will go even further to save lives and prevent injuries, according to a recent article from Consumer Reports (CR).
Fleet owners always have safety top-of-mind. Here are three of the crash-prevention advances to expect soon, according to the CR report:
Augmented Reality — These systems put vital information in the driver’s sight without directing their eyes away from the road, like standard gauges and other visual warnings do.
Automakers and suppliers are developing systems that will use a head-up display that can track a driver’s eye movements to ensure vital information is projected in their line of sight no matter where they look or how far they sit from the steering wheel. For example, these systems can show exactly where a navigation system says to turn, highlight a pedestrian waiting to cross, or warn of a stopped car ahead, according to CR.
Thermal Cameras — The big advantage to these cameras versus vision-based cameras is they are much better at detecting pedestrians in the dark. As many fleet managers know, pedestrian fatalities are up 46% over the past decade and 80% of pedestrian fatalities happen after dark, according to the National Highway Traffic Safety Administration (NHTSA).
Using an infrared heat sensor, thermal cameras can detect people in the dark or in low-light situations, even when they are attired in dark apparel, notes the report. Expect to see these cameras in new vehicles as early as 2025.
Advanced Driver Monitoring — The goal of this technology is to make sure motorists are focused on the road by using a combination of automation and sensors. Some of these systems can also detect whether a driver is unresponsive — due to a medical emergency, impairment or drowsiness, for example — and safely slow the vehicle and call for help, according to CR. For example, GM vehicles with Super Cruise can slow down and call for help if a driver is unresponsive.
CR’s experts say monitoring systems should at least be active when both speed and steering assistance are used because the driver risks becoming complacent. Moreover, the technology can also be used to detect behavior related to a health problem. In fact, NHTSA data shows an estimated 20,000 drivers annually crashed because of a medical emergency, such as a heart attack, seizure, or blackout behind the wheel.
More Safety

The Safest Fleets Aren’t the Ones with the Most Technology
You’ve made the telematics investment. Here’s how to capture the other half of its value and build the safest fleet on the road.
Read More →
Hidden in Plain Sight: Fleet Compliance Risks
Fleet compliance isn't just about having policies — it's about consistently enforcing them. This practical guide reveals six hidden compliance risks common in public sector and shared fleet operations and outlines proven strategies to improve visibility, accountability, and audit readiness
Read More →
NETS Sets 2026 Fleet Safety Benchmark Conference for Indianapolis
The Sept. 15–17 program will feature fleet benchmarking data, case studies, emerging technologies, and implementation strategies while running alongside the NSC Safety Congress & Expo.
Read More →
Off-the-Job Crashes Account for 43% of Employers’ $61.7 Billion Crash Burden
NETS quantifies costs dispersed across fleet, risk, HR, and other departments while providing new per-crash benchmarks for employers.
Read More →
Ram Recalls More Than 1.27 Million 1500 Pickups for Seat Belt Anchor Issue
The recall affects certain 2019-2026 Ram 1500 pickups that may have improperly attached second-row seat belt buckle anchors.
Read More →How Better Visibility Cut Speeding Violations by 48%
Fleet leaders don't need more data, they need clearer visibility into what the data is saying. This case study explores how one utility replaced speeding-event counts with a single metric — miles driven in violation — to strengthen safety and significantly reduce speeding violations.
Read More →
Operation Safe Driver Week: Why the Industry's Oldest Safety Campaign Still Matters to Fleets
A look at how a 2007 enforcement initiative became one of the most consequential weeks on the fleet safety calendar, and what it means for your drivers in 2026.
Read More →
Nexar-Nauto Merger Aims to Give Fleets Better Safety Intelligence Through Larger Driving Dataset
Stefan Heck tells Automotive Fleet that combining more than 10 billion miles of driving history with Nexar's AI models will give fleets deeper insights into driver risk and roadway conditions than either company could provide independently.
Read More →From Silos to Solutions: Relationship Management for Safer Fleets
From telematics adoption and driver accountability to policy consistency and risk mitigation, this episode breaks down what it really takes to build a safer fleet culture without slowing business down.
Read More →
IIHS Launches First Commercial Vehicle Safety Evaluations
The Insurance Institute for Highway Safety has begun evaluating heavy-duty pickups and cargo vans for driver protection. Which models earned top marks?
Read More →
