Automotive Fleet
MenuMENU
SearchSEARCH

2010 Mercedes-Benz E-Class Addresses Drowsy Driving

MONTVALE, N.J. --- Drowsy driving is one of the most vexing problems involving traffic safety, with more than 60 percent of working Americans admitting to driving while feeling sleepy and 37 percent to actually falling asleep at the wheel in the past year.

by Staff
June 23, 2009
4 min to read


MONTVALE, N.J. --- Drowsy driving is one of the most vexing problems involving traffic safety, with more than 60 percent of working Americans admitting to driving while feeling sleepy and 37 percent to actually falling asleep at the wheel in the past year, according to the 2008 National Sleep Foundation's Sleep in America poll. The all-new 2010 Mercedes-Benz E-Class addresses this growing issue with drowsy driving technology called Attention Assist. 

"Most drivers underestimate the dangers of drowsy driving," said Darrel Drobnich, chief program officer of the National Sleep Foundation. "While nothing replaces a good night's sleep, new automotive technologies that make drivers aware of their lack of alertness can make a significant difference in the number of tragic incidents that occur on American roads." 

Ad Loading...

Drowsy driving causes more than 100,000 police-reported crashes, resulting in 1,550 deaths and another 71,000 injuries each year, according to the National Highway Traffic Safety Administration. The problem is significant enough that several states are considering legislation that would allow police to charge drowsy drivers with criminal negligence. New Jersey is currently the only state that specifically criminalizes drowsy driving in a fatal crash by classifying it as recklessness under its vehicular homicide statute. 

For this reason, Mercedes-Benz said it created Attention Assist, a drowsiness-detection system that's standard equipment on the new 2010 E-Class. Several years of research and engineering by Mercedes-Benz revealed that drowsy drivers have trouble steering a precise course in their lane, making minor steering errors that are often corrected quickly and abruptly. This effect occurs at an early stage when drowsiness kicks in -- often before the dangerous microsleep phase. 

Mercedes-Benz closely studied the physiological indicators in more than 550 male and female drivers that occur when fatigue becomes a factor when driving. These in-depth studies led to the development of technology to monitor driver and vehicle variables and provide a safety alert if drowsy driving is detected. 

The Attention Assist system includes highly sensitive sensors that continuously monitor and observe the driver's steering behavior across 70 different parameters that prove to be a very strong measure of the driver's condition. Among the monitors is a highly sensitive steering angle sensor that recognizes patterns of minor steering corrections. Once the system recognizes a drowsy driving pattern, it emits an audible and visible warning -- in the form of an espresso cup icon in the instrument cluster. 

Research has identified the following groups as high-risk for drowsy driving: 

Ad Loading...
  • Young people -- Sleep-related crashes are most common in young people, who tend to stay up late, sleep too little and drive at night. People 25 years old and under account for 55 percent of fall-asleep crashes, with 78 percent being caused by male drivers.

  • Shift workers -- Night shift workers are six times more likely to fall asleep at the wheel, and those working more than 60 hours a week are four times more likely. Business travelers who spend many hours driving as part of their job or encounter jet lag after long flights are also at serious risk for drowsy driving.

  • Commercial drivers -- They account for at least 15 percent of all fatigue-related crashes. They often drive high mileage trips and drive at night when the body is sleepiest.

  • Drivers with undiagnosed or untreated sleeping disorders -- People with such disorders as obstructive sleep apnea have up to a seven times increased risk of falling asleep at the wheel. Sleep apnea occurs in 4 percent of middle-aged men and 2 percent of middle-aged women. Most people with this sleep and breathing disorder remain undiagnosed.

At one time or another, fatigue affects all drivers. Anyone who drives is at risk of falling asleep at the wheel. Just like alcohol and drugs, fatigue impairs judgment, mood, reaction times and driving performance. In fact, studies show that being awake for more than 20 hours results in an impairment equal to a blood alcohol concentration (BAC) of 0.08%, the legal limit in all states. 

