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Lauren Fletcher

VP of Content

Lauren Fletcher has been a leading voice in the truck and commercial fleet industry since 2006. As Vice President of Content at Bobit, she oversees the content strategy for key brands spanning the fleet, trucking, transportation, dealer, and police sectors, including Work Truck.

Her expertise in alternative fuels, telematics, vehicle maintenance, safety, upfitting, and productivity has made her a trusted authority. Fletcher has penned and edited thousands of articles that provide practical and strategic insights, helping fleet managers navigate the complexities of modern fleet management.

Her popular 'Chatty Chassis' blog encourages readers to challenge industry norms, while her 'Truck Chat' video series drives conversations on efficient fleet operations. Whether tackling emerging trends, spotlighting vehicles, or interviewing industry leaders, Fletcher’s content offers invaluable guidance for fleet professionals.

As a recognized thought leader, Fletcher has moderated or presented at top industry events like Work Truck Exchange, Work Truck Week, DeliveryCon, and the Production Engine Remanufacturers Association (PERA). She frequently moderates Work Truck webinars, providing a platform for industry discussions.

Her byline is seen across major fleet and automotive publications, including Automotive Fleet, Government Fleet, School Bus Fleet,Heavy Duty Trucking, and more.

An avid hot rod enthusiast, Fletcher’s passion for vehicles, from classic cars to the latest work trucks, enriches her unique perspective. She continues to be a go-to resource for fleet managers and industry professionals, delivering insights on the ever-evolving commercial vehicle landscape.

Have an article idea, news tip, or industry challenge? Reach out today!

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Articles•Cover Story•by Lauren Fletcher•May 6, 2019

Nissan's 2019 Titan XD: A Multi-Function Workhorse

The 2019 Nissan Titan XD stakes out a unique position between traditional heavy-duty and light-duty pickup trucks, offering the towing and hauling capability of larger, more expensive models — with fuel-efficiency and affordability closer to a 1/2-ton pickup.

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Articles•by Lauren Fletcher•April 29, 2019

Women in Fleet: Utilimaster's Costello

Driven by a desire for continuous change and continuous improvement, Costello is a driving force in the fleet industry today.

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Articles•Cover Story•by Lauren Fletcher•April 5, 2019

Ford F-550 Super Duty: Commercial Truck of the Year

A perennial fleet favorite, Ford’s F-550 is getting some updates including powertrain options and new technology moving into 2020.

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Articles•Cover Story•by Lauren Fletcher•March 27, 2019

Women in Fleet: Meet JLL's Sheri Hardesty

Taking a global look at the industry after more than 35 years involved in the fleet management side, Hardesty enjoys a challenge (and a good laugh).

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News•by Lauren Fletcher•March 19, 2019

Goodyear Partners with YourMechanic for Fleet Services

The Goodyear Tire & Rubber Company has partnered with YourMechanic as a tires and installation provider to YourMechanic’s mobility and fleet clients nationwide.

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Articles•by Lauren Fletcher•March 11, 2019

Predictive Maintenance: Tell Me Something I Don’t Know

Preventive maintenance programs are yesterday’s news. Tomorrow’s fleet manager is working on predicting issues before they even occur.

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News•by Lauren Fletcher•March 5, 2019

Ford's F-550 Wins Commercial Truck of the Year

The Ford F-550 Super Duty chassis cab was named Work Truck’s Commercial Truck of the Year at The Work Truck Show.

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News•by Lauren Fletcher•March 5, 2019

Ford Adds F-600 to Super Duty Chassis Cab Lineup

Ford's new F-600 Super Duty chassis cab fills the slot between the F-550 and F-650 work trucks.

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Articles•Cover Story•by Lauren Fletcher•March 4, 2019

Remarketing in 2018: Minimal Depreciation & Stable Prices

A steady supply, thriving shipping market, and increased demand helped stabilize wholesale values going into 2019.

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Articles•by Lauren Fletcher•February 27, 2019

Women in Fleet: Pulse's Lori Olson

With an aim to help keep drivers safer on the road, Olson’s drive for success and jump-right-in attitude is making her a name to know in fleet.

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