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Lauren Fletcher

VP of Content

Lauren Fletcher has been a leading voice in the truck and commercial fleet industry since 2006. As Vice President of Content at Bobit, she oversees the content strategy for key brands spanning the fleet, trucking, transportation, dealer, and police sectors, including Work Truck.

Her expertise in alternative fuels, telematics, vehicle maintenance, safety, upfitting, and productivity has made her a trusted authority. Fletcher has penned and edited thousands of articles that provide practical and strategic insights, helping fleet managers navigate the complexities of modern fleet management.

Her popular 'Chatty Chassis' blog encourages readers to challenge industry norms, while her 'Truck Chat' video series drives conversations on efficient fleet operations. Whether tackling emerging trends, spotlighting vehicles, or interviewing industry leaders, Fletcher’s content offers invaluable guidance for fleet professionals.

As a recognized thought leader, Fletcher has moderated or presented at top industry events like Work Truck Exchange, Work Truck Week, DeliveryCon, and the Production Engine Remanufacturers Association (PERA). She frequently moderates Work Truck webinars, providing a platform for industry discussions.

Her byline is seen across major fleet and automotive publications, including Automotive FleetGovernment Fleet, School Bus Fleet,Heavy Duty Trucking, and more.

An avid hot rod enthusiast, Fletcher’s passion for vehicles, from classic cars to the latest work trucks, enriches her unique perspective. She continues to be a go-to resource for fleet managers and industry professionals, delivering insights on the ever-evolving commercial vehicle landscape.

Have an article idea, news tip, or industry challenge? Reach out today!

Newsby Lauren FletcherJanuary 18, 2019

Ford Talks Electric F-Series

In a press conference in Detroit, Jim Farley, group vice president for marketing and sales at Ford, made a big announcement, stating that the automaker would be electrifying the F-Series.

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Articlesby Lauren FletcherJanuary 11, 2019

Work Truck Show 2019 Product Preview

More than 500,000 square feet of exhibit space can be daunting to even the seasoned Work Truck Show attendee. Here are a few items you won’t want to miss when you check out the show March 5-8 in Indianapolis.

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Articlesby Lauren FletcherDecember 20, 2018

Women in Fleet: Meet Brink's Kelli White

With two decades of fleet experience, White has an in-depth understanding of what it takes to manage a well-run fleet.

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Articlesby Lauren FletcherDecember 7, 2018

Everything You Need to Know About Renewable Diesel

A cleaner burning, next-generation synthetic fuel, renewable diesel use and demand is growing.

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ArticlesCover Storyby Lauren FletcherDecember 6, 2018

Truck Accidents Continue to Rise

Overall, accident rates are continuing a steady rise, with many leaning toward technology in the hope of reducing rates.

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Articlesby Lauren FletcherNovember 30, 2018

Women in Fleet: Wheels' Laura Jozwiak

Falling into fleet, Jozwiak has worked hard through the many levels of our industry due to her tenacity and absolute love of the industry.

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Articlesby Lauren FletcherNovember 7, 2018

Learning About Propane with Clean Cities

Pacific Northwest fleet managers were given a crash course focused on propane autogas trends, technology, and more.

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Articlesby Lauren FletcherOctober 30, 2018

Women in Fleet: Nationwide's Gail Watson

Involved in fleet for more than four decades, Gail Watson enjoys the uniqueness of the fleet industry, always looking forward to new developments.

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Newsby Lauren FletcherOctober 15, 2018

Pacific Northwest NAFA Holds Propane Autogas Lunch & Learn

The Pacific Northwest Chapter of The NAFA Fleet Management Association (NAFA) held its chapter meeting on Oct. 10 at the World of Speed Museum in Wilsonville, Ore.

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Articlesby Lauren FletcherOctober 9, 2018

Ford Discusses Vehicle Lineup Shift

Earlier this year, the automaker announced a major change to its vehicle portfolio, shifting to around 90% trucks, utilities, and commercial vehicles by 2020.

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