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Lauren Fletcher

VP of Content

Lauren Fletcher has been a leading voice in the truck and commercial fleet industry since 2006. As Vice President of Content at Bobit, she oversees the content strategy for key brands spanning the fleet, trucking, transportation, dealer, and police sectors, including Work Truck.

Her expertise in alternative fuels, telematics, vehicle maintenance, safety, upfitting, and productivity has made her a trusted authority. Fletcher has penned and edited thousands of articles that provide practical and strategic insights, helping fleet managers navigate the complexities of modern fleet management.

Her popular 'Chatty Chassis' blog encourages readers to challenge industry norms, while her 'Truck Chat' video series drives conversations on efficient fleet operations. Whether tackling emerging trends, spotlighting vehicles, or interviewing industry leaders, Fletcher’s content offers invaluable guidance for fleet professionals.

As a recognized thought leader, Fletcher has moderated or presented at top industry events like Work Truck Exchange, Work Truck Week, DeliveryCon, and the Production Engine Remanufacturers Association (PERA). She frequently moderates Work Truck webinars, providing a platform for industry discussions.

Her byline is seen across major fleet and automotive publications, including Automotive FleetGovernment Fleet, School Bus Fleet,Heavy Duty Trucking, and more.

An avid hot rod enthusiast, Fletcher’s passion for vehicles, from classic cars to the latest work trucks, enriches her unique perspective. She continues to be a go-to resource for fleet managers and industry professionals, delivering insights on the ever-evolving commercial vehicle landscape.

Have an article idea, news tip, or industry challenge? Reach out today!

Articlesby Lauren FletcherSeptember 28, 2018

Women in Fleet: Meet Weatherford's Pierce

With a matter-of-fact, no-nonsense personality, Lee Pierce of Weatherford International is driven by data and bottom-line results.

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Articlesby Lauren FletcherAugust 28, 2018

Women in Fleet: Meet Geotab's Susan Miller

Motivated by people and change, Miller has been involved in fleet for almost four decades in a variety of roles.

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Articlesby Lauren FletcherAugust 8, 2018

How to Leverage Data & Take Action Today

Once you know what data points are the most important to analytics, the next step is leveraging and utilizing the data to act.

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ArticlesCover Storyby Lauren FletcherAugust 6, 2018

How to Optimize Truck Routing

Vehicle routing is a challenging, yet key component in many vocational truck fleets. Optimizing routes is especially important for delivery and service fleets.

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Articlesby Lauren FletcherJuly 26, 2018

Women in Fleet: Meet PARS CEO Rasmussen

A strong love of fleet keeps Rasmussen motivated to continue to build her company and support others in the fleet industry.

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Articlesby Lauren FletcherJuly 10, 2018

How to Better Understand Data in Truck Fleets

Before data can be used, it’s important to understand what points and information are the most important and why.

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Articlesby Lauren FletcherJune 26, 2018

Women in Fleet: Meet MORSCO's McAdams

McAdams is driven by challenge and the continued pursuit of knowledge. From accountant to fleet manager, McAdams has a love of fleet.

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Articlesby Lauren FletcherJune 6, 2018

A Century of Chevrolet Truck History

Chevrolet Trucks has made a huge impact on the truck and fleet industry today. From trucks with 45 lb.-ft. of torque in 1918 to the workhorses of today, Chevrolet trucks have come a long way.

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Articlesby Lauren FletcherMay 23, 2018

Women in Fleet: Meet GM's Jennifer Costabile

With an eye toward the future, Costabile focuses on relationship building, networking, and growth.

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Articlesby Lauren FletcherMay 7, 2018

Roush CleanTech President to Stay Focused on Classes 4-7

After helping start the company in 2010, Mouw is now at the helm of the alternative-fuel vehicle technology company and shares his vision and plans for the future.

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