ATLANTA - NAPA AUTO PARTS and the National Institute for Automotive Service Excellence (ASE) have named Paul Marquardt the 2010 NAPA/ASE Technician of the Year.

Marquardt, who owns Northwood's Auto Techs in Rhinelander, Wis., was recognized with the annual award for his excellence in the automotive repair and maintenance industry. Marquardt is a master automotive technician with an L1 certification and a certified service consultant. Training is important to Marquardt, as evidenced by his own automotive education and his leadership to educate others. All three of the full-time technicians at his shop are ASE Master Automotive Technicians. Also, his business is a AAA Approved Auto Repair Facility and an ASE Blue Seal of Excellence Shop.

"Marquardt has been recognized for his dedication to our industry and impressive community involvement by the judging panel of ASE, trade press, university and aftermarket industry association representatives," said NAPA President Bob Susor. "Marquardt is very deserving of this honor and represents NAPA and our industry well."

With more than 30 years experience in the automotive industry, Marquardt got his start working after school at a gas station. He began working full-time at the station in 1979 and purchased the business in 1990 with his wife, Karen. In 1994, they removed the tanks to focus the operation on auto repair and expanded the business in 1995. At that time, they decided that aligning with a strong brand and supplier was important to future success, so Marquardt joined the NAPA AutoCare program. Since then, he has maximized his partnership with NAPA by utilizing NAPA programs and AutoCare enhancements to drive car count and increase the bottom line.

Marquardt is also involved in his community. He has served as president of the local Jaycees, district director for the state of Wisconsin Jaycees, head instructor for a non-profit martial arts school and a member of the Northwood's Aviation Association. As a part-time pilot, Marquardt educated local Boy Scouts about basic flight instruction and mechanics of flight.

Marquardt currently resides in Rhinelander, Wis. with his wife, Karen.