Understanding and Avoiding Distracted Driving
Five seconds is the average time a person looks down at a cell phone to text or email — the equivalent of driving the length of an entire football field at 55 mph with one's eyes closed.

Coach your fleet drivers on these four tips to reduce the safety risk caused by distraction in its myriad forms.
Screenshot via Travelers/YouTube.
Inattention is a factor in up to 25% of all vehicle crashes, according to the National Highway Traffic Safety Administration. Distracted driving remains one of the most serious concerns on our roadways today.
April is Distracted Driving Awareness Month, making it the ideal time to remind your drivers of the dangers of distracted driving as well as tips on how to avoid it.
Research shows that distracted drivers are two times to 48 times more likely to get into a collision. For example, texting, emailing or surfing the internet while behind the wheel increases the driver's chances of getting into an accident by 23 times. Moreover, cell phone use is reported in over 18% of distracted driving fatalities.
Remind your drivers of this fact: Five seconds is the average time a person looks down at a cell phone to text or email — the equivalent of driving the length of an entire football field at 55 mph with one's eyes closed.
To avoid distracted driving, experts offer the following four tips.
Familiarize Yourself with Vehicle Systems
Take the time to understand everything about your vehicle's systems before you start the engine so you are not struggling to figure out how to work something once the vehicle is in motion.
Adjust Mirrors and Comfort Features
Whether it's the air conditioning, heated seats or a music play list, set it up before you hit the road.
Understand the Types of Distractions
The three kinds of distractions include:
Visual distractions: These are the distractions that make you take your eyes off the road such as inputting an address in the GPS, placing a call, or reading a text.
Cognitive distractions: This refers to anything that removes your mind from the task of driving, such as answering an incoming call, frustration with traffic or other drivers, or even daydreaming.
Manual distractions: This can be anything that requires you to take your hands off the wheel such as picking up something you drop, eating, grooming, or plugging in a power adapter.
Avoid External Distractions
Rubbernecking as you approach an accident, window-shopping as you pass a mall, looking at scenery, or searching for an address are all forms of distracted driving. To stay safe, make sure to avoid all of these behaviors while operating your vehicle.
More Safety

Top 50 Executive Fleets
It is that time of year again! Time for the 2026 list of the Top 50 Executive Fleets, presented by Automotive Fleet and Volvo as part of its annual Fleet 500. Download now to see this year's list of companies!
Read More →How Better Visibility Cut Speeding Violations by 48%
Fleet leaders don't need more data, they need clearer visibility into what the data is saying. This case study explores how one utility replaced speeding-event counts with a single metric — miles driven in violation — to strengthen safety and significantly reduce speeding violations.
Read More →
Operation Safe Driver Week: Why the Industry's Oldest Safety Campaign Still Matters to Fleets
A look at how a 2007 enforcement initiative became one of the most consequential weeks on the fleet safety calendar, and what it means for your drivers in 2026.
Read More →
Nexar-Nauto Merger Aims to Give Fleets Better Safety Intelligence Through Larger Driving Dataset
Stefan Heck tells Automotive Fleet that combining more than 10 billion miles of driving history with Nexar's AI models will give fleets deeper insights into driver risk and roadway conditions than either company could provide independently.
Read More →From Silos to Solutions: Relationship Management for Safer Fleets
From telematics adoption and driver accountability to policy consistency and risk mitigation, this episode breaks down what it really takes to build a safer fleet culture without slowing business down.
Read More →
IIHS Launches First Commercial Vehicle Safety Evaluations
The Insurance Institute for Highway Safety has begun evaluating heavy-duty pickups and cargo vans for driver protection. Which models earned top marks?
Read More →
Reducing Risk by Eliminating Phone Use Behind the Wheel
Hosted with the cofounder of Lifesaver Mobile, this episode addresses phone use behind the wheel and how to design a driving environment that actually helps prevents accidents.
Read More →
Cameras, Safety and Insurance: From Reactive Claims to Real-Time Prevention (Part 2 of 2)
Part Two: Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Continue learning more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab
Read More →
How 5-Second Telematics Data Is Changing Fleet Safety
This episode connects with Steve Santostasi of Ford Pro and covers how a few seconds of data can make a difference in fleet safety.
Read More →
The Two Biggest Summer Downtime Threats for Fleets
A conversation with a maintenance expert reveals the two most common summer maintenance pains and how to prevent them.
Read More →