2016 Nissan Maxima Adds Driver Attention Alert
An amber coffee cup icon on the instrument panel lights up when the driver starts showing signs of drowsiness or inattention.

Nissan's Driver Attention Alert System. Photo courtesy of Nissan.

Nissan's Driver Attention Alert System. Photo courtesy of Nissan.
The redesigned 2016 model-year Nissan Maxima will offer Nissan's new Driver Attention Alert (DAA) system, which analyzes steering behavior to provide an alert if signs of drowsiness or inattention are detected.
An amber coffee cup icon on the instrument panel display lets the driver know when it’s probably time to take a break from driving.
DAA will be available on the 2016 Maxima as part of a suite of safety and driving aids. The system is available now on the new 2015 Murano crossover.
The debut of the new DAA-enabled Maxima at the New York International Auto Show is just in time for “Drowsy Driving Awareness Day” on April 6.
According to a November 2014 study by the AAA Foundation, 37 percent of drivers report having fallen asleep while driving at some point in their lives – with 11 percent having done so in the past year. Results of the survey suggest that drowsy drivers are also involved in approximately 300,000 crashes each year, 6,400 of them fatal. Driver fatigue and inattention also pose safety concerns, which the Driver Attention Alert system is intended to address.
Nissan’s DAA system adapts to each individual driver. The system monitors steering input patterns, using steering angle sensors, during a period of driving to establish a baseline. It continuously compares subsequent driving patterns to the baseline, using a statistical analysis of steering correction errors.
If the system detects driving behavior consistent with a drowsy driver, DAA uses an audible chime sound and displays the amber coffee cup with a message reading, “Take a break?” in the vehicle’s information display. The DAA includes logic to help address false detection, road curvatures, lane changes, braking and even poor road conditions.
DAA automatically resets when the engine is turned off. The driver can also opt to turn off DAA.
Nissan has also announced pricing for the 2016 Maxima, which will start at $33,235. The Maxima will be offered in five trims including the S, SV, SL, SR, and Platinum.
More Safety

Managing Road Risk at Scale: Why Fleet Safety Needs a Data-Driven Framework
Insights from the FIA Road and Driver Safety Indexes reveal how to manage road risk on a larger scale.
Read More →
Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk
Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.
Read More →
Coaching Is Not Training, Even When AI Is Doing It
AI-powered safety platforms can detect risky behaviors and deliver immediate feedback. But effective driver development still requires a foundation of training followed by coaching that reinforces those skills.
Read More →
How Emotions Behind the Wheel Can Affect Fleet Safety
During National Safety Month, fleets are encouraged to look beyond distracted driving and recognize how stress, fatigue, and emotional well-being influence driver performance and crash risk.
Read More →
Nominations Open for 2026 Fleet Safety Award
Nominations have officially opened for the 2026 Fleet Safety Award Winner.
Read More →
Turning Connected Vehicle Data Into Decisions That Matter
Fleet leaders have more data than ever, but turning that data into clear, actionable decisions remains a challenge. This white paper shows how leading organizations are using connected vehicle data to improve safety, reduce costs, and optimize fleet performance. Learn how to turn insight into action across your fleet.
Read More →
Cameras, Safety and Insurance: From Reactive Claims to Real-time Prevention
Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Learn more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab.
Read More →
NAFA Fleet Safety Symposium to Collocate With 2026 Fleet Forward Conference
The daylong certificate program will precede the Fleet Forward Conference at the Gaylord National Harbor in Maryland.
Read More →
The Distractions You Can’t Turn Off: What Drivers Face Outside the Vehicle
Fleet drivers face constant visual, cognitive, and environmental interruptions the moment they hit the road. From roadside chaos to mental fatigue and digital overload, today’s biggest driving risks often come from outside the vehicle itself.
Read More →
FLASH Weather AI Launches First Deep-Learning Hail Prediction Model With High-Resolution Forecasting
FLASH Weather AI has launched a first-of-its-kind hail prediction model capable of forecasting hail size and arrival time at 1-kilometer resolution up to 55 minutes ahead, giving fleets and insurers critical time to prepare for severe storms.
Read More →
