Automotive Fleet
MenuMENU
SearchSEARCH

2016 Nissan Maxima Adds Driver Attention Alert

An amber coffee cup icon on the instrument panel lights up when the driver starts showing signs of drowsiness or inattention.

by Staff
April 1, 2015
2016 Nissan Maxima Adds Driver Attention Alert

Nissan's Driver Attention Alert System. Photo courtesy of Nissan.

2 min to read


Nissan's Driver Attention Alert System. Photo courtesy of Nissan.

The redesigned 2016 model-year Nissan Maxima will offer Nissan's new Driver Attention Alert (DAA) system, which analyzes steering behavior to provide an alert if signs of drowsiness or inattention are detected.

Ad Loading...

An amber coffee cup icon on the instrument panel display lets the driver know when it’s probably time to take a break from driving.

Ad Loading...

DAA will be available on the 2016 Maxima as part of a suite of safety and driving aids. The system is available now on the new 2015 Murano crossover.

The debut of the new DAA-enabled Maxima at the New York International Auto Show is just in time for “Drowsy Driving Awareness Day” on April 6.

According to a November 2014 study by the AAA Foundation, 37 percent of drivers report having fallen asleep while driving at some point in their lives – with 11 percent having done so in the past year. Results of the survey suggest that drowsy drivers are also involved in approximately 300,000 crashes each year, 6,400 of them fatal. Driver fatigue and inattention also pose safety concerns, which the Driver Attention Alert system is intended to address.

Nissan’s DAA system adapts to each individual driver. The system monitors steering input patterns, using steering angle sensors, during a period of driving to establish a baseline. It continuously compares subsequent driving patterns to the baseline, using a statistical analysis of steering correction errors.

If the system detects driving behavior consistent with a drowsy driver, DAA uses an audible chime sound and displays the amber coffee cup with a message reading, “Take a break?” in the vehicle’s information display. The DAA includes logic to help address false detection, road curvatures, lane changes, braking and even poor road conditions.

Ad Loading...

DAA automatically resets when the engine is turned off. The driver can also opt to turn off DAA.

Nissan has also announced pricing for the 2016 Maxima, which will start at $33,235. The Maxima will be offered in five trims including the S, SV, SL, SR, and Platinum.

More Safety

Two AEB test cars drive toward one another
Safety•by News/Media Release•November 13, 2026

AAA Testing Finds Gaps in Intersection AEB Crash Prevention

Testing of four 2026 model-year vehicles found that automatic emergency braking prevented collisions in standardized intersection scenarios, but three vehicles failed to avoid crashes when another vehicle turned into their path.

Read More →
A blurred SUV travels along a mountain highway at sunset beneath the message “Good Data Doesn’t Automatically Mean a Safer Fleet” from Automotive Fleet magazine.
Safety•by Faith Howell•November 6, 2026

Which Fleet Types Have the Highest Severe Speeding Rates?

New research from SambaSafety finds significant differences in speeding rates across fleet industries, even as nearly 90% of surveyed fleets report using telematics.

Read More →
A computer and pad lock with "Cyberattack Contingency Plan" text overlay
Safety•by Jeanny Abraham•November 6, 2026

When a Cyberattack Hits Your Fleet: What Happens Next?

“You have two opportunities to test your plans: when you choose or when the threat actor chooses.” A cybersecurity expert reveals what fleet managers need to know before a cyberattack puts their operations at risk — and why the decisions made in the first moments can shape the entire recovery.

Read More →
Ad Loading...
Safe Driving on Halloween over spooky fall road
Safety•by Staff•October 25, 2026

Tips for Driving Safely on Halloween Night

This video features a reminder from the Connecticut Department of Transportation (DOT) and the Connecticut Police Chiefs Association, urging drivers to prioritize safety this Halloween.

Read More →
a crash test dummy in a car
Safety•by Jeanny Abraham•October 22, 2026

IIHS Crash Avoidance Tests Reveal Safety Gaps in Cargo Vans and Work Trucks

New IIHS crash avoidance ratings show uneven performance among cargo vans and heavy-duty pickups, with most struggling to avoid vehicle-to-vehicle collisions.

Read More →
AN AF news recap thumbnail
Safety•by Faith Howell•October 16, 2026

What’s Next for Fleet? Safety, AI & Industry Recognition | AF News Recap

Could your company's culture be encouraging distracted driving? This week, we're exploring how workplace expectations affect driver safety, what AI, EVs, and autonomous vehicles could mean for the future of fleet management, and how fleet professionals can strengthen their award nominations.

Read More →
Ad Loading...
a man driving with a cell phone in his hand.
Safety•by Jeanny Abraham•October 14, 2026

Does Your Fleet's Culture Encourage Distracted Driving?

What happens when the people responsible for enforcing safety rules are the ones setting the wrong example? The answer may reveal why some of the biggest risks to fleet drivers have little to do with what's written in the employee handbook.

Read More →
Motorq Whitepaper Cover - Fleet Managers Ultimate Playbook
Sponsored•October 1, 2026

Fleet Manager’s Ultimate Playbook: Navigating the New Standard in OEM Connectivity

Rising operating costs, driver safety concerns, and unplanned downtime are putting unprecedented pressure on modern fleets. Discover how fleet managers use embedded OEM connectivity and real-time vehicle data to cut TCO, prevent downtime, and protect drivers without aftermarket telematics hardware.

Read More →
An AF news recap thumbnail with a woman pointing at the title "From driver well-being to EV charging"
Safety•by Faith Howell•September 21, 2026

From Driver Well-Being to EV Charging | AF News Recap

Mental health belongs in the fleet safety conversation. This week, we’re looking at five ways fleets can support employee well-being before a crisis, plus Holman’s expansion in Mexico, new one-day Fleet Forward passes, and why EV charging demand is outpacing infrastructure growth.

Read More →
Ad Loading...
Nexar and nauto logos
Safety•by Staff•September 15, 2026

Nexar-Nauto Merger Aims to Give Fleets Better Safety Intelligence Through Larger Driving Dataset

Stefan Heck tells Automotive Fleet that combining more than 10 billion miles of driving history with Nexar's AI models will give fleets deeper insights into driver risk and roadway conditions than either company could provide independently.

Read More →