Automotive Fleet
MenuMENU
SearchSEARCH

2016 Nissan Maxima Adds Driver Attention Alert

An amber coffee cup icon on the instrument panel lights up when the driver starts showing signs of drowsiness or inattention.

by Staff
April 1, 2015
2016 Nissan Maxima Adds Driver Attention Alert

Nissan's Driver Attention Alert System. Photo courtesy of Nissan.

2 min to read


Nissan's Driver Attention Alert System. Photo courtesy of Nissan.

The redesigned 2016 model-year Nissan Maxima will offer Nissan's new Driver Attention Alert (DAA) system, which analyzes steering behavior to provide an alert if signs of drowsiness or inattention are detected.

An amber coffee cup icon on the instrument panel display lets the driver know when it’s probably time to take a break from driving.

Ad Loading...

DAA will be available on the 2016 Maxima as part of a suite of safety and driving aids. The system is available now on the new 2015 Murano crossover.

The debut of the new DAA-enabled Maxima at the New York International Auto Show is just in time for “Drowsy Driving Awareness Day” on April 6.

According to a November 2014 study by the AAA Foundation, 37 percent of drivers report having fallen asleep while driving at some point in their lives – with 11 percent having done so in the past year. Results of the survey suggest that drowsy drivers are also involved in approximately 300,000 crashes each year, 6,400 of them fatal. Driver fatigue and inattention also pose safety concerns, which the Driver Attention Alert system is intended to address.

Nissan’s DAA system adapts to each individual driver. The system monitors steering input patterns, using steering angle sensors, during a period of driving to establish a baseline. It continuously compares subsequent driving patterns to the baseline, using a statistical analysis of steering correction errors.

If the system detects driving behavior consistent with a drowsy driver, DAA uses an audible chime sound and displays the amber coffee cup with a message reading, “Take a break?” in the vehicle’s information display. The DAA includes logic to help address false detection, road curvatures, lane changes, braking and even poor road conditions.

Ad Loading...

DAA automatically resets when the engine is turned off. The driver can also opt to turn off DAA.

Nissan has also announced pricing for the 2016 Maxima, which will start at $33,235. The Maxima will be offered in five trims including the S, SV, SL, SR, and Platinum.

More Safety

A shot of a Volvo electric vehicle with a man charging it in front of a residence.
SponsoredAugust 1, 2026

Top 50 Executive Fleets

It is that time of year again! Time for the 2026 list of the Top 50 Executive Fleets, presented by Automotive Fleet and Volvo as part of its annual Fleet 500. Download now to see this year's list of companies!

Read More →
Promotional graphic for a Utilimarc guide titled How Better Visibility Cut Speeding Violations by 48% featuring a call-to-action to download the guide.
SponsoredJuly 17, 2026

How Better Visibility Cut Speeding Violations by 48%

Fleet leaders don't need more data, they need clearer visibility into what the data is saying. This case study explores how one utility replaced speeding-event counts with a single metric — miles driven in violation — to strengthen safety and significantly reduce speeding violations.

Read More →
Smiling commercial truck driver gives a thumbs-up from inside a tractor cab during Operation Safe Driver Week 2026, highlighting fleet safety, responsible driving and enforcement awareness.
Safetyby Judie NuskeyJuly 16, 2026

Operation Safe Driver Week: Why the Industry's Oldest Safety Campaign Still Matters to Fleets

A look at how a 2007 enforcement initiative became one of the most consequential weeks on the fleet safety calendar, and what it means for your drivers in 2026.

Read More →
Ad Loading...
Nexar and nauto logos
Safetyby StaffJuly 13, 2026

Nexar-Nauto Merger Aims to Give Fleets Better Safety Intelligence Through Larger Driving Dataset

Stefan Heck tells Automotive Fleet that combining more than 10 billion miles of driving history with Nexar's AI models will give fleets deeper insights into driver risk and roadway conditions than either company could provide independently.

Read More →
A black square with white color font text
SponsoredJuly 2, 2026

From Silos to Solutions: Relationship Management for Safer Fleets

From telematics adoption and driver accountability to policy consistency and risk mitigation, this episode breaks down what it really takes to build a safer fleet culture without slowing business down.

Read More →
IIHS HLDI text overlaid on the trunks of pick up trucks.
Safetyby Chris BrownJuly 2, 2026

IIHS Launches First Commercial Vehicle Safety Evaluations

The Insurance Institute for Highway Safety has begun evaluating heavy-duty pickups and cargo vans for driver protection. Which models earned top marks?

Read More →
Ad Loading...
A blue and white Automotive Fleet podcast logo
SafetyJuly 1, 2026

Reducing Risk by Eliminating Phone Use Behind the Wheel

Hosted with the cofounder of Lifesaver Mobile, this episode addresses phone use behind the wheel and how to design a driving environment that actually helps prevents accidents.

Read More →
Two people sit across from each other at a desk during a business meeting. One person, wearing a white shirt, has their hands folded while the other gestures with a pen toward documents clipped to a clipboard. Additional paperwork and a calculator are visible on the table, suggesting a discussion involving contracts, finances, or administrative paperwork. Sunlight filters through window blinds in the background, creating a professional office setting.
TelematicsJuly 1, 2026

Cameras, Safety and Insurance: From Reactive Claims to Real-Time Prevention (Part 2 of 2)

Part Two: Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Continue learning more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab

Read More →
An Automotive Fleet podcast thumbnail
SafetyJune 26, 2026

How 5-Second Telematics Data Is Changing Fleet Safety

This episode connects with Steve Santostasi of Ford Pro and covers how a few seconds of data can make a difference in fleet safety.

Read More →
Ad Loading...
Technician inspecting a vehicle engine during maintenance as fleets prepare for summer heat, focusing on battery health, cooling systems, and preventing downtime.
Maintenanceby Faith HowellJune 18, 2026

The Two Biggest Summer Downtime Threats for Fleets

A conversation with a maintenance expert reveals the two most common summer maintenance pains and how to prevent them.

Read More →