Short naps and caffeine can improve alertness and driving performance. If a driver feels sleepy, taking a 15-minute nap followed by ingesting the amount of caffeine in two cups of coffee can help ward off the effects of fatigue for a couple hours. A nap and caffeine is not a substitute for a good night's sleep, but they may keep a driver alert until he or she can get to a stop for the night. 

More Safety

Cover of the AgileFleet white paper "Hidden in Plain Sight: Fleet Compliance Risks" with the AgileFleet logo and a photo of fleet vehicles parked outside a government building.
SponsoredAugust 7, 2026

Hidden in Plain Sight: Fleet Compliance Risks

Fleet compliance isn't just about having policies — it's about consistently enforcing them. This practical guide reveals six hidden compliance risks common in public sector and shared fleet operations and outlines proven strategies to improve visibility, accountability, and audit readiness

Read More →
conference attendees watching a speaker
Safetyby StaffAugust 6, 2026

NETS Sets 2026 Fleet Safety Benchmark Conference for Indianapolis

The Sept. 15–17 program will feature fleet benchmarking data, case studies, emerging technologies, and implementation strategies while running alongside the NSC Safety Congress & Expo.

Read More →
NETS crash statistics overlaying an accident photo
Safetyby Chris BrownAugust 5, 2026

Off-the-Job Crashes Account for 43% of Employers’ $61.7 Billion Crash Burden

NETS quantifies costs dispersed across fleet, risk, HR, and other departments while providing new per-crash benchmarks for employers.

Read More →
Ad Loading...
red ram recall image
Safetyby Faith HowellAugust 3, 2026

Ram Recalls More Than 1.27 Million 1500 Pickups for Seat Belt Anchor Issue

The recall affects certain 2019-2026 Ram 1500 pickups that may have improperly attached second-row seat belt buckle anchors.

Read More →
Promotional graphic for a Utilimarc guide titled How Better Visibility Cut Speeding Violations by 48% featuring a call-to-action to download the guide.
SponsoredJuly 17, 2026

How Better Visibility Cut Speeding Violations by 48%

Fleet leaders don't need more data, they need clearer visibility into what the data is saying. This case study explores how one utility replaced speeding-event counts with a single metric — miles driven in violation — to strengthen safety and significantly reduce speeding violations.

Read More →
Smiling commercial truck driver gives a thumbs-up from inside a tractor cab during Operation Safe Driver Week 2026, highlighting fleet safety, responsible driving and enforcement awareness.
Safetyby Judie NuskeyJuly 16, 2026

Operation Safe Driver Week: Why the Industry's Oldest Safety Campaign Still Matters to Fleets

A look at how a 2007 enforcement initiative became one of the most consequential weeks on the fleet safety calendar, and what it means for your drivers in 2026.

Read More →
Ad Loading...
Nexar and nauto logos
Safetyby StaffJuly 13, 2026

Nexar-Nauto Merger Aims to Give Fleets Better Safety Intelligence Through Larger Driving Dataset

Stefan Heck tells Automotive Fleet that combining more than 10 billion miles of driving history with Nexar's AI models will give fleets deeper insights into driver risk and roadway conditions than either company could provide independently.

Read More →
A black square with white color font text
SponsoredJuly 2, 2026

From Silos to Solutions: Relationship Management for Safer Fleets

From telematics adoption and driver accountability to policy consistency and risk mitigation, this episode breaks down what it really takes to build a safer fleet culture without slowing business down.

Read More →
IIHS HLDI text overlaid on the trunks of pick up trucks.
Safetyby Chris BrownJuly 2, 2026

IIHS Launches First Commercial Vehicle Safety Evaluations

The Insurance Institute for Highway Safety has begun evaluating heavy-duty pickups and cargo vans for driver protection. Which models earned top marks?

Read More →
Ad Loading...
A blue and white Automotive Fleet podcast logo
SafetyJuly 1, 2026

Reducing Risk by Eliminating Phone Use Behind the Wheel

Hosted with the cofounder of Lifesaver Mobile, this episode addresses phone use behind the wheel and how to design a driving environment that actually helps prevents accidents.

Read More →